The Future is Coming
What do Beyoncé and Hillary Clinton have in common? W Magazine recently points out that both women embrace deep purple fashions. Perhaps the end of 2017 was foreshadowing the 2018 color trends. The top colors for 2018 build on this bold violet to make for a refreshing Spring 2018.
2018 color trends serve a practical purpose. If you have colors that are out of date (and not in a cool retro way), automatically your potential customers transfer this onto the product. For example, if you’re a tech company, customers might subconsciously think you are embracing old technology and not headed toward the future.
Pantone’s color of the year, however, is all about embracing the future.
Color Tells the Story
One way to ensure trendiness is to refer to the 2018 color trends. (OK, if you have a bad design, color alone is not going to cut it. But color can go a long way!)
How the “Colors for the Year” are Determined
So, how do the annual fashion-forward colors get selected? The colors of the year have a lot to do with the attitude of the culture at that point in time. In this way, 2018 color trends serve as a cultural indicator, not merely a design aesthetic.
What Will Be the 2018 Color Trends?
Last year’s color of the year was Greenery. While 2017 was about getting in touch with the earth and nature, 2018 is about harnessing possibilities and looking toward the future.
Pantone Color Institute executive director Leatrice Eiseman says, generally, neutrals are ‘in’ and iridescent colors always will be. For this year, intense saturated colors have replaced pastels as the go-to colors for fashion in 2018.
Introducing the Color of the Year for 2018!
PANTONE 18-3838 Ultra Violet is the PANTONE® Color of the Year for 2018!
“Inventive and imaginative, Ultra Violet lights the way to what is yet to come,” says Pantone.
“Violet communicates originality, ingenuity, and visionary thinking that points us toward the future,” says Eiseman.
Ultra Violet is associated with:
- The cosmos
- The future
- The vastness of the universe
- The night sky
- David Bowie
- Jimi Hendrix
The Color of Royalty
Though purple points to the future, the color has a long history. Centuries ago, purple dye was made from the mucus of sea snails in the Phoenician city of Tyre. Due to expense of dying fabric purple, for centuries purple has also been associated with royalty, power, and wealth.
In 1856, while he was trying to create a synthetic cure for malaria, William Henry Perkin discovered a way to make purple synthetically. Thank you, Perkin, for bringing violet to the masses – so we can all enjoy wearing it in 2018!
Ready to start dreaming about apparel possibilities for 2018?
Top colors for 2018
Announcing 12 complex, saturated colors and 4 neutral classics for fashion in 2018!
The Pantone Color Institute creates the PANTONE Fashion Color Trend Report London Fashion Week Spring 2018. The colors are nuanced yet easy to mix with other colors. Consumers today want to experiment and have fun. They aren’t concerned about colors fitting in to a certain gender or season. The 12 vibrant colors and 4 beloved classics hold many possibilities for fashion in 2018.
The 2018 color trends invite creativity. The colors can be easily layered and contrasting hues can add some punch from the runway to the work uniform.
Eiseman told the New York Times that Ultra Violet “takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.”
About the Spring 2018 Classic Color Palette
Classic color is the foundation that stays the same from season to season. Easily paired with anything, these colors enhance the colors of the season.
Pantone describes these mainstay shades as conveying “energy, sophistication and serenity.” Pantone says while some of this year’s colors are multi-dimensional and grounded hues, others are vibrant, uplifting shades.
Introducing the 2018 Color Trends!
Cherry Tomato is an orangey red that is punchy and exudes energy. It stands out in a crowd – and in a textile print! Get ready to make a statement!
Palace Blue reads like an invigorated royal blue; a powerful, intense color both in hue and emotion.
A sophisticated color, Ash Rose looks like the perfect blush and eye shadow for the daring personality. This muted pink could serve as an unexpected neutral.
Nile Green is a light green that you can’t quite place, which keeps it interesting. It references nature. An optimistic color, it unabashedly invites Spring to come.
A fun color meant for the bold personality, Meadowlark makes a statement. Confident and daring, Meadowlark could be the focus of the fashion or, more likely, a highlight that reminds you life doesn’t always have to be serious.
Blooming Dahlia offers another sophisticated swatch that harkens to nature, bringing influence from the outdoors to be celebrated.
A bold statement, Ultra Violet is as intense as it is beautiful. How could you not have a good 2018 wearing it?
Brown with a red undertone, Spiced Apple adds another intense choice to the Spring 2018 palette. A shade with a classic quality about it, Spiced Apple is unexpected.
Pink Lavender is the adult, sophisticated version of pretty in pink. The color has the possibility to play off other colors in smart ways.
A dark ivory, Mauve adds a serene resting place for the eye. It’s the perfect cotton canvas to support the bold colors of the season.
A romantic color, perfect to create a heart-shaped Valentine, Rapture Rose is sure to lift the mood.
Lime punch is a screaming shade, ready to take on the year. It’s a color that will influence all other colors in the same design. Not for the faint of heart!
And the Core Classics!
2018 color trends that draw from wardrobe basics.
Sailor Blue is a sophisticated navy that serves as a neutral and reads professional. It also happens to look like a midnight sky.
A mid-tone dove gray, Harbor Mist is a beautiful classic neutral ready to complement whatever’s next to it or it can stand on its own.
Raising the temperature this season, Warm Sand is a neutral shade with an earthy vibe.
Coconut Milk is chock full of possibilities. A cold neutral, Coconut Milk holds a graceful simplicity.
Pantone LLC, an authority on color, was founded in 1963 when Lawrence Herbert created an innovative system for matching and communicating specific shades of color.
About Pantone Color Institute
The Pantone Color Institute is the division of Pantone that predicts color trends and advises companies on color.
Where Can You Find Apparel and Uniforms in Pantone’s 2018 Color of the Year?
T.R. McTaggart provides the latest fashions featuring the 2018 color trends, including deep purple.
Contact Us Today
T.R. McTaggart provides its expertise to provide custom apparel and promotional items for clients of all sizes, including resort and gift shops, local sports teams, non-profit organizations, and businesses. Inspired by the 2018 color trends? Ready to explore your future in 2018? Give us a call at (800) 433-0983 or Contact Us to see how you can incorporate the top colors for 2018 into your next design!