Using Embroidery to Bring Your Design to Life

Breathe Life Into Your Design

While the typical go-to option for shirt embellishment is screen printing, embroidery is a form that might be perfect for your design. Since the thread is raised above the shirt to create the design, it has a physicality that brings the design to life. While one could argue that screen printing has the ink applied on top of the shirt, embroidery uses thread to make the design sculptural. The direction of the thread can adds detail. Custom embroidered apparel is not to be overlooked!

Filled with Inspiration

Embroidery is ubiquitous. Anya Hindmarch, Gucci, and Clio Peppiatt have all featured embroidery on the runway.

Today’s embroiderers find inspiration from nature, animals, and even Russia tsars’ clothing and French samplers displaying the alphabet. In other words, just about anything!

Make It Special

Custom embroidered apparel stands out. Although it is still an image, embroidered images look more tangible. The rounded bumps you can touch give embroidery a 3-dimentional look. People walking down the street can see it more vividly. This multidimensionality makes the design pop.

Things to Consider

Where do you want it?

You’ve chosen a design and picked out the garment(s) to feature your embroidered design, but where will you place it on the garment(s)? Embroidery can be conducted full-back (duck-cloth jackets only) or via chest sized logo that can go on the right or left chest, sleeves, or locker patch (i.e. under neck line, etc.).

One of the key benefits of embroidery is that offers unique placements for designs that you can’t always accomplish through screen printing?

What Fabric is Right for My Design?

It depends. Some designs are better paired with particular types of fabric. Find out the fabric’s weight and weave and consult with T.R. McTaggart for any questions you may have.

Dense Designs

If your design is dense and you can barely bend it, the embellishment will put stress on knits and lightweight or loosely-woven fabrics. A dense design might also look strange on fabrics that drape (unless you’re going for an avant-garde look!). Medium or heavyweight fabrics would be your best bet for offering the proper support to your design.

Delicate Designs

Pairing a delicate design with fleece or terry cloth might work well for dense designs, but not small spacious ones. The design can become lost in the fabric, and what’s the point of adding an embellishment if you can’t see it? However, apply this design on a smooth plain-weave fabric and your effort will show.

Plain weave is the most popular textile weave. Filling yarn weaves over and under each warp yarn, alternating rows. This process produces a lot of intersections.

How It’s Done

The steps for monogram underlay stitching include a central running stitch to form the backbone.

Another running stitch follows the outline of the letter’s shape, about 0.5 mm from the edge. This added structure makes the final stitching you see when you look at the garment looking smooth.

An open column stitch of approximately 10% density ties the rest of the underlay together and gives the finished satin stitch a the rounded quality you see on embroidered shirts.

Lock Stitches

A lock stitch is small group of stitches, close together and crossing each other. This is important to finish off the product.

Color

At this point, your design is perfect. So, you’re all good to go, right?

Even at this stage there are more important decisions to make. The color of the fabric is vitally important.

The background color of your apparel can either complement or detract from your design. A bold color can drown out a subtle pastel design. A color similar to color in the design will showcase that part of the design. The background color will determine how the design itself looks.

Artist Josef Albers studied the interaction of color and found that the same color on different backgrounds makes it appear that the colors are different. We don’t see colors by themselves, but rather in relationship to one another. Change one color in the design or the background and you can radically change the look of the outcome.

Questions to Ask Yourself

  • Will the design’s density significantly affect the fabric?
  • Does the fabric’s color, weight, and texture work together?
  • Could altering the design’s color resolve a discordance?
  • Would a reinforcement help or make it work?

Always using a backing is best, but certain designs might work without a backing if you choose stable, tightly-woven fabrics like organza or terry-cloth toweling.

Puckering and Distortion

Puckering and distortion occur when designs are too dense for their fabric. A large design is not compatible with knits or lightweight fabrics that drape. Since knits stretch horizontally, a vertical design will pull the knit up and down along its horizontal axis, causing the sweater to pucker. Add a backing to prevent this fate.

The Embroidery Process

In the Digital Age

Once you have your artwork ready, the design is then digitized. At T.R. McTaggart, we use a third part source that specializes in translating your 2-dimensional design into a sequence of stitches, taking into account speed, sequencing, color, and stitch length. This ensures complete accuracy in the embroidery process and is typical practice within the industry.

Starting Production

The process is a combination of machine automation and hands-on craftsmanship by our experienced staff. We load a spool of thread for each color and program the machine to sew the design. We hoop the garments to ensure the embroidered design is clean on the fabric, and re-loaded it into the machine. Then, we un-hoop the apparel and remove the stabilizer if applicable. Finally, we hand steam the hoop rings out of the garment.

Our Experience

At T.R. McTaggart we offer myriad thread colors, employ cutting-edge embroidery technology, and charge our experienced staff with producing the highest quality embroidered products in the industry. Our quality control processes ensure you don’t have to sacrifice durability for creativity. Our embroidery techniques will keep your logo in place for years to come.

This explains why for decades we have supplied high-quality embroidery items for a variety of businesses, organizations, and groups across the nation.

So, let’s get started! Make a big statement using simple thread to achieve your desired look!

Let’s Get to Stitching!

T.R. McTaggart follows a rigorous quality-control process to ensure precision in making your design come to life.

We provide custom embroidery on apparel and gift items, including:

  • T-shirts
  • Polos
  • Sweatshirts
  • Jackets
  • Hoodies
  • Fleeces
  • Hats
  • Scarves
  • Tote Bags
  • Handbags
  • Towels
  • Blankets
  • And more!

Count on us for all your custom embroidered apparel needs! Contact us or call us today at (800) 433-0983 to get a quote. We look forward to working with you!

 

Links:

https://trmctaggart.com/embroidery/

http://www.independent.co.uk/life-style/design/embroidery-how-to-bring-designs-inspired-by-history-into-your-home-a6691106.html

http://www.threadsmagazine.com/item/4411/machine-embroidery-a-marriage-of-fabric-and-design/page/all

http://www.embroideryarts.com/resource/files/faq/anatomy_of_a_knockoff.php

http://www.threadsmagazine.com/item/4631/making-sense-of-stabilizers/page/all

http://www.headgearplus.com/embroidery.html

https://www.britannica.com/topic/plain-weave

http://cs.brown.edu/courses/cs092/VA10/HTML/Plate1Explanation.html

http://www.threadsmagazine.com/item/4160/know-your-knits/page/all

 

 

Using Custom T-Shirts to Boost Fundraising

So You Want to Put On a Fundraiser

Custom T-shirts are a great way to bring in money for your organization. When you boost fundraising with custom T-shirts you gain a host of benefits you might not have considered. You want to quickly raise money and then devote the majority of your time to achieving your organization’s mission, custom T-shirts can help you do both.

Key uses of custom T-shirts:

  • Sell to raise funds
  • Promote a cause
  • Promote an event
  • Raise awareness about your organization and the issues it supports

Nearly any organization can benefit from custom T-shirts for fundraising efforts.

Who can benefit:

  • Athletic departments
  • Athletic booster clubs
  • Nonprofits
  • Charity events

If you run a nonprofit or are athletic director or involved with boosters for an athletic department in need of subsidizing unmet school sports costs, you know that fundraising is an important part of your job, a non-negotiable. However, instead of being overwhelmed because it’s fundraising time, why not embrace it?

Goals

First, define your goal for the T-shirt fundraising initiative. Be specific and write it down. Break down the large goal into smaller chunks that will lead to fulfilling your ultimate goal.

Make sure to decide on a timeline as well. If you’re like most people, procrastination can come in the way of finishing and accomplishing what you set out to do. Make sure the timeline is realistic as well. You want to push yourself, but you don’t want to get frustrated.

Finally, look back at what you set out to do and reflect on it for your next fundraiser. You will learn something new every time.

Determine Your Target Market

Keep up with your target market’s current tastes. Especially if your target market is young, they can be fickle about style. Consider demographics such as:

  • Age
  • Gender
  • Income
  • Geography

Research to find out your target market’s other tastes so you can cater to what they are apt to like. For instance, if your audience is mostly women, consider adding tank tops as an option. Or consider the cost of the wholesale shirts if your customer is younger with less disposable income. You should always think about the season. If you are in a region that experiences long winters, you might choose a T-shirt that’s thicker, or possibly even long sleeve garments. On the other hand, if the T-shirt is going to be worn at a charity racing event, you might select a thinner, synthetic fabric.

Get Creative!

People are willing to pay for something special. So make your custom T-shirts something your potential buyers don’t have in their wardrobes, but would want to have. Customers are more likely to make a purchase if they don’t already have three T-shirts in the same color. In addition, if they’re looking for a shirt of a certain color to wear that day they won’t overlook yours, costing you brand exposure.

Do temper your creativity though; don’t get too crazy. You may want people to actually wear these shirts in public beyond the charity event or outside of baseball practice to increase brand exposure. However, even if people are sympathetic to your cause, they likely won’t buy the shirt if they don’t want to wear it!

Tell (and sell) a story

People love stories. Most people don’t buy things based on facts, but rather on an emotional feeling the advertiser is selling. This approach seems to be especially effective when a purchase is a want versus need.

Though raising funds is the goal, you want people to connect with and remember your cause. People remember stories. Look at other campaigns that have been successful and ask: Why they worked? How did they tell their story? How can you tie-in your design to convey your story?

Making Connections

T-shirts help people feel a connection with your cause. They are literally wearing it – and advertising it. The shirt connects them physically with the idea or cause. They’ve committed to it.

Custom T-shirts can also take on symbolic meaning. At the Tour de France a yellow or polka dot shirt isn’t just a yellow shirt or a shirt with a pattern; the shirt is transformed to symbolize winning and the sacrifice and dedication that led up to it. Further, pastel pink is immediately associated with the Susan G. Komen for the Cure’s efforts to fight breast cancer. Creating symbolic meaning takes time and effort, which begins with a design that captivates.

Lastly, T-shirts produced specifically for fundraising make people feel a sense of community with others wearing the T-shirts. They will wear your garments as a badge of honor so make them great in doing so.

Incentives

People love giving to good causes. Incentives make it even better! While the cost of custom T-shirts must be subtracted from the amount donated, adding T-shirts into the equation carries a lot of advantages.

You raise your organization’s visibility. A donor purchases a shirt and then other potential donors see it and ask about it, and the message spreads. A conversation is started. Or, donors post selfies on social media, such as Facebook or Instagram, and people see it and then Google it to find information about the cause.

Some people, though they probably wouldn’t admit it, like to show others that they are charitable. A T-shirt provides them an opportunity to accomplish this! In one study, offering to publish names of donors in a newsletter if they donated a certain amount increased the likelihood of donations by 24.5% and increased the amount given by almost 14%.

This suggests that an incentive such as a custom T-shirt will likely encourage people to donate more. Say they were going to donate $20 but a shirt is $30. You’ve just raised a contribution by 50% (less the expense of the shirt)!

Consider your margins

Don’t lose sight of your primary goal: profiting from the sale to raise funds. Make sure you consider the cost of each shirt, including the cost of screen printing or other applications, when you determine the price you will charge to consumers.

Deliver on the goods!

At T.R. McTaggart, we have myriad styles and colors so you can be as specific as you want when designing how your product(s) will look. Our custom T-shirts are also high quality, so customers are always satisfied. This also means the T-shirts last a long time, extending the life of the T-shirts’ promotional value for your organization.

Marketing

The approach to marketing that will be most effective for your nonprofit can be unpredictable, but do as much research as you can to make an educated guess about the best strategy to pursue.

One option to boost fundraising with custom T-shirts is creating a Facebook ad aimed at your target demographic. Post it on your website and social media pages even consider purchasing an ad in a local newspaper or magazine to reach readers who may be interested in your cause. Consider organizing an event such as a fun run or golf outing. Through these, you engage the community and have an opportunity for publicity. A press release to your local newspaper to get earned media wouldn’t hurt either.

Be sure to pay attention to the medium you’re communicating through. Sending emails to potential donors is something you should do, but if you’re trying to reach potential donors on social media it is better to engage in a dialogue. Don’t just cut and paste your email blast. Ask your followers on Facebook to post your message on their wall or share it with their friends. Not only is this strategy more effective in raising money, it spreads the word about your organization along the way.

Consider reaching out beyond your usual base support. It is best to use multiple approaches to reach multiple audiences.

Fame

If you are able to do so, another factor that entices people to donate is getting a well-known person to either donate to your nonprofit – or possibly provide a PSA in support of. This increases the chances that someone will donate by 22%. If you get a big name to sponsor you, make sure others are aware! People are busy and there are a lot of charities. A famous name makes people assume their job is easier – they don’t need to research the charity closely because it’s already been evaluated as a worthy organization. If you can get the celebrity to wear your custom T-shirt in public, exposure will skyrocket, and so will sales!

Get out the word!

There are numerous ways to approach your campaign and feature your custom T-shirt.

  • Promote on your Facebook page
  • Find similar groups on Facebook
  • Connect with groups on LinkedIn
  • Advertise your message on Twitter
  • Attend local events
  • Organize a local event

Be proactive about your marketing campaign. If you aren’t sure how to go about this, enlist someone who can help.

Reach out to like-minded groups

Are groups and organizations with similar missions aware of your campaign? Consider teaming up and cross-promoting with them. By helping each other out, you can both increase your base of support.

T.R. McTaggart provides custom T-shirts

At T.R. McTaggart, we create custom T-shirts using your design or we can create unique designs to help you promote your brand and achieve your organization’s goals. Our expertise in designing and providing custom T-shirts has come from 40 years of experience. T.R. McTaggart creates custom T-shirts using screen printing, embroidery, or dye sublimation. We will work with you to make sure you have the colors, styles, and most importantly that your message gets across effectively. Don’t hesitate to reach out to us!

Custom T-shirt online store

We also offer a free online store that can be created for custom T-shirt sales.

Setting up a custom store also has the benefit of meeting demand and not over or under estimating that demand.

Custom online store advantages include avoiding:

  • Up-front costs
  • Risk
  • Worry about collecting and keeping track of money
  • Dealing with shipping and handling
  • Keeping inventory
  • Logistics of distribution

We look forward to working with you on your custom T-shirts!

 

Links:

https://www.nakaapparel.com/fundraising-t-shirts/

https://blog.placeit.net/how-to-make-a-t-shirt-fundraiser/

http://www.socialbrite.org/2011/09/15/goodthreads-custom-t-shirts-as-a-fundraising-tool/

https://www.wsj.com/articles/how-charities-can-get-more-out-of-donors-1418598068

https://www.theatlantic.com/business/archive/2011/10/thinking-vs-feeling-the-psychology-of-advertising/247466/

https://trmctaggart.com/products/custom/

https://trmctaggart.com/online-stores/

4 Reasons Why You May Need Custom Screen Printing

A Versatile Option

There are many reasons for custom screen printing. Screen printing is versatile because it is appropriate for a variety of personal, organizational, and business needs.

There are a variety of choices when applying graphics and branding to your apparel.

Options include:

  • Screen printing
  • Embroidery
  • Sublimation and heat press
  • Digital full-color imprints

Before choosing screen printing, consider the process that would best serve your concept. The design team at T.R. McTaggart can help you with that.

Why Screen Printing?

Screen printing is the most popular method of garment decoration. It’s also very affordable and is a highly economical and efficient method for printing in bulk.

Color and Design

When choosing the color of your shirt, think about it in relation to the colors of your design that will be printed on it. This will affect how stiff the print is, as well as the price.

It’s cheaper to print on light fabrics, such as white or heather grey, because the ink is more visible. If you select a dark fabric, you have to print a white under base so the colors in your design can be seen despite the dark background. This additional layer increases both the price and thickness of the print.

Each color adds to the cost because a new screen is made for each color. So, think about how many colors you actually need. Is there a way to get the same message across (and still make it look cool) with minimal colors? Could you strategically use the fabric’s color as part of the artwork? You want to consider cost versus effect gained.

On the other hand, maybe you have a design that demands a lot of layers to meet your vision. Sometimes this is the case. Just make sure you’ve weighed the alternatives first before you come to that conclusion.

No worries, though, because the design and sales team at T.R. McTaggart are here to assist you every step of the way. We can make your ideas come to life, and at an affordable price!

So what are the four main reasons why you may need screen printing services from T.R. McTaggart?

1. Outfit Your Sports Team

Custom screen printing is a great option for outfitting your sports team. At T.R. McTaggart, we offer screen printing on garments for nearly any sports teams, including:

  • Baseball / Softball teams
  • College intramural
  • Church leagues
  • Youth soccer
  • And more!

2. Boost School Spirit

Screen printing is great for apparel worn at school events and can boost school spirit through pride in school colors and showing off a beloved mascot. Whether you’re outfitting the math club or robotics team or want to give the glee club or the band a unified put-together look, screen printing is a fun way to accomplish that goal.

Order shirts with your school’s logo or mascot and students will be proud to wear it – and maybe even hang onto it as memorabilia. Custom screen printing is a great way to build and preserve memories.

3. Outfit Your Organization or Business

Whether you are a nonprofit or fortune-500 company, screen printing is a great option.

Maybe you want to show pride as a member of the PTA or show unity at a fundraiser. Perhaps you want to add to the festivity of your company’s or organization’s picnic. Or, maybe you have a trade show coming up and want shirts for employees to wear and for promo items to give away.

There aren’t many instances when screen printing wouldn’t be a good option.

4. Merchandise for resort and gift shops

We also screen print on merchandise designed for resort and gift shops. We create custom designs or print your designs.

Apparel and other items available with print include:

  • Flags
  • Umbrellas
  • Tote bags
  • T-shirts
  • Hoodies
  • Jackets
  • Youth garments
  • Large and tall garments
  • And more!

Why trust your custom screen printing to T.R. McTaggart?

T.R. McTaggart is an industry leader in custom screen printing design. We have the knowledgeable and experienced team to get it done right, in a timely manner, and at a reasonable price.

From design to fabric, we use one color to eight colors and four-color processes. No project is too big or too small for our screen printers. We are equipped with manual and automatic presses, a large selection of ink colors, and Douthitt advanced computer-to-screen imaging technology.

At T.R. McTaggart, our dedicated team prides itself on making fashionable apparel and promotional items. We service clients nationwide, including resort retailers, souvenir shops, and a variety of gift markets.

We’ve provided quality screen printing for almost four decades and have completed over 66,000 projects and served more than 5,000 satisfied clients. We guarantee satisfaction with every order.

There is no job too big or too small and we give all jobs equal attention.

We also provide a free online store service that allows employees or teammates to buy your company’s branded apparel 24/7.

Bring in your design or have our designers work with you to make something great!

Our screen printing designs are featured at:

  • Athletic departments
  • Family gatherings
  • Fundraising events
  • Holiday parties
  • Promotional campaigns
  • Resorts and gift shops
  • Special events
  • Team building functions
  • And more!

Reasons to choose T.R. McTaggart:

  • Dependable
  • Durable
  • Economical
  • Experienced
  • Knowledgeable
  • Professional expertise in screen printing
  • High impact
  • One of the largest selections of apparel
  • Versatile
  • Gets it done on time

Contact us today to discuss your needs in greater detail or to request a quote. We welcome clients from all industries!

 

 

Links:

https://trmctaggart.com/screen-printing/

http://nearsay.com/c/222159/80213/the-top-3-reasons-to-purchase-custom-screen-print-tees

http://t-biznetwork.com/articles/screenprinting/basic-screen-printing-techniques-101/

http://www.mcloone.com/blog/how-your-company-can-benefit-from-screen-printing/

http://www.blankstyle.com/blog/2015/11/printing-tees-for-your-non-profit-5-life-changing-tips/

https://www.pinterest.com/explore/screen-printing/?lp=true

Great t-shirt design isn’t rocket science

11248553_SWe’ve seen thousands of designs. As a result, we’ve learned a lot about what works and what doesn’t. The good news is that making a great design for your next campaign really isn’t all that complicated. (It’s not rocket science!) We’ve made it easy and boiled it down to four key elements that you can adopt to make a great design.

1) Think simple. If your design is too involved or busy, at best it’ll be difficult for someone to read and understand your message. At worst, the quality of the final product will suffer.

2) Less is more with color. We recommend using a limited number of colors – ideally two or maybe three at most. That’s because the number of colors largely determines the cost. Each separate color on your design requires more work on our part, so minimizing the number of colors you use helps to keep the cost per unit down.

3) Know your audience. Maybe you run a buttoned down nonprofit. Or maybe you need a design for an edgy rock band. These are polar opposites, so you’ll want to take into account the purpose and context. The season and climate are also factors. You don’t want to order black heavy knit polos in the summer.

That pretty much covers the basics. If you have specific questions, we’d be happy to help guide you as you develop a custom design.