custom online shop

Customized and Convenient

What is the booster club’s best friend? T.R. McTaggart’s custom online shop! Uniforms are great for promoting your mascot, flying your colors, and creating a sense of team unity, but it’s also stressful being the one coordinating the ordering and distribution with so many other responsibilities. That’s why we take up some of the slack to make your life simpler. We have a custom online shop so team members, students, and fans of all ages can order gear and apparel and you don’t have to worry about collecting sizes, style requests, or money.

Working Smarter, Not Harder

As a booster club your number one priority is raising money for the group or team you are supporting. You don’t want to be bogged down with taking orders, collecting money, and delivering goods. This time should be better spent on higher-level issues!

An online store where patrons can easily order the products you offer is the solution. Last year 1.4 billion people bought at least one product online. Why not capture some of that market?

We Work With You

Our staff works closely with teachers, coaches, athletic directors, PTO’s, and other group leaders to develop a strategy for customizing your online store. Your members and fans want to wear your colors with pride, and you want it to be convenient for them to purchase your spirit wear. We have your custom solution for accomplishing this goal: Your custom online shop will make shopping a breeze!

How Does It Work?

Visit the Online Stores page on our website and contact a representative to get your shop set up. You decide the products that you want available on demand and we fulfill your customers’ orders from processing credit cards to shipping.

Team members and fans simply provide their email and create a password … and then they’re in, ready to shop! Or, to make things even easier, your customers can sign in with Google! Then your customers are just clicks away from a purchase.

You don’t have to guess at demand, so you can maximize profits by ensuring you always have enough apparel and don’t get stuck with unsold items. It can be tricky to know what will be the hit item, so a custom online shop is a safe way to approach sales. There is no added cost to set up your custom online shop with us, so it’s a win-win situation.

Benefits:

  • Unlimited team stores
  • Control, transparency, and visibility into all fundraising activities
  • Limit liability by eliminating checks, paper order forms, and “shoebox” fundraising money
  • Streamlined online ordering for supporters
  • Order reporting for schools and coaches
  • Offer a customized selection
  • Promote sales throughout the year
  • Unlimited stores for year-round sales or special company events
  • Employees can order and pay individually or use pre-paid coupon codes
  • Control, transparency, and visibility into pre-paid coupon code ordering
  • Detailed order reporting for management

Who can benefit?

  • Groups
  • Organizations
  • Teams
  • Athletic departments
  • Corporations
  • Small businesses
  • Non-profits

Q: How can you boost sales at your custom online shop?

A: Social media!

A whopping 68.3% of people online use social media. Another benefit of having a custom online shop is that you can market your store on social media – and your potential customers are already online! Instead of getting someone interested in an item, but requiring them to make an effort to make a purchase, you make the buying experience easy for them.

This will most likely increase sales. In fact, one case study found that social media increased sales by 714 percent.

How to increase sales on your custom online shop:

These tips based on advice by Shopify and the Social Media Examiner are sure to boost business!

  1. Post compelling content
  2. Get good social reviews
  3. Create micro content for social feeds
  4. Host a Twitter chat with your audience
  5. Be active on appropriate hashtags
  6. Align your posts with trending or seasonal topics and events-related content
  7. Create an infographic
  8. Create quizzes and interactive content
  9. Pin your best posts at the top of your Twitter profile
  10. Make your Instagram shoppable
  11. Participate in or create a Facebook group
  12. Run an influencer campaign
  13. Monitor conversations about you
  14. Encourage people to “share” your products
  15. Curate and feature user-generated content
  16. Create social-friendly images

Social media tips to increase traffic to your custom online shop:

  1. Post compelling content
    Content is king. Post it frequently. There is an optimal frequency of posting for each social platform; but all of it is frequent – so get typing!
  2. Get good social reviews
    Trust is paramount.
  3. Create micro content for social feeds
    Most people browse in between tasks. Grouping content into bite-sized chunks makes going from content to sales more likely.
  4. Host a Twitter chat with your audience
    Engagement is important. Coaching a basketball team? Host an event where you talk about new strategies in the sport, industry trends, etc. Get people as excited about it as you are!
  5. Be active on appropriate hashtags
    Hashtags make it easier for people to engage in a conversation and for you to reach a larger audience. Note that the number of hashtags to best position your post varies by social media platform. Twitter is best with a single tag; Instagram even ten or more hashtags is effective; and Facebook going without is the most successful tactic.
  6. Align your posts with trending or seasonal topics and events-related content
    Add your voice where it’s most likely to be seen.
  7. Create an infographic
    Infographics are great for search engine optimization (SEO). To keep with the basketball example, make an infographic of different benefits students get from playing the game: Better grades and improved health and fitness.
  8. Create quizzes and interactive content
    What is everyone’s favorite topic? Themselves! Quizzes are fun – and fun to share – if they tell a person about themselves and it’s something they want to share with others. With the basketball example, a quiz could test a person’s knowledge of the sport’s history: Which b-ball star did what and which year? If people get tricky questions correct they’ll want to show off to their friends, encouraging their friends to play!
  9. Pin your best posts at the top of your Twitter profile
    Did you come up with a killer post? Tack it to the top!
  10. Make your Instagram shoppable
    This allows users to click and learn more. Make it easy on your Instagram-loving customers!
  11. Participate in or create a Facebook group
    Don’t post about your products in discussions. But genuinely participate and make valuable contributions. This will establish you as an authority. Perhaps you make a Facebook group for the girls’ varsity basketball team and once in a while link to your custom online shop.
  12. Run an influencer campaign
    Well, this isn’t hard! If you’ve got your players wearing the gear, fans will want to get in on the action!
  13. Monitor conversations about you
    You want to gain insight into your audience.
  14. Encourage people to “share” your products
    The best advertising comes from prospective customers’ friends.
  15. Curate and feature user-generated content
    Praises of your product seem more credible coming from disinterested parties.
  16. Create social-friendly images
    Seeing the product is more attractive than a text description.

Set Up For Success

Try these tips and sales should take off in no time!

How Do You Get Started?

Give us a call at (800) 433-0983! Our friendly and knowledgeable staff at T.R. McTaggart is here to support you!

 

 

 

 

 

 

 

 

Links:

http://trmctaggart.com/online-stores/

https://www.shopify.com/blog/7900695-12-social-marketing-strategies-to-grow-your-online-sales

https://www.doz.com/marketing-resources/4-tricks-using-social-media-boost-online-sales