personalized gifts

Unique and Thoughtful Personalized Gifts that Show You Care

Personalized Gifts Tailored to Them

It can often be difficult to find the right gift for that special someone, whether it be your boss, friend, colleague, school teacher, or family member. Have you ever thought about a personalized gift? Why consider personalized gifts? Because there are so many gift options to choose from and personalized gifts are gifts that show you care!

What NOT to do

  • Guess what a person wants.
  • Go to shopping malls with nothing in mind and come home empty-handed or buy a gift that’s “meh.”
  • Pick anything out of fatigue and desperation.

A New Trend in Shopping

The new way to shop

Before personalization came down in price, one was left to find something personalized in stores with products meant to attract a diverse customer base. How does one find a gift that’s designed to appeal to everyone’s unique taste? Good question! Luckily, with personalization, we no longer need to look for a needle in a haystack.

Instead, we personalize gifts on demand! With a little lead time, the step of making a gift personalized goes a long way. It communicates to the recipient that they are special to you. It also says, “I didn’t buy this at the mall or convenience store at 11 p.m. on Christmas Eve!”

Spending less time to get a gift tailored to a recipient seems like a no brainer once you think about it.

What is a personalized gift?

A personalized gift is when you add the name or initials of the recipient, a message, your name, or anything personalized to the giftee.

Why Personalize?

Personalization matters

You want to get the person something special. Tailoring the gift to fit one person accomplishes this and accomplishes it well!

Personalized gifts have become increasingly popular. It makes sense. If it doesn’t take that much effort to make a generic gift personal, why wouldn’t you put in a little extra effort? Engrave or etch a person’s name or add a note! After all, it is the thought that counts. In the eyes of the recipient, the time it took you to personalize the item increases its value well beyond the cost and effort to get it done.

People love hearing their name and we all love feeling appreciated and special. Personalizing a gift shows that you’ve thought about the person and you care. It also shows you have a history with them – you know them and want to do something nice for them that they will appreciate.

The SMART way to shop

Even simple gifts can be transformed by customization. Gifts that show you care really come down to the thought you put into it. Say it all with a customizable gift unique to them!

So, why spend more time and money?

Key benefits of personalized gifts

  • Not generic
  • Something they wouldn’t buy for themselves
  • Celebrates and reinforces personal connection
  • Meaningful
  • Memorable
  • No more searching store after store (Instead of finding a perfect gift – make one!)
  • Expresses your feelings
  • You have control over design, color, and message to get exactly what you want
  • Your gift will stand out in a crowd
  • Personalization lasts forever
  • Personalized gifts are gifts that show you care!

Never a Generic Gift

When you personalize a gift, the likelihood of the recipient receiving a duplicate gift is slim.

While there are a finite number of stores, the likelihood of someone buying the same item and personalizing it the same way is doubtful. There’s no need to consult a statistician; no one else will have the same idea. Your gift will be unique!

It’s something they wouldn’t buy for themselves (in a good way!)

You want to find a gift that the recipient will cherish or will get good use out of it, depending on the nature of the present. The thought of the recipient faking a smile and the gift collecting dust only to be discarded is not an option.

Many recipients say they feel special when personalization is added for a number of reasons. They appreciate that the gift cost more and that the gifter went to the extra trouble to get it personalized. We don’t typically personalize items for ourselves. People feel like it would be vain or narcissistic to do so – yet, at the same time, they’d love to have something personalized!

The gift is appreciated when it comes from someone else because it’s something the person wants and they don’t have to feel conceited every time they look at the item. Instead they get a warm fuzzy feeling!

People also find it meaningful that you planned it in advance. It shows that getting the perfect gift for them was important to you. 

Treasured Forever

Personalized gifts have the potential to be cherished forever. When a gift is individually personalized, people get attached to their gift. Think about it: Have you gotten rid of your high school or college diploma? Maybe you played basketball or track and won an award. Or, maybe you were given a plaque for playing in the band. Have you thrown this memorabilia away? Chances are you haven’t! If you did, you probably had to think twice about it.

The personal touch

A plaque for an employee’s accomplishments, or just for being an employee, shows that you care. When you engrave their name or invest in embroidered apparel you’re sending the message that they’re not dispensable. You aren’t the kind of work place that has a 50 percent turn over rate. Employees aren’t just workers, they’re people.

Whether it’s a sports ball they can use at home, or a plaque they can place on their desk, or a mug that will keep their favorite beverage warm, the gesture will be appreciated.

It’s the thought that counts

It’s true. Let the recipient know that you’ve thought about their gift and put in effort to make it something they’ll treasure. 

Go ahead – personalize it!

A little bit of customization can go a long way in making a gift special. Personalized gifts never go out of style!

Ways to personalize

Imprint or engrave a special message from you to them. Embroidery or screen printing makes apparel one of a kind (or one of a small batch!).

  • Name
  • Initials
  • Achievement
  • Year of award
  • A short message of thanks and recognition
  • Also include who the gift is from (you!)

Personalized gift ideas

T.R. McTaggart provides a host of personalized gifts.

Personalized gifts to consider:

  • Apparel
  • Beverage cooler
  • Cube-It Lip Balm
  • Drawstring backpack
  • Holiday ornaments
  • Mugs
  • Pencils
  • Pens
  • Plaques
  • PopSocket phone accessory
  • Trophies
  • Tumblers
  • And more!

Apparel – Consider making shirts or sweatshirts with your family’s surname commemorating Christmas 2017. 

Beverage cooler – Great for friends. Perhaps not the first item to consider for employees unless you’re a brewery and want to encourage “research.”

Cube-It Lip Balm – Perfect for your teenage niece who loves to be in style.

Drawstring backpack – Useful for everyone. Add their name and the recipient can throw some clothes in it to take to the gym, stash a towel and sunscreen and head to the beach (well, in six months that is!), or load it up with some granola bars and trail mix and go for a hike. Bags are versatile so it can be used for each individual’s purpose. 

Holiday ornaments – Great for family, friends, or colleagues. How cute would it be to have a tree with each family member’s name on it? Or everyone at the office to have a place on the office Christmas tree to take home right before the holidays. 

Mugs – Everyone drinks beverages, so this will definitely get some use! Instead of a mug that says “Number one grandpa,” why not add his name? After all, if he’s number one he deserves the extra effort! Also make branded mugs for your company. Employees can use them at work or home. We always need a mug handy. 

Pencils – Consider a monogramed pencil. It’s so simple, yet it makes you feel special whether you’re a child or adult. It never gets old! 

Pens – Monogrammed pens accomplish the same goal. 

Plaques – Show your employees you appreciate all they do! 

PopSocket phone accessory – Perfect for just about anyone. Unless you’re in the tiny minority that shuns technology, the cost of phones these days makes people appreciate protecting them. While you can’t prevent your cousins from throwing their iPhones in the washing machine, there are a lot of situations where the PopSocket phone accessory is a lifesaver. And maybe buy your cousins some rice. 

Trophies – Same as plaques. 

Tumblers – Same as mugs.

Visit T.R. McTaggart’s promotional items page for more ideas!

Contact us

T.R. McTaggart has been providing personalized gifts at an affordable price for fifty years now. Call us at (800) 433-0983 or Contact Us today to find out why!

 

 

 

 

 

Links:

http://www.promoplace.com/trmctaggart

https://www.budsies.com/blog/guest-blog/personalized-gifts/

http://www.giftsforprofessionals.com/page/what-makes-a-personalized-gift-so-personal

https://www.creativelasering.com/blog/5-reasons-why-personalized-gifts-make-great-presents/

 

 

 

holiday office party

Helpful Tips for Throwing a Successful Holiday Office Party: Let the 5 W’s Lead You

How to throw a great holiday office party

Throwing a successful holiday office party is important for a lot of reasons: Overall morale, team building, and celebrating the season. Since planning a holiday party for employees is so important, we’ve put together tips for a great office party. Follow them … and have fun!

Interestingly, 30% of employers did not throw a holiday office party in 2015, an increase of 13% from 2012. Indeed, parties are expensive and take time and effort to plan, but it’s worth it for so many reasons.

WHY

Show gratitude

Money is a great way to say ‘thank you.’ However, a party is more personal. It makes workers feel valuable as employees and as people. They’re not just a number.

People also like receiving things they might not have splurged on themselves. For example, if you provide a fancy meal, employees can eat it guilt free. They don’t have to think about a more responsible way to spend the money while they’re trying to savor the cuisine.

Why throw a holiday office party?

Expressing gratitude is one reason of many:

  • Brand exposure if event is off-site
  • Celebrates the diversity of the season
  • Celebrates your business’s success
  • Boost morale
  • It’s a chance for employees to get to know each other
  • Promotes team building
  • Improved staff communication
  • Express employee appreciation
  • Parties are fun!

Tips for a great office party

You want your holiday office party to be memorable – in a good way! Planning can be daunting but, however, with a few tips, you can create a great experience for everyone.

HOW

Plan for it

Set up or organize reservations, caterers, and activities well in advance.

Make sure to:

  • Save the date: Survey employees on when they want to schedule the party
  • On a budget: Determine your budget
  • When and where: Decide which type of party most suits your place of employment and find a suitable location that can accommodate

WHERE

Turn the office into a party

Consider saving on costs by bring caterers and DJs to you (if your facility can accommodate). It will also mean you can buy food and refreshments at wholesale price. 

Dress it up with holiday décor

If your holiday office party is located at the office, make sure to decorate. Transform the space. Cutouts, streamers, and balloons are perfect for changing the atmosphere.

Getting personal

Or, consider hosting the holiday office party in your home. It makes it more personal. 

WHO

Be inclusive

Encourage all staff to participate. Involve everyone, from staff, to interns, to volunteers. Invite all levels of staff. CEOs and janitors should mingle. Show your employees that everyone is valued for all the work they contribute. Socializing builds camaraderie and makes it easier for people to work together when returning to their desks.

WHEN

Think outside the month

Your holiday office party doesn’t have to be in late December. Hold your event in early November or mid-January. You’ll typically pay less for room rentals, deejays, and catering. Most importantly, more employees will be able to attend – and feel less fatigued from all the other holiday parties they are attending. Yours will be refreshing rather than one more obligation during what for many is a stressful season.

It’s all in the timing

An evening party on a Thursday can make for workers who feel burned out Friday morning. Consider a Friday evening party that kicks-off as soon as the work day ends – a great way to begin the weekend!

During the day

Or consider scheduling the holiday office party during business hours (of course, “refreshments” may not be an option). With many families travelling during the holidays, scheduling the event during the workweek will ensure more employees can attend. After all, the more the merrier!

Plus, employees won’t have to commute or line up a babysitter.

WHAT

On a theme

Assign a fun theme to your holiday office party! Have an optional dress code for prizes. Use props and signage to jazz it up. Find food that ties-in to the theme as well.

It’s all about the food

If you provide excellent food, they will come!

Everyone eats and people love things that are free, particularly food. Plus, sharing food or a meal is a great bonding experience. Just make sure to ask about food allergies or preferences in advance to accommodate employees with special food needs. For example, ask if your employees are allergic to tree nuts, lactose intolerant, gluten intolerant, vegetarian, vegan, kosher, or anything else.

A cookie decorating station or a waffle bar

This gets people to mingle because they spend more time getting food instead of huddling together at a table with colleagues they already know. It also gives people something to talk about.

The sound of music

Music can also be a topic of conversation in case employees who don’t know each other very well run out of things to say. While you want to change the atmosphere, make sure the songs are office appropriate so you don’t offend anyone. Taking a survey of a few songs each employee would like to hear ahead of time provides a good snap shot of the music that could be deemed appropriate.

Take a field trip

Plan ice-skating in the afternoon followed by drinks and hors d’oeuvres afterwards in the evening. It allows employees to take part in one or both activities. Employees with young families can go home having participated, but the party can continue on. 

Give back to the community

Volunteer at a soup kitchen or other good cause together. Not necessarily a party, but the team building and gratification that comes from events such as this is invaluable – also, it’s great for brand exposure. 

Documentary

Take photos so employees can look back at the memories. Post them on a bulletin board later. After all, we spend a lot of time at work, so the office, or whatever setting in which you work, is a big part of our lives. 

Don’t discuss work

Meetings are for business – not parties! The holiday office party is a time to celebrate, relax, share funny stories, and talk about all things un-work-related. Have a jar that employees have to place a dollar in if they are caught discussing work and use that for a future pizza party – or possibly helping to fund next year’s event.

Say ‘thank you’

At the party, give each staff member some form of a personal “Thank You.” Whether it’s a gift, gift card, cash, handwritten note, or a combination of these, the important thing is for you to communicate that each person is a valued member of your team.

Activities

Fun activities are also great for encouraging conversation and team building. Fun can have spill-off benefits!

Consider these:

  • Costume contest
  • Karaoke
  • In-office spa treatments
  • Human chess
  • Simon Says
  • Family Feud
  • Old-school video games projected on a screen
  • Photo booth

Party favors and prizes

Promotional items make for great gift giveaways. Hand a bag out to everyone. Have employees spin a wheel. Or, organize a drawing. No matter how you choose to do it, here are some ideas that say “Thank You.”

  • Coasters
  • Personalized mouse pads
  • Custom T-shirts to commemorate the occasion (this is a great idea for branding if party is off-site, say at a restaurant)
  • Custom sweatshirts (It is winter, after all. Bonus points if you make it “ugly sweater” worthy.)
  • Key chains
  • Kristin & Company Candles
  • Coffee mugs with personalized pictures
  • Tote bags
  • Tumblers
  • Water bottles

Let’s get planning!

T.R. McTaggart provides all the help and expertise you will need to throw a great holiday office party!

If you’re in need of party favors, prizes, or apparel to commemorate the party, call us at (800) 733-0983 or Contact Us so we can support you in planning a spectacular party! Our staff has years of expertise in providing promotional items and custom apparel fit for any holiday office party!

Happy holidays from all of us at T.R. McTaggart! May you have a festive – and fashionable – holiday season.

 

 

 

Links:

http://www.n-r-c.com/top-ten-tips-for-throwing-an-awesome-office-party/

https://www.fastcompany.com/3054471/5-creative-ideas-for-throwing-an-office-holiday-party-people-will-love

https://www.americanexpress.com/us/small-business/openforum/articles/7-ways-to-throw-a-great-company-party-without-going-broke/

https://www.zenefits.com/blog/how-to-plan-company-holiday-party/

https://www.wework.com/creator/personal-profiles/5-tips-for-throwing-an-awesome-office-party/

http://www.businessinsider.com/how-to-throw-an-office-party-on-a-budget-2010-10

corporate gifts

Corporate Gifts that Effectively Convey Employee Appreciation

Recognition Matters

You couldn’t run your business without your employees. It’s important to show your employees how much they’re appreciated – especially at the holidays. Great corporate gifts are a wonderful way to do just that this holiday season. Memorable corporate gifts are even better. We’ve put together a list of corporate gifts to give you some ideas for this special time of year.

It’s important to show your employees they are appreciated because it boosts moral, retention, productivity … and it’s just a nice thing to do for your valued employees!

Giving gifts is a form of recognition. It lets employees know that they are valued. The best corporate gifts are promotional items that say, “Thank you for all you do.”

A Little Appreciation Goes a Long Way

Some managers say their employees are just doing their job. Why should they be recognized and rewarded for doing what’s expected of them?

Many organizations offer minimal recognition. Employees can become dissatisfied at their jobs because they don’t feel that they are appreciated or valued for what they do, especially when they go above and beyond.

Recognition is nice, but it’s also motivating for employees when they feel appreciated.

Gratitude goes a long way. It strengthens your relationship with employees. Corporate gifts also increase:

  • Employee satisfaction
  • Productivity
  • Retention
  • Loyalty

It’s the Thought that Counts: Tips for Your Gifting Approach

Express appreciation

Enough said!

Make it personal

Personalizing corporate gifts makes it feel genuine. It shows that you care about that person individually – they’re not just a number!

Consider adding perhaps a group picture of the employees, or employees in your division if you’re part of a larger company. Write a personal note and be specific in your card. Depending on the gift, add the company logo and the employee’s name.

Employees will be able to tell the amount of thought you put into it.

Practical doesn’t mean boring

Ask yourself if the gift is something your employee would use. You want your employees to enjoy the gift and remember year round that they are appreciated.

Messaging

Think about the gift as a whole package and ask yourself if it’s sending your intended message. Would you feel appreciated and warm and fuzzy if you received the gift?

Great corporate gift ideas:

  • Candles
  • Umbrellas
  • T-shirts
  • Tote bags
  • Water bottles
  • Pens
  • Coasters
  • Coffee mugs and Tumblers
  • Stress balls
  • Ask your employees’ charity of choice
  • Give a gift related to your company
  • Hoodies
  • Jackets
  • Keychains
  • Sports items
  • Clocks
  • Mouse pads

Kristin & Company Candles

Personalize your hand-poured candles! Kristin & Company allows you to customize candles with your business’s logo or have our artists design something for you that represents your business. Candles are shipped within 1-2 weeks.

Umbrellas

Umbrellas make great corporate gifts. Often unintentionally left places, providing an umbrella to have on hand makes rainy days a little brighter when you don’t get drenched!

Tote bags

Tote bags have countless uses, whether going to the beach, attending a community meeting, or even bringing work home with them!

T-shirts

Everyone loves a free T-shirt and people actually wear them. Unless you’re printing something offensive, you really can’t go wrong.

Water bottles

Most people don’t drink enough water each day. Whether it’s the recommended eight glasses, or another amount you try to follow from your favorite study, hydration is important for well-being at the workplace as well as at home.

Pens

Writing utensils are a part of our everyday lives. We always need them, so why not give them as a gift?

Coasters

Another practical item for everyday use. Even if your employees already own coasters, they’ll thank you after hosting a party with relatives who usually don’t follow coaster rules, but used them since the coasters didn’t leave enough space on the fine oak to set down a glass!

Coffee mugs and Tumblers

Keep your workers caffeinated and productive! Or, if they prefer tea rather than coffee, it can help keep them calm. Also beneficial!

Stress balls

You know the work you assign your employees can be stressful. Show some empathy and give them a means to deal with the stress of the job.

And the survey says …

Survey your employees to see what they’d like. After all, why not just ask?! You could even create a suggestion box.

The gift that gives back

Ask your employees what their favorite charity is and make a donation!

Give a gift related to your company

For example, if you’re a brewery, how awesome would it be to send your employees on a trip to see some of the old breweries in Belgium, Ireland, and Germany? Not only would your employees appreciate it, it would make them better at their job too!

More corporate gift ideas

Clothing is always useful. Consider jackets, large and tall garments (a type of personalization!), and hoodies if you have a more relaxed office culture. Sports items are a popular choice. Key chains, clocks, and mouse pads are always useful too.

Corporate Gifts, In Summary

Be creative and have fun with it! Show your employees that you’re not just shopping out of a feeling of obligation. Show a little love this holiday season!

Decorate Your Apparel

One way to make corporate gifts personal is decoration customized to your employees.

At T.R. McTaggart, we offer screen printing, dye sublimation, laser etching, and embroidery to personalize your clothing. Consider embroidering each employees name on a sweatshirt. Nothing says “personal” more than a person’s name.

Perhaps you could make T-shirts that commemorate the office party. For example, you could print a wreath with your company’s name in the middle and “Christmas Party 2017.” It’s okay if it’s cheesy; employees just want to be reminded of happy memories. (Though, the nicer you make it, the higher the likelihood they’ll wear your branded gift around town, rather than as PJ’s only to be seen by the family!)

Have fun with corporate gifts. Make it from the heart and your employees are sure to appreciate your efforts this holiday season.

Contact Us

Who provides a wide assortment of memorable corporate gifts? T.R. McTaggart!

Our expertise is in providing corporate gifts that are sure to let your employees know they are appreciated. Call T.R, McTaggart today at (800) 433-0983 or Contact Us for great corporate gifts this holiday season!

 

 

 

Links:

https://www.pinterest.com/explore/corporate-gifts/?lp=true

http://www.snacknation.com/blog/employee-recognition-ideas/

https://www.thebalance.com/employee-recognition-rocks-1919053

https://www.thebalance.com/purchasing-holiday-gifts-for-employees-1917990

http://www.proformablog.com/maximizing-employee-satisfaction-through-corporate-gifts/

https://trmctaggart.com/products/candles/

jacket weather ratings

How Jackets are Rated for Weather Proofing and Warmth

What’s It Rated?

It’s that time of year again: Time to start thinking about a winter jacket and preparing for Michigan’s snow soon to be here! These days there are a host of choices to select from, so shopping can seem overwhelming. There’re so many jacket weather ratings. What’s the difference between 20 below versus 30 below in terms of your needs? Is it worth the money or superfluous? How does wind factor in? What’s the process for how jackets are rated anyway?

Let’s unpack this.

You’re one-of-a-kind!

These answers will all depend on you. Not all jackets are equal or meant for the same purpose. Some are better windbreakers, while others excel at keeping you dry.

Functionality

Before delving into the nuances of different jacket weather ratings, consider what your needs are.

Will you mostly be wearing winter gear from your car to the office? Or, do you deliver pizzas or work in sales travelling door-to-door rather than sitting in a temperature-controlled cubicle daily?

Consider weekends too. Do you usually stay indoors, attending concerts or going out to dinner with friends and family? Or, are you an avid skier, snow-shoer, or snowmobiler? Is winter camping what you look forward to each year?

Avid traveller? What’s the climate of your destination?

Do you generally get cold or overheat?

 

Your Helpful Guide

How Meaningful or Accurate are Temperature Ratings?

First, let’s discuss what the ratings can and cannot do and how you can use them to answer your questions.

When it comes to jackets, a common question concerns what temperatures a particular jacket is rated for.

Take these numbers with a grain of salt. Some experts argue that jacket weather ratings are arbitrary. The reason is that there are many variables that aren’t controlled for that influence how warm – or cold – you will feel.

A jacket rated to be warm at a certain temperature when the wind isn’t blowing snow or the rain isn’t pouring down might not be warm under specific weather conditions.

In addition to temperature, variables for rating can include:

  • Wind
  • Rain
  • Humidity
  • Your exertion level
  • Your metabolism

Wind

Add wind chill and you can go from comfortable to … well … chilly very quickly.

Humidity

In winter, dry can feel pleasant while humidity can feel cold (generally the opposite of summer humidity), despite it being the same temperature.

Activity level

What are you going to be doing? All things equal, running in a jacket versus sitting in a ski lift makes a difference. You’ve probably had the experience of sticking your hand out the window to gauge how cold it is and then taking a heavier jacket than you needed. Once you start “moving,” the layers come off.

Additional layers augmenting your jacket

If you’re wearing warm layers, a hat, and mittens, you’re going to feel warmer – no matter what jacket you have on. Consider whether you tend to wear layers of clothing or typically just sport a t-shirt.

Body type

People with less body fat typically get colder easier. You’ve probably noticed when you’re among friends and family, people in the same room say they’re cold while others say they’re hot. This phenomenon applies to jackets as well.

Now, combine these variables!

As you can see, temperature is a starting point, but it’s far from the last word. Many variables should go into determining the type of jacket you need for your needs.

 

How Jackets are Rated: Meaningful Numbers

Fabrics are rated by weight, density, and permeability.

Fabric

Weight of the fabric (measured in grams per square meter / GSM / gsm/ gm/2)

Example: 300 gm/2 is heavier than 180 gm/2.

Fleece

For fleece, the higher the number, the heavier the weight

Example: 100 or 200 weight

Fill power

Down jackets’ fill power rating measures thermal efficiency rather than the amount of insulation.

Example: 300 or 900 (i.e. one ounce of down covers 300 or 900 cubic inches)

Water-resistant fabrics and materials

Manufacturers measure waterproof breathability of fabrics in:

  • Millimeters (mm)
  • Grams (g)

Waterproofness

The higher the number, the more waterproof.

Take a 10,000mm fabric. If you put a 1” x 1” square tube over a piece of fabric, you could fill it with water up to 10,000mm (32.8 ft.) before water would leak.

Breathability

The higher the number, the more breathable.

Measured by how many grams of water vapor can pass through a square meter of fabric in 24-hours. Example: 20,000g fabric.

Completely waterproof?

Outerwear has various degrees of water resistance, but fabric will leak if it’s exposed to enough water, time, and pressure. Balance protection with the ability to let water vapor from your body escape. A raincoat is more waterproof and ideal for a storm (although, getting out of the rainstorm would be even more ideal!), but if you skied in it, you’d be drenched in sweat (still becoming wet!).

Note: Waterproof testing is not standardized.

Waterproof and breathable

Waterproof breathable fabrics consist of layers:

  • Outer layer/face fabric
  • Membrane
  • Fine scrim or mesh

The outer layer (“face fabric”) is typically nylon or polyester with a membrane or coating usually made of expanded Polytetrafluoroethylene (Teflon®) or Polyurethane treated with Durable Water Repellent.

The membrane keeps water out. Its holes are too small for water to enter but large enough to allow water vapor to exit.

A fine scrim or mesh lines the inner surface of the garment for comfort.

Waterproof jacket weather ratings: How high does it need to be?

Look for a minimum waterproof rating between 5,000mm and 10,000mm for ski and snowboard jackets and pants. If you’re a serious skier or live in a wetter climate, the 10,000mm to 20,000+mm range is a good choice. If you’re a hiker, look for both waterproofing and breathability in the 20,000+ range.

 

WATERPROOF CHART

Skier, 5,000mm to 10,000mm

Serious skier or wetter climate, 10,000mm to 20,000+mm

Hiker, 20,000+mm

 

How are waterproof ratings determined?

Waterproof testing is performed by independent laboratories or in-house.

Most testing methods place a 1” x 1” square tube over the fabric to measure how much water the fabric can stand before it leaks. Some manufacturers add pressure to simulate wind. Some manufacturers measure PSI (Pounds per Square Inch). 704mm = 1 PSI.

How breathable does it need to be?

Like a lot of things in life, it depends. Consider the weather and your expected exertion.

How are breathability ratings determined?

Testing methods are numerous, so it’s hard to compare jacket weather ratings between brands. Manufacturers don’t typically report how they test either.

Note: For jacket weather ratings using an RET scale (Resistance to Evaporative Heat Transfer), a lower value is better.

 

BREATHABILITY CHART

Waterproof rating (mm) Water resistance

(provided under …)

Precipitation Conditions it can withstand Pressure Conditions it can withstand
0-5,000 None to minimal moisture Light rain, dry snow None
6,000-10,000 Light pressure Light rain, average snow Light
11,000-15,000 Medium pressure Moderate rain, avg. snow Light
16,000-20,000 High pressure Heavy rain, wet snow Medium
20,000+ Extremely high pressure Heavy rain, wet snow High

 

Good ol’ fashioned customer service

Nothing beats service with a smile and a knowledgeable staff. If you’re debating about what jacket is right for you, talk to our helpful staff at T.R. McTaggart! Call us at {insert number] or contact us [link] via email with any questions you might have.

 

Insulated Outerwear Considerations

Weight and ability to compress/compressability

Especially important when backpacking.

Shell materials

Affects breathability, mobility, durability, and rain and windshield protection.

Insulation type

The type of insulation will affect how well it retains warmth, reacts in wet conditions, and how small you can pack it.

 

Insulation Types

Down

Ducks’ and geese’ plumules are warm and lightweight. Down jackets are good for mild exertion level activity.

In terms of jacket weather ratings, the higher the number, the warmer the down. Fill power ratings range from 300 to 900; fill power is the volume in cubic inches that one ounce of down fills up. A high-quality rating starts at about 550. The other jacket weather ratings associated with down are its down to feather ratio, generally 70/30, 80/20, or 90/10. The more down, the warmer the jacket.

Just don’t get it wet! Rain, snow, humidity, and sweat affect the thermal efficiency of goose down. If down gets wet it stops working and dries slowly. If you’re active consider water-resistant down, synthetics, or a down/synthetic hybrid.

Water-resistant down

Like down, water-resistant down is light, warm, and packable. Polymer treatment helps down fight dampness.

Note: Water-resistant down is just as light as regular down, but it is expensive and doesn’t perform as well as synthetics do in wet weather. Good for moderate exertion.

Synthetic insulation

Synthetics use compressible water-repellent fibers. Synthetics work great when damp, dry fast, and are less expensive than other types of insulation.

Note: Synthetics are heavier, less packable, and less durable than down.

In terms of jacket weather ratings, numbers like 40g or 150g indicate the weight in grams of a square meter of fabric. OK for strenuous exertion.

Combination down/synthetic insulation

Offers the benefits of both down and synthetics. Some jackets blend these insulators together. Other designs use down in the core and synthetics in the arms and sides. Great choice if you want down at a lower cost. OK for strenuous exertion.

Combination wool/synthetic insulation

A blend of wool and synthetic material benefits from wool’s ability to insulate when wet and its resistance to odor. OK for strenuous exertion.

 

Waterproof and Breathable Fabrics

GORE-TEX®

Created by laminating GORE-TEX® membrane to nylon and polyester, GORE-TEX® is waterproof and breathable, even while participating in extreme activities. GORE-TEX® has microscopic pores that allow water vapor to escape.

WINDSTOPPER®

A breathable wind blocker.

eVent®

Breathable and waterproof.

MemBrain®

Waterproof fabric with a PU membrane.

Polartec® NeoShell®

Stretchy, waterproof, and breathable.

Polartec® Power Shield® Pro

Breathable soft shell fabric.

Dry.Q™ Elite

Water vapor will escape as soon as you put it on. No need to wait for vapor to build up.

DryVent® (Hyvent®)

Waterproof and breathable fabric available in several thicknesses.

H2No®

A waterproof and breathable fabric.

PreCip™

A coated technology for lightweight raingear.

Pertex® Shield+ / AP

Waterproof and lightweight for vigorous outdoor activities.

Contact T.R. McTaggart Today

T.R. McTaggart provides a variety of jackets for nearly any use, “weather” it be work, athletics, or everyday wear.

Our staff is happy to discuss jacket weather ratings, how jackets are rated, and your specific needs to determine what’s right for you and your organization.

Our expertise is in providing high-quality apparel that can be customized with corporate and team logos. We make you look stylish, keep you warm in winter, and help promote your brand. Speak to a friendly representative by calling (800) 433-0983 or contact us via email and tell us about all of your winter jacket needs!

 

 

 

Links:

https://www.rockcreek.com/temperature-ratings-jackets-no-just-no

https://www.rei.com/learn/expert-advice/insulated-outerwear.html

https://www.evo.com/guides/outerwear-waterproof-ratings-and-breathability

https://triplefatgoose.com/blogs/down-time/a-guide-to-down-jacket-warmth-down-fill-power-vs-down-weight

https://www.sierratradingpost.com/lp2/down-vs-synthetic-guide/

http://www.customapparelsource.net/?p=516

https://www.rei.com/learn/expert-advice/sleeping-bag-backpacking.html

 

custom work apparel

Fall into Fashion with T.R. McTaggart’s Custom Work Apparel

Custom Work Apparel

Custom work apparel is important to the success of nearly any business or organization. Clothing sets the tone through unspoken communication. It’s also important to invest in work apparel that lasts. Once you’ve achieved the perfect design, keep it looking professional by opting for high-quality materials and construction! It’s the time of year to gear up your crew for the changing weather, so why not fall into fashion with T.R. McTaggart’s custom work apparel?

Customized to fit your needs

One of the advantages of custom work apparel is that it is just that: custom. With fierce competition, it’s important to differentiation yourself any way you can. Customizing your work apparel is a great way to present something to the public that is instantly recognizable as only you!

Advertising overtime

One way to get even more mileage out of custom work apparel is to design garments your employees will enthusiastically and voluntarily wear after hours. This is one of the best ways of advertising. But how do you get employees to advocate for your brand off the clock?

People prefer to be fashionable

While some people might be content to wearing ill-fitting sweats (think George Costanza) to the grocery store or to buy the newspaper, most people like to be fashionable. This means creating something that is well-designed, high-quality, and on trend. And, of course, it helps to select the right size too!

What Makes Custom Work Apparel Fashionable?

There are a number of factors that go into creating a great garment.

  • Style
  • Design
  • Originality
  • Quality
  • Trendy

Style: Popular types of apparel

What are the kids wearing these days? What types of clothing will make a positive impression on customers and set a professional atmosphere among employees? Ideally, you can balance both by selecting something fashionable.

Popular choices include:

  • Polos
  • Button downs
  • Screen printed T-shirts
  • Hats
  • Jackets
  • Sweatshirts
  • Hoodies
  • Warm-up jackets
  • And more!

All of these items are available at T.R. McTaggart and are fully customizable.

Design: Good design

You want graphics enhance your logo in terms of function (being able to clearly read it at a glance) and aesthetics (even if it’s functional, it’s not functioning to its full potential if it’s not something potential customers remember). The graphic design should communicate to the audience what the business is and have it be memorable.

Good custom apparel graphics are attention grabbing, easy to read, balanced, and properly ustilize white space (empty space to balance out busy areas of the design).

  • Attention grabbing
  • Easy to read
  • Balanced
  • Contain white space

Our designers take all of this into consideration when designing custom work apparel for you.

Originality: If it’s customized, you stand out from the crowd

In terms of customization, we offer:

  • Screen printing
  • Embroidery
  • Dye sublimation
  • Laser etching

Quality: Quality construction

Whether you’re ordering a bulk supply of uniforms for your business or T-shirts for your community baseball team, you want apparel that’s well made. That’s why T.R. McTaggart only creates work apparel that lasts.

Our garments are:

  • Durable
  • Made from high-quality materials
  • Well constructed

Whether you’re an athlete whose clothes need to take a beating or you’re the manager of a high-end restaurant who wants waiters to look elegant and well polished, construction is key!

Trendy: On trend

What are this year’s trend-setting colors?

The Pantone Color Institute took the colors seen at New York Fashion Week to create The PANTONE Fashion Color Report. Every season this guide highlights the top 10 colors for the upcoming fashion season.

Color palette, New York
The Fall 2017 colors offer warmth, comfort, and feeling.

  • PANTONE 17-1558 Grenadine
  • PANTONE 19-1725 Tawny Port
  • PANTONE 13-2808 Ballet Slipper
  • PANTONE 16-1341 Butterum
  • PANTONE 19-4029 Navy Peony
  • PANTONE 17-4402 Neutral Gray
  • PANTONE 19-4524 Shaded Spruce
  • PANTONE 16-0543 Golden Lime
  • PANTONE 17-4041 Marina
  • PANTONE 17-1145 Autumn Maple

Color Palette, London
London’s Autumn/Winter 2017/2018 is made of strong classics colors paired with the unexpected.

  • PANTONE 18-1662 Flame Scarlet
  • PANTONE 12-2904 Primrose Pink
  • PANTONE 16-1331 Toast
  • PANTONE 14-4121 Bluebell
  • PANTONE 18-3531 Royal Lilac
  • PANTONE 18-1018 Otter
  • PANTONE 19-4029 Navy Peony
  • PANTONE 16-1338 Copper Tan
  • PANTONE 15-0751 Lemon Curry
  • PANTONE 16-0639 Golden Olive

Paris Fashion Week

Not analyzed by PANTONE, but still the fashion center of the world, Paris fashions for 2017 favored silver, pink, camel, turquois, black and blue, intricate colored appliques, and sportswear. T.R. McTaggart can help you with all of the above.

Fashionable Custom Work is Important for Myriad Reasons

A smart way to help your company

You do everything to make your business successful. If you haven’t already, you should add custom work apparel to the list.

Reasons custom work apparel positively affects your business:

  • Professional appearance
  • Protects clients
  • Visual identifier
  • An advertising opportunity
  • Branding
  • Industry norms
  • I’m in it for the perks!
  • The sense of belonging
  • A feeling of equality

Professional appearance

A uniform presents a professional image for your company.

If you own a restaurant or store and your workers wear street clothes, customers might have a difficult time figuring out whom they can ask for assistance. Custom work apparel also simplifies the dress code. You don’t even need to write up a dress code. No need to refine the dress code to dictate skirt length and get out rulers or ask employees to remove political buttons that offend half of your customer base. Uniforms keep things simple!

Custom work apparel also gives off a professional vibe and presents a clean-cut appearance that represents your company well and adds to your brand’s image.

Protects clients

If your company delivers products or solicits customers door to door, custom work apparel makes it harder for non-employees to impersonate employees. The last thing you want is for customers to give credit card information to someone claiming to be affiliated with the company. The extra step of having to be a seamstress before planning a con acts as a deterrent. It will also make it easier for new employees to interact with established clients, as the clients will already know the person is someone whom they can trust.

Visual identifier

Custom work apparel is an immediate way to differentiate between types of workers. This can be helpful if workers with different knowledge sets would be indistinguishable to customers. For example, one worker at a big box store might know where everything is on the shelf, whereas another worker might be from headquarters checking up on the store and have no idea where anything is located. Uniforms would save time for workers and customers alike.

An advertising opportunity

If the clothes are cool, employees will wear their work clothes even on their days off. As they run errands or have dinner with friends, your employees act as walking billboards on your behalf. People at the gas station or grocery store continue to notice your brand. Then, when they need your services, you’ll be the company that pops into their heads.

Tip: Consider making your logo with your name big enough to read at a distance with colors that make it easily legible.

Branding

It’s important to have a logo that immediately communicates who you are and what type of business you are.

Industry norms

Certain industries dealing with the public usually wear uniforms. Examples are department stores, restaurants, and hospitals. This makes it easy for customers to identify who can help them.

I’m in it for the perks!

At some organizations, uniforms are a perk of the job. Let your employees know they’re valued!

The sense of belonging

When everyone wears the same thing, it reinforces the sense of being on a team.

A feeling of equality

Uniforms make everyone look … well, uniform. Because of this communal aspect of work life, your employees are set up to view the workplace as a communal space where they collaborate with colleagues rather than pursue individualistic interests; they work toward one common goal.

Coordinate your brand image with your uniforms

Create a cohesive message!

Traditional advertising through television, radio, newspaper and magazine ads, billboards, and social media are important parts of marketing. However, apparel that contributes to brand marketing is a powerful tool that strengthens your message.

T.R. McTaggart can give your brand a cohesive style that simply conveys who you are and what you do. This includes clothing and corresponding items used to advertise your business such as pencils, key chains, and various other promotional items. We translate what you do into a compelling message expressed through clothing and giveaway items to communicate your brand and promote your business.

These are just some of the items we can coordinate with your uniforms:

  • Tradeshow and exhibition giveaways
  • Promotional items supporting your next campaign
  • Client gifts

Resources to Help Make Your Vision Come to Life

Many custom apparel businesses have limited colors, sizes, and design options. We tailor our custom apparel for each and every client. We know one size doesn’t fit all and have designed our business accordingly.

We work closely with you throughout the design process. Whatever your needs, our staff includes talented designers and technicians that enjoy the creative process, crafting products just right, and being a part of helping your business succeed.

Once your vision comes to fruition, we want it to stay that way. That’s why we make work apparel that lasts!

Custom Work Apparel Deserves a Custom Online Store

T.R. McTaggart can help you set up a custom online store for employees to purchase their custom work apparel. Many of our clients utilize this resource because it’s convenient and cost effective. Just ask us how!

Contact T.R. McTaggart today!

When you want work apparel that lasts, think T.R. McTaggart. Our staff has decades of experience in the apparel industry. Our expertise in providing custom work apparel can aid you in offering your employees apparel that’s work appropriate – and maybe even runway ready!

Contact us today for all of your custom work apparel needs!

 

 

 

Links:

https://trmctaggart.com/products/custom/

https://trmctaggart.com/products/corporate/

http://usabigbang.com/blog/170615-custom-embroidered-apparel/

http://www.impact.ms/5-reasons-why-wearing-a-proper-uniform-is-important/

https://www.pantone.com/fashion-color-report-fall-2017

http://en.vogue.fr/fashion/fashion-inspiration/diaporama/fwah2017-fall-winter-2017-2018-fashion-trends/41670

customer appreciation ideas

50 Memorable Customer Appreciation Ideas

You SHOULD(n’t) have!

We all like to feel appreciated and there’s no better way to turn customers into repeat customers than by saying, “Thank you.” Without “them” there would be no “you.” (It also doesn’t hurt to provide good products and services!) We’ve put together some customer appreciation ideas, including a guide for giving great gifts for valued customers.

We know you’re busy, so we’ve included customer appreciation ideas that don’t take too much time to execute, but go a long way in expressing gratitude.

You appreciate your customers, but showing your appreciation is also good for your bottom line. Brand loyalty is important because if buyers have “perceived indifference” to a company, 68% of those customers will switch brands. A Gallup poll shows B2B companies with higher customer engagement have 50% more sales and are 34% more profitable.

I [Heart] You

Back in the “good ol’ days” when most people shopped at locally-owned brick-and-mortar stores where the shop owners were their neighbors, loyalty seemed second nature. Now business owners need to work harder to establish a special connection with customers. With online customers and increased competition, you want to retain as many customers as you can.

For the service industry, customer appreciation is even more important since it emphasizes relationships. Quality customer interaction is key.

A gift with spill-off benefits

Also consider giving gifts that serve the dual purpose of advertising your brand. For example, print custom logo T-shirts that are soft and stylish. Your customers will love them and you’ll get your name out there at the same time.

What’s the right time to give customers a gift?

Randomly

Select a random day, week, or month dedicated to customer appreciation. Advertise that you love your customers. Tell them ‘Thank You!’

At the holidays

Send a card on a holiday and holidays related to your business if they exist. Someone probably had to lobby congress to get that obscure holiday related to your industry, so take advantage of your good fortune if you happen to have a day dedicated to your product. Your card is also more likely to get noticed as people get more cards during the holidays from November through January.

If you don’t have an obscure holiday celebrating you, don’t worry. You can still celebrate Groundhog Day or other holidays that are mail-lite. Or, you can find a clever way to relate your business to the holiday. In October, celebrate Name Your Car Day, Physician Assistant Day, National Pumpkin Cheesecake Day, or Mother-in-Law Day. Great for selling cars and cake! If you’re not a baker, give cake to customers as a gift.

What if I’m on a budget?

We’ve included customer appreciation ideas that are inexpensive as well. Presents to customers and clients don’t need to be expensive. Less expensive gifts can also be a good idea because they seem more genuine rather than a calculated transaction to try to manipulate them.

Customer appreciation month is January. But anytime is a good time for saying ‘thank you.’ The holidays, birthdays, anniversaries, or a day just because. Consider sending flowers, a plant, or a small gift.

50 customer appreciation ideas for valued customers

These customer appreciation ideas are sure to bring a smile to your client’s face.

  1. Congratulate customers for special events in their lives, such as having a baby or a child’s graduation.
  2. Send a holiday card. Make sure it’s general or you know their specific faith.
  3. Give gift cards.
  4. Subscription gifts are great because you make the purchase once and each month someone else does it for you and your customer gets a positive feeling about your business.
  5. If your business partners with other businesses, why not partner to give branded swag to your customers of your business and your business partners’?
  6. Have a prize drawing for a vacation or other prizes big and small.
  7. Gift concert tickets.
  8. Organize a customer-appreciation event. Bowling, dancing, food … who wouldn’t feel appreciated?
  9. Throw a rooftop party at your office – especially if you have a great view!
  10. Host a picnic in the park.
  11. Gift baseball or football tickets.
  12. Rent a boat and host an event.
  13. Paper coupons.
  14. Digital coupons.
  15. Cover a customer’s bill every now and then.
  16. Donate a percentage of your profits to a good cause. People like doing business with ethical companies.
  17. Send a “Happy Birthday” email and offer a discount or a small free gift. Make it valid for the week so they have time to act but no so much time that they forget or don’t feel an urgency to act.
  18. Give a book directly or loosely related to your industry.
  19. Give a post-transaction gift related to what the customer purchased.
  20. Offer free samples.
  21. Provide free upgrades to customers. They’ll feel appreciated and won’t be mad if they bought your product the day before the launch of the new one.
  22. A surprise. The element of surprise is great. Even people who hate surprise birthday parties love spontaneous gifts. The surprise could be a gift card, flowers, or anything you think they would appreciate.
  23. Sponsor local causes.
  24. Make special products just for your most loyal customers. For example, if you make wine, produce a limited small-run edition.
  25. Place a bowl of candy at the front desk. It shows good hospitality.
  26. Give away candy. You will be popular.
  27. Send cookies or donuts (basically anything sweet!).
  28. Teach customers a new skill. If you own a cooking supplies store, why not host a chef each month to teach customers a new recipe? It offers you a way to connect and people might purchase something while they’re there. It also gives customers a good feeling when they think about your store and makes them more likely to give you their business.
  29. Throw a party anywhere. Why not?
  30. Take $50 off your customer’s bill at the point of sale or retroactively if online, just to say thanks.
  31. Offer a photo booth at company events. It’s become a novelty and a fun one.
  32. Fun office supplies.
  33. Monogrammed notebooks. It’s personalized and classy.
  34. Themed coloring books. Not just for kids anymore!
  35. Free stickers. Who doesn’t love stickers? Put your logo in small print at the bottom of each sticker and they promote your business too.
  36. Donate to a charity in honor of a specific customer.
  37. Give customers an unexpected discount at the checkout.
  38. Free car wash.
  39. Feature customers’ pictures with short bios in-store.
  40. Host a before- or after-hours sale.
  41. Offer beverages such as water, coffee, or tea at your store.
  42. Take a customer out for dinner.
  43. Take a customer out for coffee.
  44. Take a customer out for drinks.
  45. Make a thank you video with the staff for email marketing.
  46. Handwritten notes stand out when people are used to receiving communication through email.
  47. Handwritten thank-you card. Can you remember the last time you received a handwritten thank-you card? Depending on the context, pass the card around and have staff sign too.
  48. Handwritten letters. (See a pattern?) They’re time consuming, but consider doing one a day or doing a marathon – whatever will give you a feeling of accomplishment.
  49. Write a note (digital or handwritten). Be specific and personal.
  50. People LOVE free things and it advertises your business at the same time.

T.R. McTaggart provides gifts your customers will surely love!

For decades, T.R. McTaggart’s expertise in providing quality and affordable customer appreciation items has helped our customers treat their clients right. Contact T.R. McTaggart  for all of your promotional item needs. Our friendly and knowledgeable staff looks forward to preparing your gifts. We take pride in creating great gifts for valued customers!

Customer appreciation ideas

Here are some swag items that are always a hit!

  • Mugs
  • Tumblers
  • Umbrellas
  • Tote bags
  • Keychains
  • Water bottles
  • Pens
  • Coasters
  • Stress balls
  • Mouse pads
  • T-shirts
  • Hats
  • And more!

Gift categories

At T.R. McTaggart, we offer a lot of choices in terms of great gifts for valued customers. If you can think of it, we can probably supply it! Take a look at these product categories.

Be authentic

The bottom-line best approach for customer appreciation ideas: be genuine. No one likes it when someone feigns interest in baby pictures, doesn’t listen or seem distracted during a conversation, and then hands you their business card. Make real connections with people. People appreciate authenticity, and it’s fun getting to know customers!

Contact us

T.R. McTaggart provides custom branded items that make perfect gifts!

Still not sure what would be the best gift? Contact us to talk to our staff about customer appreciation ideas. We are happy to help you brainstorm what would be most appropriate for your business, clients, and budget.

For your convenience

Swamped by all the other aspects of your business? We hear you! Talk to us about set up a convenient online store to make purchasing customer appreciation gifts quick and easy. No need to deal with money or merchandise! We do it all for you.

Plus, if you’re not sure which customer appreciation ideas would be the biggest hit with your customers, this is a safe way to avoid purchasing too much or too little of an item. Some customers always use our online store option. It can also be used as a testing ground to see what your clientele respond to. Then, next year you’ll know what customers like so you can purchase gifts to hand out in person. It’s all up to you!

 

 

 

Links:

https://trmctaggart.com/products/promotional-items/

http://blog.accessdevelopment.com/40-inexpensive-ways-to-show-customer-appreciation

https://www.helpscout.net/25-ways-to-thank-your-customers/

https://www.helpscout.net/blog/9-unique-inexpensive-ways-to-thank-customers/

https://blog.fivestars.com/18-customer-appreciation-ideas-to-help-retain-customers/

https://www.forbes.com/sites/johnhall/2013/06/10/5-gifts-that-keep-you-at-the-top-of-clients-minds/#56752bb35617

https://justworks.com/blog/38-customer-appreciation-ideas-budget

http://www.bloomtools.com/blog/68–of-all-people-leave-a-business–because-of–perceived-indifference—-what-are-you-doing-to-keep-your-clients-

http://holidayinsights.com/moreholidays/october.htm

 

color interaction

Using Color Interaction for Effective Design

Pick a color, any color

You’ve decided that you’re going to get T-shirts for your team, tote bags for your store, or stress balls for your tradeshow. Now the fun part begins, but navigating color interaction can also be daunting. There are a million micro decisions involved in the design with the interaction of color being a vital one. Color sets the tone, which makes design and color interaction important.

Humans can see over 2.8 million colors. So, where does one begin?

The power of color interaction

Color interaction is such a powerful thing that color schemes used in marketing products can be copyrighted. Color can increase brand recognition by up to 80%.

The interaction of color

Color used to be thought of as something mysterious and color theory was simply how a color made someone feel. Luckily for us, color has been studied extensively since then and we can select colors using science. These parameters help us immensely, though we should still take a cue from the past and give our stamp of approval based on taste and, yes, if it feels right.

Guided by color interaction

Color theory principles as we know them started in the 18th century. You may have studied color theory in elementary school when your art teacher talked about the color wheel: Primary colors and secondary colors. Tertiary colors may have filled your box of crayons if you got the big box. 

Additive and subtractive color mixing

You can create color by using additive or subtractive methods.

Additive color refers to when light is mixed, like at a rock concert or club. This is why objects look different colors under different colored lighting. Think of the picture of the dress that people couldn’t agree on if its colors were black and blue or white and gold!

Printing on clothing and other fabrics uses the subtractive method. When a medium, such as screen printing on a T-shirt, is applied onto a surface it is subtractive because the surface color is absorbing the light of its inherent colors and reflecting the light of everything it doesn’t absorb. For example, if an object is green, it absorbs all colors of light except for green, reflecting the green into our eyes and making it appear to us as green.

Additive versus subtractive color

Additive color

Courtesy: https://en.wikipedia.org/wiki/File:AdditiveColor.svg

 

Subtractive color

Courtesy: https://en.wikipedia.org/wiki/Subtractive_color

 

Why does this matter?

When you’re designing your apparel using a screen printing application it’s important to keep in mind how your final product will look if you have different layers of color overlapping. 

Colors’ subtleties

Do you ever go shopping for pants to match your sweater at home, only to find out that it doesn’t quite match? There are three main ways that color subtly shifts.

  1. Lightness
  2. Saturation
  3. Hue

Lightness refers to light versus dark. To change lightness, either white or black is added respectively.

Saturation refers to intense versus dull. Perhaps you’ve taken a photo that’s underexposed and you’ve changed the saturation on the computer to make it easier to see – to give it more punch!

Hue refers to the combination of colors that make up that specific color. For example, a greenish-blue and how green or blue it is.

Complementary colors

Courtesy: https://en.wikipedia.org/wiki/File:CPT-Websites-monochrome.svg

Primary, secondary, and tertiary colors

Conceived by a French chemist, Chevreul’s law of color contrast suggests that yellow on a blue background will appear tinted orange, because blue and orange are complementary colors.

Warm versus cool

How do you want your design to feel? Warm colors look like a fire or the sun during the day. Cool colors look like a glacier or snow on a cold night. Warm colors range from red to yellow. Cool colors range from green to violet.

Warm colors appear to come forward in pictures, while cool colors tend to recede.

Color schemes

A color scheme is the colors chosen for a design. It is important to consider design and color interaction in order to select the best color combination for your project. There are a number of approaches to selecting pleasing colors, including:

  • Basic
  • Complementary
  • Split complementary
  • Triadic
  • Tetradic
  • Analogous
  • Accented analogous
  • Monochromatic
  • Achromatic
  • Polychromatic

Basic

A basic color scheme uses two colors.

Complementary colors

Complementary colors are opposite of each other on the color wheel and are good if you want strong contrast.

Complementary colors:

  • Yellow and violet
  • Orange and blue
  • Red and green

Split-Complementary

Also referred to as compound harmony, this color scheme uses complementary colors but adds on two analogous colors (colors adjacent to one of the complementary colors).

Triadic colors

Triadic color schemes use three colors equally spaced around the color wheel. They are vibrant.

Tetradic colors

The tetradic color scheme uses double complementary colors. That is, four colors comprised of two sets of complementary colors. This scheme typically selects one of the colors to be dominant to achieve balance.

Analogous

Also called dominance harmony, this color scheme uses several colors next to each other on the color wheel, such as red, orange, and yellow. Usually one of the primary or secondary colors is chosen to be dominant. Analogous looks similar to monochromatic, but more colorful. Typically only warm or cool colors are chosen to be in the scheme.

Accented analogous

An accented analogous color scheme is an analogous one that introduces a complementary color. For example, adding blue as an accent color to the analogous color scheme of orange, red, and yellow. This scheme often uses a warm accent color with a cool pallet or vice versa.

Monochromatic colors

Monochromatic color

Courtesy: https://en.wikipedia.org/wiki/File:CPT-Websites-monochrome.svg

Monochromatic colors are a group of colors with the same hue but with different tints, tones, and shades. Monochromatic colors range from light to dark. For example, white, light gray, gray, dark gray, and black are a monochromatic color scheme. Light greenish-blue, greenish-blue, and dark greenish-blue would be another monochromatic color scheme. Take a color and add white, black, or gray!

Achromatic colors

Colors with a subtler chromatic look are referred to as:

  • Achromatic
  • Unsaturated
  • Near neutral
  • Neutral

Pure achromatic or neutral colors include black, grays, and white.

Near neutrals include browns, tans, pastels, and dark colors. Near neutrals are made by mixing a color with white, black, or grey; or by mixing two complementary colors.

When placing a color next to a neutral, the neutral color will often appear to have a slight cast of the adjacent color’s complementary color. For example, when placed next to red, gray appears greenish.

Polychromatic colors

Polychromatic means having several colors.

Color theory at the Bauhaus

Joseph Albers studied color theory at the Bauhaus, an art school in Germany.

Josef Albers’s interaction of color

In 1963, Albers published his seminal book Interaction of Color. Albers argued that color is seen relationally. Found in the book, the green screen shape below looks like two different shades of green, even though they are exactly the same green. The green is interacting with its respective backgrounds, with each background color influencing the green differently.

Interaction of Color plate

Courtesy: http://cs.brown.edu/courses/cs092/VA10/HTML/AlbersExplanation.html

 

Another plate in the book, below, shows how our minds work when observing pictures. The image appears to be four squares with a folded transparent square on top. Albers did not use transparent colors. Instead, he chose colors to give the illusion of transparency. Again, with color interaction, everything is relative!

 

Interaction of Color plate

Courtesy: http://cs.brown.edu/courses/cs092/VA10/HTML/AlbersExplanation.html

 

One Color Appears as Two

Courtesy: http://cs.brown.edu/courses/cs092/VA10/HTML/Plate1Explanation.html

 

Above is an example of Albers’s color interaction exercises.

Albers devised color interaction exercises for his art students where they used swatches of color. Students picked a color, cut it into two pieces, and found two other color swatches to put behind each piece.

The goal was to make the original color swatch look like two different colors just by changing its background. Colors set next to other colors can dramatically change how a specific color looks simply by its relationship to other colors. Depending on the colors, the color interaction can have negligible to dramatic effects. 

Color interaction ideas for your design

Classic color combos

Black and white

It’s classic and sophisticated.

Red and gold

Create a warm palette.

Green and yellow

A classic pair evoking nature.

Pink and green

Another classic.

Pink and brown

Give your design an earthy feel.

Green and blue

A versatile duo. 

Color inspiration tips

Three is key

Unless you’re going for a tie-dye look or are creating a Rainbow Brite costume for an 80’s dance party, it’s best to stick with three or four colors. Not only will it be cheaper to print, limiting colors can spur you to come up with more creative solutions. It also doesn’t overwhelm the viewer.

Balance color and shape

Designers say that color schemes for rectangles are successful with a dominant color and squares are good when all colors are equal. Keep this in mind when designing your shirts. Do you want one dominant color? Are your colors balanced in equal parts? What does your design demand?

Coordinate color with content

What mood do you want to convey that would add to the shirt’s message? Maybe a ballet group has more subtle colors and a retail company uses bright colors so employees can stand out to customers. If the event is serious, such as raising an awareness of health concerns, you might not want loud colors.

Also make sure the colors aren’t already associated with something else. Certain hues of bright orange and blue are associated with laundry detergents. Put together certain shades of green and red and people will ask you if you’re celebrating Christmas in July.

Look at paintings and find one that evokes the mood you’re after. What colors did the artist use?

Write down words that you want your design to convey and ask if the colors are serving that purpose.

Color swatches

Look at a physical color swatches rather than a screen so you get a better sense of what it’s really going to look like. If your computer isn’t calibrated to online color swatches, you could end up with a color different than the one you thought you were selecting.

Take pictures

With cameras built into nearly every device, there’s no excuse not to snap a picture of something you find beautiful. What makes you attracted to it? When you answer that, you gain insight into what you would appreciate in a T-shirt design.

Look to nature

Nature is wonderful. Take a closer look at the landscape, foliage, and animals around you. Does a flower have an interesting color combination?

Learn from interior design

You don’t want to blend in with your sofa. You don’t want friends to ask if you’re hard up for cash because your fashion inspiration came from the Sound of Music’s clothes made from curtains. However, good design is good design and there is plenty you can learn from other design disciplines. Check out magazines of home interiors or interior design makeover shows. 

Note: Interior designers typically use 60% of a dominant color, 30% of a secondary color, and 10% of an accent color in their designs. Don’t hold it as a hard and fast rule, but keep it in mind.

Keep what inspires you

Look for inspiration everywhere. Whether it’s old or new, online or tactile ephemera, there are millions of things in the world sure to inspire you.

Pinterest

Pinterest has hosts of color palette examples. Why not take a look? You’ll probably find something you like! 

Pinterest sites of interest

  1. Summer pastels
  2. Icy nature
  3. Purple sunset
  4. At the beach
  5. Pastel rocks
  6. Understated flowers
  7. Fall leaves
  8. Old building inspiration
  9. The sea
  10. A gray day

Go forth!

Color interaction can transform a design. Be aware, intentional, and ask for second opinions.

We can help!

At T.R. McTaggart, we pride ourselves on making aesthetically-pleasing quality apparel. Our designers are happy to discuss how color interaction plays into your design, palette choice, and ultimately what will make your apparel and promotional items give the right impression and have the highest impact. Contact T.R. McTaggart today to discuss all your design and color interaction projects and questions!

 

 

 

Links:

http://cs.brown.edu/courses/cs092/VA10/HTML

http://albersfoundation.org/teaching/josef-albers/interaction-of-color/publications/

https://designschool.canva.com/blog/color-tips/

https://www.ndsu.edu/pubweb/~rcollins/242photojournalism/colortheory.html

http://www.hgtv.com/design/decorating/color/8-classic-color-combos-pictures

http://www.housebeautiful.com/color-schemes/

http://www.pinterest.com

 

offline marketing tips

25 Offline Marketing Tips for Your Small Business

Analog for the Digital World

In a world where everything, including marketing, is becoming increasingly “digital,” marketing your small business or organization in unique ways that don’t involve social media, blogging, or online display can be refreshing. We love technology, but nothing can fully replace the charm of “analog.” So if you are seeking some tips for marketing your business offline, you’re in luck because we’ve put together a list of 25 offline marketing tips that are sure to inform and inspire.

Despite all the advantages technology lends to advertising, most companies still utilize both digital and traditional marketing strategies. After all, there’s nothing saying you have to choose one over the other! Keep your website, but consider implementing some of these offline marketing tips.

25 offline marketing tips include:

  1. Business cards
  2. Print ads
  3. Give your print materials a twist
  4. Speak at events
  5. Present at a tradeshow
  6. Attend conferences
  7. Team up
  8. Submit entries for awards
  9. Establish relationships with printed media
  10. Popup spaces
  11. Chalk art
  12. Make cold calls
  13. Celebrate success
  14. Celebrate holidays and birthdays
  15. Send mail
  16. Target discounts
  17. Group discounts
  18. Donate gift certificates or products
  19. Sponsor an event
  20. Provide non-financial benefits to the community
  21. Free consultations
  22. Customer referral cards
  23. Offer prizes
  24. Update your branding
  25. Go for the unconventional

Your Offline Marketing Tip Guide

  1. Business cards

Cost effective and easy to make. They are still one of the best ways to get your name and brand out into the community. There’s no reason not to have them!

  1. Print ads

Traditional but still highly effective, especially when targeting the Baby Boomer demographic.

  1. Give your print materials a twist

Pamphlets and brochures are great, but why not get inventive? Is there a way to make your printed material special? Have fun or make something beautiful so the customer is more likely to hold onto it. Thicker paper stock can help with this.

What if your catalog had a popup? Just don’t get so crazy that it becomes impractical for the consumer to hang onto your materials, and print can prove expensive, so you want to be sure the desired ROI is attainable.

Also, throw in some stickers – these can include your branding. When someone buys from you, add a little something extra. It will give customers a positive view of your company, they’ll likely become repeat customers, and the stickers or branded items will help you advertise.

  1. Speak at events

This will establish you as an authority in your industry and help you build connections. If you’re at the beginning of your career and not ready to take that leap, look to attend industry events. You can still network, which can be invaluable. Then offer to speak at events when you feel comfortable.

  1. Present at a trade show

It’s a great opportunity to reach new customers and raise awareness of your business. You will be able to see your competition and take note of their business strategies. Plus it’s an opportunity to network with others in your industry. 

  1. Attend conferences

Become an authority in your field and network with your peers.

  1. Team up

Find another business to collaborate with on a project. You can expose your company to their clients and vice versa. 

  1. Submit entries for awards

If you win an award, it creates publicity and it’s something you can tout in your advertising. It’s also nice to be recognized by peers.

  1. Establish relationships with printed media

If your business reached a milestone, is involved in a community program, or is doing something related to a current event, reach out to newspaper and magazine editors. Write a compelling press release and call reporters to follow up.

If they choose to write a story about it: Great, free publicity. If not, be cordial and try again when you have another story idea. Also, let reporters know you would be happy to be interviewed to answer questions about your industry should the need arise. Your business might not be the headline, but you could be cited as an expert providing useful information to a related story.

  1. Popup spaces

Create a buzz by selling at a popup shop; this creates an urgency in a potential buyer.

  1. Chalk art

A creative and fun way to introduce your brand to potential customers. Just make sure you ask the city’s permission. 

  1. Make cold calls

It’s not the most comfortable thing to do, but by making calls to potential clients they might … well, become actual clients! Or, you might not gain a customer right away, but if you’re pleasant, show you’ve researched their company, and are considerate of their time, you could be the first company that comes to mind when they need your services.

  1. Celebrate success

If your business is doing well, celebrate it! Your employees will appreciate it and it’s an opportunity to notify the press.

  1. Celebrate the holidays and birthdays

Everyone loves a holiday card or a discount on their special day. Another option is to donate to charity on behalf of your clients.

  1. Send mail

That’s right, not e-mail. Email is great, but many people respond better to snail mail. Physical mail feels more personalized to the customer.

  1. Target discounts for a specific demographic

This makes the potential customer feel special and lucky to get the discount. It also communicates that your company wants that demographic as customers. If you know you’re having a difficult time reaching certain demographics, this is a great way to pull them in.

Maybe you’re a venue that sponsors opera events and want to get more young people to attend. If you offer a discount to students it could signal to them that this is a place where they would fit in. Even if it’s not a huge discount, students and seniors appreciate discounts.

  1. Group discounts bring people in

If you offer discounts to larger groups it can get people to recruit their friends to become customers too. Whether it’s pitching in to buy peanut butter in bulk at the local co-op or going on a group tour at a museum, group discounts can encourage word-of-mouth advertising.

  1. Donate gift certificates or products

It builds good will in the community, raises your visibility, and people will sample your products and might even tell their friends about you.

  1. Sponsor an event

Get involved in the community by sponsoring an event, such as a local race for charity. Partner with a nonprofit. You’ll have an audience to distribute branded merchandise to, your name will be promoted, you’ll create a positive image in the community, and you’ll do some good along the way!

  1. Provide non-financial benefits to the community

For example, offer nonprofits and organizations office space for their meetings. They’ll tell people where they meet, giving a positive impression of your business.

  1. Free consultations

The potential customer may figure they have nothing to lose and become your regular customer.

  1. Customer referral cards

If a customer brings in a friend they each get a discount – and you get a new customer.

  1. Offer prizes

Organize a drawing where customers and potential customers provide you with their name and email in order to enter. Offer smaller prizes in addition to a big prize. More people will enter because their chances of winning will go up.

Plus there will be more people with branded merchandise and more people providing word-of-mouth advertising when they share what they won from you. Just make sure you don’t bombard people with emails once you get their addresses. Inform but don’t annoy.

  1. Update your branding

This doesn’t mean changing your logo necessarily. However, it’s a good idea to periodically re-evaluate how you present your business and package your goods and services. Ask yourself if your presentation is sending the right message. It’s hard to sell your products or services as state of the art if your branding looks outdated.

  1. Go for the unconventional

Don’t be afraid to think beyond TV and print media. What could you do to capture the public’s imagination? If you are creative, guerrilla marketing can differentiate you from the competition, connect you with potential customers, and leave a good impression.

Come up with projects that are fun and uplifting – chalk art is one example, or a flash mob that introduces your brand. Don’t do anything illegal. The last thing you want is to get arrested. Bottom line: Make it non-traditional, unexpected, and memorable.

Bridge the Analog to the Digital

  • Use whichever offline marketing tips work for you. Don’t abandon your online marketing strategy, but augment it with some of these ideas. When marketing your small business the bottom line is to get creative and pursue what you think will connect with customers.
  • Ask yourself: Which offline marketing tips could best benefit your business? What would your customers be attracted to?

Take Action

Are you ready to put these tips for marketing your business offline into action?

Promotional items and custom apparel are a great way to connect with customers, promote your brand, and boost business because customized items increase brand awareness and build customer loyalty.

Our staff at T.R. McTaggart is ready to help you find the perfect promotional items and custom apparel for any marketing initiative that you have in mind.

Contact T.R. McTaggart Today

Want to promote a contest and need custom T-shirts and tote bags? Presenting at a tradeshow and need branded pens? Looking for a special gift for loyal clients? T.R. McTaggart has you covered with high-quality products to help promote your business and increase brand awareness.

Our staff would be happy to discuss which offline marketing tips would best suit your business strategy. T.R. McTaggart has decades of experience and will work with you to create custom products sure to make a positive impression. Call us today at (800) 433-0983 or Contact Us to tell us about your needs.

We look forward to working with you!

 

 

 

Links:

https://trmctaggart.com/products/promotional-items/

https://trmctaggart.com/products/custom/

https://trmctaggart.com/products/corporate/

https://www.biznessapps.com/blog/10-offline-marketing-strategies-that-still-work-today/

http://small-bizsense.com/twelve-budget-friendly-offline-marketing-activities-to-implement-in-your-small-business/

http://www.creativeguerrillamarketing.com/guerrilla-marketing/21-kick-ass-offline-marketing-ideas/

https://www.entrepreneur.com/article/206202

embroidery

Using Embroidery to Bring Your Design to Life

Breathe Life Into Your Design

While the typical go-to option for shirt embellishment is screen printing, embroidery is a form that might be perfect for your design. Since the thread is raised above the shirt to create the design, it has a physicality that brings the design to life. While one could argue that screen printing has the ink applied on top of the shirt, embroidery uses thread to make the design sculptural. The direction of the thread can adds detail. Custom embroidered apparel is not to be overlooked!

Filled with Inspiration

Embroidery is ubiquitous. Anya Hindmarch, Gucci, and Clio Peppiatt have all featured embroidery on the runway.

Today’s embroiderers find inspiration from nature, animals, and even Russia tsars’ clothing and French samplers displaying the alphabet. In other words, just about anything!

Make It Special

Custom embroidered apparel stands out. Although it is still an image, embroidered images look more tangible. The rounded bumps you can touch give embroidery a 3-dimentional look. People walking down the street can see it more vividly. This multidimensionality makes the design pop.

Things to Consider

Where do you want it?

You’ve chosen a design and picked out the garment(s) to feature your embroidered design, but where will you place it on the garment(s)? Embroidery can be conducted full-back (duck-cloth jackets only) or via chest sized logo that can go on the right or left chest, sleeves, or locker patch (i.e. under neck line, etc.).

One of the key benefits of embroidery is that offers unique placements for designs that you can’t always accomplish through screen printing?

What Fabric is Right for My Design?

It depends. Some designs are better paired with particular types of fabric. Find out the fabric’s weight and weave and consult with T.R. McTaggart for any questions you may have.

Dense Designs

If your design is dense and you can barely bend it, the embellishment will put stress on knits and lightweight or loosely-woven fabrics. A dense design might also look strange on fabrics that drape (unless you’re going for an avant-garde look!). Medium or heavyweight fabrics would be your best bet for offering the proper support to your design.

Delicate Designs

Pairing a delicate design with fleece or terry cloth might work well for dense designs, but not small spacious ones. The design can become lost in the fabric, and what’s the point of adding an embellishment if you can’t see it? However, apply this design on a smooth plain-weave fabric and your effort will show.

Plain weave is the most popular textile weave. Filling yarn weaves over and under each warp yarn, alternating rows. This process produces a lot of intersections.

How It’s Done

The steps for monogram underlay stitching include a central running stitch to form the backbone.

Another running stitch follows the outline of the letter’s shape, about 0.5 mm from the edge. This added structure makes the final stitching you see when you look at the garment looking smooth.

An open column stitch of approximately 10% density ties the rest of the underlay together and gives the finished satin stitch a the rounded quality you see on embroidered shirts.

Lock Stitches

A lock stitch is small group of stitches, close together and crossing each other. This is important to finish off the product.

Color

At this point, your design is perfect. So, you’re all good to go, right?

Even at this stage there are more important decisions to make. The color of the fabric is vitally important.

The background color of your apparel can either complement or detract from your design. A bold color can drown out a subtle pastel design. A color similar to color in the design will showcase that part of the design. The background color will determine how the design itself looks.

Artist Josef Albers studied the interaction of color and found that the same color on different backgrounds makes it appear that the colors are different. We don’t see colors by themselves, but rather in relationship to one another. Change one color in the design or the background and you can radically change the look of the outcome.

Questions to Ask Yourself

  • Will the design’s density significantly affect the fabric?
  • Does the fabric’s color, weight, and texture work together?
  • Could altering the design’s color resolve a discordance?
  • Would a reinforcement help or make it work?

Always using a backing is best, but certain designs might work without a backing if you choose stable, tightly-woven fabrics like organza or terry-cloth toweling.

Puckering and Distortion

Puckering and distortion occur when designs are too dense for their fabric. A large design is not compatible with knits or lightweight fabrics that drape. Since knits stretch horizontally, a vertical design will pull the knit up and down along its horizontal axis, causing the sweater to pucker. Add a backing to prevent this fate.

The Embroidery Process

In the Digital Age

Once you have your artwork ready, the design is then digitized. At T.R. McTaggart, we use a third part source that specializes in translating your 2-dimensional design into a sequence of stitches, taking into account speed, sequencing, color, and stitch length. This ensures complete accuracy in the embroidery process and is typical practice within the industry.

Starting Production

The process is a combination of machine automation and hands-on craftsmanship by our experienced staff. We load a spool of thread for each color and program the machine to sew the design. We hoop the garments to ensure the embroidered design is clean on the fabric, and re-loaded it into the machine. Then, we un-hoop the apparel and remove the stabilizer if applicable. Finally, we hand steam the hoop rings out of the garment.

Our Experience

At T.R. McTaggart we offer myriad thread colors, employ cutting-edge embroidery technology, and charge our experienced staff with producing the highest quality embroidered products in the industry. Our quality control processes ensure you don’t have to sacrifice durability for creativity. Our embroidery techniques will keep your logo in place for years to come.

This explains why for decades we have supplied high-quality embroidery items for a variety of businesses, organizations, and groups across the nation.

So, let’s get started! Make a big statement using simple thread to achieve your desired look!

Let’s Get to Stitching!

T.R. McTaggart follows a rigorous quality-control process to ensure precision in making your design come to life.

We provide custom embroidery on apparel and gift items, including:

  • T-shirts
  • Polos
  • Sweatshirts
  • Jackets
  • Hoodies
  • Fleeces
  • Hats
  • Scarves
  • Tote Bags
  • Handbags
  • Towels
  • Blankets
  • And more!

Count on us for all your custom embroidered apparel needs! Contact us or call us today at (800) 433-0983 to get a quote. We look forward to working with you!

 

Links:

https://trmctaggart.com/embroidery/

http://www.independent.co.uk/life-style/design/embroidery-how-to-bring-designs-inspired-by-history-into-your-home-a6691106.html

http://www.threadsmagazine.com/item/4411/machine-embroidery-a-marriage-of-fabric-and-design/page/all

http://www.embroideryarts.com/resource/files/faq/anatomy_of_a_knockoff.php

http://www.threadsmagazine.com/item/4631/making-sense-of-stabilizers/page/all

http://www.headgearplus.com/embroidery.html

https://www.britannica.com/topic/plain-weave

http://cs.brown.edu/courses/cs092/VA10/HTML/Plate1Explanation.html

http://www.threadsmagazine.com/item/4160/know-your-knits/page/all

 

 

golf outing

Effectively Promoting Your Golf Outing

Create a checklist

There’s a lot that goes into promoting your golf outing, so we’ve created a guide to help you achieve your desired outcomes from the event! Think of it as your checklist for success.

Who can benefit from a golf outing?

A golf outing is a great and time-proven nonprofit fundraiser, while a corporate golf outing is a great vehicle for raising money for charity.

On a side note: If you can’t afford to sponsor a golf outing, consider sponsoring a golf outing. You’ll get a smaller banner and your logo will be smaller on printed materials, but it’s a good way to get in the game and raise brand awareness.

Reasons to organize a golf tournament:

  • Client entertainment
  • Fundraising
  • Public relations
  • Competition
  • Networking

Promotion

The importance of effectively promoting your golf outing to achieve your events’ goals cannot be overstated. A lot of planning goes into it, so you want sponsors to get involved and people to show up!

A golf outing also provides an opportunity to advertise to a demographic with a disposable income. This can be a great way to secure future donations for your charity or gain customers for your business.

Your company or organization’s name will appear on programs, banners, and signs. If there’s an awards ceremony, your name will be mentioned. TV and newspaper journalists covering the event present another opportunity for recognition and brand-building.

Identify your goals

A golf outing is a great way to drum up publicity and raise funds; but how do you get the ball rolling?

First, develop a clear focus and devise a specific plan to execute your vision. Define your purpose and put it in writing. This way questions and intensions can be resolved immediately and the committee is on the same page before the execution of the event starts.

Set a specific goal for how much money you want to raise. Be sure that the goal can realistically be reached or surpassed, but you should also not be afraid to challenge your team to reach a “stretch” goal. Determine and define how the money that is raised will be used. Donors want to know where their money is going and that it will be spent efficiently.

If this is your first time planning a golf outing, consider making it a smaller affair and growing it each year so you can maintain a reputation of putting on a high-quality event. It’s always wise to list all of your successes and failures for each event so that you can learn from them and build on those for each subsequent event.

Devise a timeline

Make sure to allot yourself enough time to plan and promote your golf outing. A timeline helps you stay ahead of the game. An event calendar that lists what needs to be done and who is responsible is a helpful tool to keep you on track.

Reasons to plan ahead:

  • More pledges
  • More golfers
  • More corporate sponsorships
  • More prize donations
  • More publicity in paid and earned media
  • Golf course facilities usually book events 8-12 months in advance
  • Possibly better rates for the golf course (also inquire about group rates or discounts for charity events)
  • And more!

Game plan

Plan your marketing strategy for players and sponsors.

  1. Set up a committee and sub-committees
  2. Schedule committee meeting dates
  3. Identify financial goals
  4. Determine sponsor prices
  5. Determine player price
  6. Organize volunteers to handle spotting, beverage carts, registration, silent auctions, etc.
  7. Devise a way to register applicants (preferably online)
  8. Set up a website, or at the least, an event page on Facebook
  9. Update the golf facility about the number of golfers as it changes

Setting up a committee

The committee’s role is to help you organize and execute the event. Putting together a committee is a wise move because you have more people helping and a variety of skills to tap into. Some committee members might have planning experience and can share what they know from past failures and successes.

Locating committee members

Consider these ideas for finding prospective candidates. Make sure to put together a diverse group.

  1. Business people with contacts outside your organization’s network (leading to more sponsorships)
  2. Your board members
  3. Your supporters
  4. Employees
  5. Suppliers
  6. People suggested by your board members and supporters
  7. Individuals with specific talents needed to organize the event

If you are planning a large or complex event, the committee can be split into sub-committees to plan out the specific details needed to make the event a success.

Also consider consulting golfers for ideas.

Committee assignments include:

  1. Money and finances
  2. Scouting to locate a site to hold the golf tournament
  3. Marketing to players and sponsors
  4. Planning event activities and social functions
  5. Food and beverages
  6. Auction items and other prizes
  7. Logistics (including parking or transportation directions)
  8. Additional aspects of the event, such as selecting a good date for the event

Choose committee members who are passionate about the event and committed. Serving on the planning committee can be a lot of work, so you want people who will be dedicated.

Setting a fundraising goal

The majority of the revenue will likely come from sponsors. Reasons sponsors agree to participate include:

  1. The sponsor believes in your cause.
  2. The sponsor wants to maintain or establish a relationship with you or a committee member(s) or player(s) who are current or potential clients.

Decide how many players you would like to recruit The U.S. average is 120 players, but most golf courses accommodate 144 players.

Charge a reasonable entry fee. The amount should cover the cost of the golf course and a player welcome gift or goody bag. A rule of thumb is to multiply the total cost by 1.25 to set the price.

While this isn’t fundraising per se, it could save you money: Select a weekday for the golf outing because this is when courses and large blocks of time are easier to reserve. You might get even better rates by dropping by and talking to staff or the manager in person.

Make the day about having a good experience so that people tell their friends and come back next year.

Ways to raise money:

  • Sponsors’ cost to advertise on signs and banners
  • Advertising space in the event program
  • Players’ registration fee
  • Mulligans (an extra shot or a redo that can be used at anytime throughout a round)
  • Contests at the event
  • Raffle tickets
  • Live auction
  • Silent auction
  • Door prizes
  • Gift bags for sale
  • Dinner before or after the event

Advertising to sponsors and players

Marketing options include:

  • Flyers
  • Ads in the sports section of the local paper
  • Local media coverage from newspapers and television stations
  • Multiple press releases
  • Spokesperson to respond to media and the general public’s questions
  • Newsletters
  • Email blasts
  • Social media
  • Organization or company website

Your web presence

Your website should include:

  1. The mission statement for the event
  2. Information about your organization
  3. Description of event activities including contests, auctions, and food
  4. Event details including date, time, cost, and location
  5. Information on the golf course
  6. Directions
  7. Online registration that accepts credit cards
  8. The sponsors’ logos
  9. A link to share information with a friend via e-mail or social media

Event signage

Signs and banners will guide your guests, making it a frustration-free experience navigating the set-up; and it will make your sponsors happy to see their names and logos displayed throughout the event space.

Ideas for signage include:

  • Welcome banner
  • Thank you banners
  • Charity facts
  • Sponsor board
  • Directions
  • Clubhouse entrance
  • Golf cart signs
  • Indicating the first tee
  • Reminders for fans to remain quiet during play
  • Contest and hole sponsor signs
  • Contest announcements
  • Post-tournament awards ceremony
  • And more!

Eye on the prize

Consider what promotional items and prizes you’d like to offer or distribute. Make sure to have gift bags for players. Prizes are a great way to add to a festive atmosphere and make people feel connected to the event and the organizations sponsoring it.

Items to consider for a golf outing:

  • Apparel
  • Coasters
  • Golf towels
  • Key chains
  • Logo apparel
  • Mugs
  • Pens
  • Posters
  • Tote bags
  • Umbrellas
  • And more!

Ways to win golf prizes

You’ll gain more golfers with cool prizes. Consider some swag for:

  • Longest drive
  • Closest to the hole
  • Hole- in-one
  • Lowest actual score
  • Best adjusted score
  • Lowest team score

Ask sponsors to donate golf-related items as well.

Establish a new tradition

Follow up with sponsors, participants, and committee members after the event. Personally let them know how much money was raised.

Contact T.R. McTaggart!

T.R. McTaggart provides promotional items and prizes that will be perfect for your golf outing. Our expertise in providing the right items to fit the occasion goes back half a century!

Contact us for all of your promotional item and sports apparel needs. We are happy to brainstorm with you and discuss promotional ideas to make your golf outing a success!

Call us at (800) 433-0983.

Visit us online at: https://trmctaggart.com/events-and-fundraising/

We look forward to working with you!

 

 

Links:

https://golfdigestplanner.com/golf-tournament-marketing-launch-your-event/

http://golftips.golfweek.com/ideas-promote-company-golf-tournament-20730.html

https://www.pinterest.com/explore/golf-tournament-ideas/?lp=true

http://www.fundraiserhelp.com/planning-a-charity-golf-tournament.htm

https://www.linkedin.com/pulse/planning-promoting-successful-golf-tournament-ed-warburton

http://www.pga.com/pga-america/pga-information/tips-organize-golf-tournament

https://www.englishclub.com/vocabulary/sports-golf.htm

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