Take your branding to the next level with a branded work uniform! The benefits of outfitting your crew with a branded work uniform cannot be overstated.
Brand exposure is vital. After all, how can a customer make a purchase from you if they don’t know you exist? A great way to accomplish this is through your company’s direct representatives: your employees!
Reasons branded work uniforms are important:
- Creates a professional look and atmosphere
- Instills a sense of team unity
- Encourages brand loyalty
- Boosts profits
- Builds brand recognition
Why is brand recognition important? Let us count the ways!
- Makes your product a “must have”
- Establishes you as the “go to” provider
- Makes you a safe, trusted choice among competitors
- Differentiates you in the marketplace
- Allows you to charge more
- Builds loyalty
What’s It Worth to You?
While the exact value of a brand can be elusive, it’s well established that creating and maintaining a strong brand presence is important.
Interbrand decided to make figuring out a brand’s worth more of a science than an art. The brand consulting company released its 2017 Annual Best Global Brands Report. Its methodologies show that top brands are worth millions.
Values are in millions of dollars:
- Apple – $184,154
- Google – $141,703
- Microsoft – $79,999
- Coca-Cola – $69,733
- Amazon – $64,796
- Samsung – $56,249
- Toyota – $50,291
- Facebook – $48,188
- Mercedes-Benz – $47,829
- IBM – $46,829
- General Electric – $44,208
- McDonalds – $41,533
- BMW – $41,521
- Disney – $40,772
- Intel – $39,459
- Cisco – $31,930
- Oracle – $27,466
- Nike – $27,021
- Louis Vuitton – $22,919
- Honda – $22,696
- SAP – $22, 635
- Pepsi – $20,491
- H & M – $20,488
- Zara – $18,573
- IKEA – $18,472
See the Interbrand list for all 100.
OK, so it might take a lot more than branded work uniforms for your company to beat out Apple for the #1 spot in 2018. But branded work uniforms are a huge start. And smart.
Take a cue from some of these top companies. Apple is known for its blue shirts with the white apple logo on the Apple sales floor and “Genius Bar” in their stores. Order a hamburger and fries at McDonald’s and the person taking your order and handing you your bag or tray has the double arch embroidered on their branded work uniform.
Coca-Cola, Disney, Nike, Pepsi, and others have taken things a step further and have gotten the general public to, in a way, wear branded work uniforms too! If you find yourself in a crowd you’ll see people wearing vintage-looking T-shirts with soft drink logos prominently written across the chest. Nike swishes assert themselves on T-shirts, shorts, hats, and shoes as not just a label, but as an integration of the logo into the design of the clothing.
Mickey Mouse is the most recognized brand and Disney made #14 on the list of top brand worth. Not too shabby! Every bit helps.
Before you order those branded work uniforms, however, first take stock of the other modes of advertising your company uses. Advertising must be used consistently across channels. Make sure it sounds like it’s coming from one voice. This ensures branding avoids customer confusion about who you are and what you sell.
What the Stats Say
Future business growth
In order for a business to grow, 77% of B2B marketing leaders claim branding is critical to success.
Take the long view
Strategize long term and sales will follow.
While selling products and services is the ultimate goal of business, 89% of B2B marketers say gaining brand awareness is the most important goal, with sales the second most important. Indeed, 72% of brand managers agree that building an audience should be prioritized over sales. Once you’ve established yourself as a trustworthy brand, your audience will convert to customers.
On average, 5 to 7 brand impressions are needed for someone to remember your brand.
So when your employees are out and about wearing branded work uniforms, they would only have to be seen wearing the garment 5 to 7 times by a potential customer to make a brand impression! That’s not to say that the same potential customer would spot the exact same employee every time, but collectively you get the picture of what branded work uniforms can do to promote your business!
The Rest Will Follow
If you build your brand, the sales will come! B2B companies with strong brands generate a higher Earnings Before Interest and Taxes (EBIT) Margin than other companies, all things equal.
Maintaining Your Lead
You might have struck success connecting your brand to your audience. Congratulations!
However, now isn’t the time to put things on autopilot! You have to keep your audience; that means maintaining a strong relationship with it.
In People We Trust
In a world where 42% of consumers say they distrust brands, what’s a business to do? You guessed it! Branded work uniforms. The public views advertisements on apparel and accessories worn by actual people as more trustworthy. After all, the message is being delivered by a real person, not an actor or slick print ad.
Brands that present themselves in a consistent way are 3 to 4 times more likely to establish brand visibility. Consistent brand presentation increases revenue, on average, by 23%.
Color increases brand recognition by up to 80%. At T.R. McTaggart, we have a wide selection of colors that allow us to match your brand’s logo colors perfectly to create a consistent experience for customers. The quality of our clothing will also enhance your brand’s reputation (or future reputation!) for quality.
Tips for creating a strong brand:
Here are some traits of “alpha” brands. Try to check as many boxes as possible when strategizing for your brand.
- Consumers understand it
- Inspires affinity
- It’s clear what company is offering
- It’s clear what the company is about
- The product is perceived as the best solution to a problem
- Appeals to rationality
- Appeals to the emotions
- Appealing to multiple audiences
- Unique advertising aimed at different audience segments
- The company does what it says it will do
Uniform options that are anything but uniform:
No matter what industry your business hails from, we’ve got options to dress your employees appropriate to your sector and consistent with your brand image.
- Dress shirts
- Workwear specific
- Sports apparel
Featured Apparel Brands
We offer a wide variety of quality brands to choose from. Contact us to find out how we can accommodate your brand needs.
T.R. McTaggart’s expertise in providing high-quality branded work apparel for nearly any industry can help your business’ bottom line. We provide stylish and durable branded work apparel to help take your branding to the next level. Contact Us today or call us at (800) 433-0983.