You SHOULD(n’t) have!

We all like to feel appreciated and there’s no better way to turn customers into repeat customers than by saying, “Thank you.” Without “them” there would be no “you.” (It also doesn’t hurt to provide good products and services!) We’ve put together some customer appreciation ideas, including a guide for giving great gifts for valued customers.

We know you’re busy, so we’ve included customer appreciation ideas that don’t take too much time to execute, but go a long way in expressing gratitude.

You appreciate your customers, but showing your appreciation is also good for your bottom line. Brand loyalty is important because if buyers have “perceived indifference” to a company, 68% of those customers will switch brands. A Gallup poll shows B2B companies with higher customer engagement have 50% more sales and are 34% more profitable.

I [Heart] You

Back in the “good ol’ days” when most people shopped at locally-owned brick-and-mortar stores where the shop owners were their neighbors, loyalty seemed second nature. Now business owners need to work harder to establish a special connection with customers. With online customers and increased competition, you want to retain as many customers as you can.

For the service industry, customer appreciation is even more important since it emphasizes relationships. Quality customer interaction is key.

A gift with spill-off benefits

Also consider giving gifts that serve the dual purpose of advertising your brand. For example, print custom logo T-shirts that are soft and stylish. Your customers will love them and you’ll get your name out there at the same time.

What’s the right time to give customers a gift?

Randomly

Select a random day, week, or month dedicated to customer appreciation. Advertise that you love your customers. Tell them ‘Thank You!’

At the holidays

Send a card on a holiday and holidays related to your business if they exist. Someone probably had to lobby congress to get that obscure holiday related to your industry, so take advantage of your good fortune if you happen to have a day dedicated to your product. Your card is also more likely to get noticed as people get more cards during the holidays from November through January.

If you don’t have an obscure holiday celebrating you, don’t worry. You can still celebrate Groundhog Day or other holidays that are mail-lite. Or, you can find a clever way to relate your business to the holiday. In October, celebrate Name Your Car Day, Physician Assistant Day, National Pumpkin Cheesecake Day, or Mother-in-Law Day. Great for selling cars and cake! If you’re not a baker, give cake to customers as a gift.

What if I’m on a budget?

We’ve included customer appreciation ideas that are inexpensive as well. Presents to customers and clients don’t need to be expensive. Less expensive gifts can also be a good idea because they seem more genuine rather than a calculated transaction to try to manipulate them.

Customer appreciation month is January. But anytime is a good time for saying ‘thank you.’ The holidays, birthdays, anniversaries, or a day just because. Consider sending flowers, a plant, or a small gift.

50 customer appreciation ideas for valued customers

These customer appreciation ideas are sure to bring a smile to your client’s face.

1. Congratulate customers for special events in their lives, such as having a baby or a child’s graduation.
2. Send a holiday card. Make sure it’s general or you know their specific faith.
3. Give gift cards.
4. Subscription gifts are great because you make the purchase once and each month someone else does it for you and your customer gets a positive feeling about your business.
5. If your business partners with other businesses, why not partner to give branded swag to your customers of your business and your business partners’?
6. Have a prize drawing for a vacation or other prizes big and small.
7. Gift concert tickets.
8. Organize a customer-appreciation event. Bowling, dancing, food … who wouldn’t feel appreciated?
9. Throw a rooftop party at your office – especially if you have a great view!
10. Host a picnic in the park.
11. Gift baseball or football tickets.
12. Rent a boat and host an event.
13. Paper coupons.
14. Digital coupons.
15. Cover a customer’s bill every now and then.
16. Donate a percentage of your profits to a good cause. People like doing business with ethical companies.
17. Send a “Happy Birthday” email and offer a discount or a small free gift. Make it valid for the week so they have time to act but no so much time that they forget or don’t feel an urgency to act.
18. Give a book directly or loosely related to your industry.
19. Give a post-transaction gift related to what the customer purchased.
20. Offer free samples.
21. Provide free upgrades to customers. They’ll feel appreciated and won’t be mad if they bought your product the day before the launch of the new one.
22. A surprise. The element of surprise is great. Even people who hate surprise birthday parties love spontaneous gifts. The surprise could be a gift card, flowers, or anything you think they would appreciate.
23. Sponsor local causes.
24. Make special products just for your most loyal customers. For example, if you make wine, produce a limited small-run edition.
25. Place a bowl of candy at the front desk. It shows good hospitality.
26. Give away candy. You will be popular.
27. Send cookies or donuts (basically anything sweet!).
28. Teach customers a new skill. If you own a cooking supplies store, why not host a chef each month to teach customers a new recipe? It offers you a way to connect and people might purchase something while they’re there. It also gives customers a good feeling when they think about your store and makes them more likely to give you their business.
29. Throw a party anywhere. Why not?
30. Take $50 off your customer’s bill at the point of sale or retroactively if online, just to say thanks.
31. Offer a photo booth at company events. It’s become a novelty and a fun one.
32. Fun office supplies.
33. Monogrammed notebooks. It’s personalized and classy.
34. Themed coloring books. Not just for kids anymore!
35. Free stickers. Who doesn’t love stickers? Put your logo in small print at the bottom of each sticker and they promote your business too.
36. Donate to a charity in honor of a specific customer.
37. Give customers an unexpected discount at the checkout.
38. Free car wash.
39. Feature customers’ pictures with short bios in-store.
40. Host a before- or after-hours sale.
41. Offer beverages such as water, coffee, or tea at your store.
42. Take a customer out for dinner.
43. Take a customer out for coffee.
44. Take a customer out for drinks.
45. Make a thank you video with the staff for email marketing.
46. Handwritten notes stand out when people are used to receiving communication through email.
47. Handwritten thank-you card. Can you remember the last time you received a handwritten thank-you card? Depending on the context, pass the card around and have staff sign too.
48. Handwritten letters. (See a pattern?) They’re time consuming, but consider doing one a day or doing a marathon – whatever will give you a feeling of accomplishment.
49. Write a note (digital or handwritten). Be specific and personal.
50. People LOVE free things and it advertises your business at the same time.

T.R. McTaggart provides gifts your customers will surely love!

For decades, T.R. McTaggart’s expertise in providing quality and affordable customer appreciation items has helped our customers treat their clients right. Contact T.R. McTaggart  for all of your promotional item needs. Our friendly and knowledgeable staff looks forward to preparing your gifts. We take pride in creating great gifts for valued customers!

Customer appreciation ideas

Here are some swag items that are always a hit!

• Mugs
• Tumblers
• Umbrellas
• Tote bags
• Keychains
• Water bottles
• Pens
• Coasters
• Stress balls
• Mouse pads
• T-shirts
• Hats
• And more!

Gift categories

At T.R. McTaggart, we offer a lot of choices in terms of great gifts for valued customers. If you can think of it, we can probably supply it! Take a look at these product categories.

• Automotive
• Awards & Recognition
• Badges & Lanyards
• Bags
• Calendars
• Clocks
• Computer Accessories
• Desk Items
• Eco Friendly
• Executive Gifts
• Fun & Games
• Golf Items
• Healthcare
• Key Tags
• Kitchen & Home
• Mugs & Drinkware
• Pens
• Sports & Outdoors
• Stress Balls
• Technology
• Tools & Hardware
• Travel Items
• Watches

Be authentic

The bottom-line best approach for customer appreciation ideas: be genuine. No one likes it when someone feigns interest in baby pictures, doesn’t listen or seem distracted during a conversation, and then hands you their business card. Make real connections with people. People appreciate authenticity, and it’s fun getting to know customers!

Contact us

T.R. McTaggart provides custom branded items that make perfect gifts!

Still not sure what would be the best gift? Contact us to talk to our staff about customer appreciation ideas. We are happy to help you brainstorm what would be most appropriate for your business, clients, and budget.

For your convenience

Swamped by all the other aspects of your business? We hear you! Talk to us about set up a convenient online store to make purchasing customer appreciation gifts quick and easy. No need to deal with money or merchandise! We do it all for you.

Plus, if you’re not sure which customer appreciation ideas would be the biggest hit with your customers, this is a safe way to avoid purchasing too much or too little of an item. Some customers always use our online store option. It can also be used as a testing ground to see what your clientele respond to. Then, next year you’ll know what customers like so you can purchase gifts to hand out in person. It’s all up to you!

 

 

 

Links:

https://trmctaggart.com/products/promotional-items/

http://blog.accessdevelopment.com/40-inexpensive-ways-to-show-customer-appreciation

https://www.helpscout.net/25-ways-to-thank-your-customers/

https://www.helpscout.net/blog/9-unique-inexpensive-ways-to-thank-customers/

https://blog.fivestars.com/18-customer-appreciation-ideas-to-help-retain-customers/

https://www.forbes.com/sites/johnhall/2013/06/10/5-gifts-that-keep-you-at-the-top-of-clients-minds/#56752bb35617

https://justworks.com/blog/38-customer-appreciation-ideas-budget

http://www.bloomtools.com/blog/68–of-all-people-leave-a-business–because-of–perceived-indifference—-what-are-you-doing-to-keep-your-clients-

http://holidayinsights.com/moreholidays/october.htm

 

Pick a color, any color

You’ve decided that you’re going to get T-shirts for your team, tote bags for your store, or stress balls for your tradeshow. Now the fun part begins, but navigating color interaction can also be daunting. There are a million micro decisions involved in the design with the interaction of color being a vital one. Color sets the tone, which makes design and color interaction important.

Humans can see over 2.8 million colors. So, where does one begin?

The power of color interaction

Color interaction is such a powerful thing that color schemes used in marketing products can be copyrighted. Color can increase brand recognition by up to 80%.

The interaction of color

Color used to be thought of as something mysterious and color theory was simply how a color made someone feel. Luckily for us, color has been studied extensively since then and we can select colors using science. These parameters help us immensely, though we should still take a cue from the past and give our stamp of approval based on taste and, yes, if it feels right.

Guided by color interaction

Color theory principles as we know them started in the 18^th century. You may have studied color theory in elementary school when your art teacher talked about the color wheel: Primary colors and secondary colors. Tertiary colors may have filled your box of crayons if you got the big box. 

Additive and subtractive color mixing

You can create color by using additive or subtractive methods.

Additive color refers to when light is mixed, like at a rock concert or club. This is why objects look different colors under different colored lighting. Think of the picture of the dress that people couldn’t agree on if its colors were black and blue or white and gold!

Printing on clothing and other fabrics uses the subtractive method. When a medium, such as screen printing on a T-shirt, is applied onto a surface it is subtractive because the surface color is absorbing the light of its inherent colors and reflecting the light of everything it doesn’t absorb. For example, if an object is green, it absorbs all colors of light except for green, reflecting the green into our eyes and making it appear to us as green.

Additive versus subtractive color

Additive color

Courtesy: https://en.wikipedia.org/wiki/File:AdditiveColor.svg

 

Subtractive color

Courtesy: https://en.wikipedia.org/wiki/Subtractive_color

 

Why does this matter?

When you’re designing your apparel using a screen printing application it’s important to keep in mind how your final product will look if you have different layers of color overlapping. 

Colors’ subtleties

Do you ever go shopping for pants to match your sweater at home, only to find out that it doesn’t quite match? There are three main ways that color subtly shifts.

1. Lightness
2. Saturation
3. Hue

Lightness refers to light versus dark. To change lightness, either white or black is added respectively.

Saturation refers to intense versus dull. Perhaps you’ve taken a photo that’s underexposed and you’ve changed the saturation on the computer to make it easier to see – to give it more punch!

Hue refers to the combination of colors that make up that specific color. For example, a greenish-blue and how green or blue it is.

Complementary colors

Courtesy: https://en.wikipedia.org/wiki/File:CPT-Websites-monochrome.svg

Primary, secondary, and tertiary colors

Conceived by a French chemist, Chevreul’s law of color contrast suggests that yellow on a blue background will appear tinted orange, because blue and orange are complementary colors.

Warm versus cool

How do you want your design to feel? Warm colors look like a fire or the sun during the day. Cool colors look like a glacier or snow on a cold night. Warm colors range from red to yellow. Cool colors range from green to violet.

Warm colors appear to come forward in pictures, while cool colors tend to recede.

Color schemes

A color scheme is the colors chosen for a design. It is important to consider design and color interaction in order to select the best color combination for your project. There are a number of approaches to selecting pleasing colors, including:

• Basic
• Complementary
• Split complementary
• Triadic
• Tetradic
• Analogous
• Accented analogous
• Monochromatic
• Achromatic
• Polychromatic

Basic

A basic color scheme uses two colors.

Complementary colors

Complementary colors are opposite of each other on the color wheel and are good if you want strong contrast.

Complementary colors:

• Yellow and violet
• Orange and blue
• Red and green

Split-Complementary

Also referred to as compound harmony, this color scheme uses complementary colors but adds on two analogous colors (colors adjacent to one of the complementary colors).

Triadic colors

Triadic color schemes use three colors equally spaced around the color wheel. They are vibrant.

Tetradic colors

The tetradic color scheme uses double complementary colors. That is, four colors comprised of two sets of complementary colors. This scheme typically selects one of the colors to be dominant to achieve balance.

Analogous

Also called dominance harmony, this color scheme uses several colors next to each other on the color wheel, such as red, orange, and yellow. Usually one of the primary or secondary colors is chosen to be dominant. Analogous looks similar to monochromatic, but more colorful. Typically only warm or cool colors are chosen to be in the scheme.

Accented analogous

An accented analogous color scheme is an analogous one that introduces a complementary color. For example, adding blue as an accent color to the analogous color scheme of orange, red, and yellow. This scheme often uses a warm accent color with a cool pallet or vice versa.

Monochromatic colors

Monochromatic color

Courtesy: https://en.wikipedia.org/wiki/File:CPT-Websites-monochrome.svg

Monochromatic colors are a group of colors with the same hue but with different tints, tones, and shades. Monochromatic colors range from light to dark. For example, white, light gray, gray, dark gray, and black are a monochromatic color scheme. Light greenish-blue, greenish-blue, and dark greenish-blue would be another monochromatic color scheme. Take a color and add white, black, or gray!

Achromatic colors

Colors with a subtler chromatic look are referred to as:

• Achromatic
• Unsaturated
• Near neutral
• Neutral

Pure achromatic or neutral colors include black, grays, and white.

Near neutrals include browns, tans, pastels, and dark colors. Near neutrals are made by mixing a color with white, black, or grey; or by mixing two complementary colors.

When placing a color next to a neutral, the neutral color will often appear to have a slight cast of the adjacent color’s complementary color. For example, when placed next to red, gray appears greenish.

Polychromatic colors

Polychromatic means having several colors.

Color theory at the Bauhaus

Joseph Albers studied color theory at the Bauhaus, an art school in Germany.

Josef Albers’s interaction of color

In 1963, Albers published his seminal book Interaction of Color. Albers argued that color is seen relationally. Found in the book, the green screen shape below looks like two different shades of green, even though they are exactly the same green. The green is interacting with its respective backgrounds, with each background color influencing the green differently.

Interaction of Color plate

Courtesy: http://cs.brown.edu/courses/cs092/VA10/HTML/AlbersExplanation.html

 

Another plate in the book, below, shows how our minds work when observing pictures. The image appears to be four squares with a folded transparent square on top. Albers did not use transparent colors. Instead, he chose colors to give the illusion of transparency. Again, with color interaction, everything is relative!

 

Interaction of Color plate

Courtesy: http://cs.brown.edu/courses/cs092/VA10/HTML/AlbersExplanation.html

 

One Color Appears as Two

Courtesy: http://cs.brown.edu/courses/cs092/VA10/HTML/Plate1Explanation.html

 

Above is an example of Albers’s color interaction exercises.

Albers devised color interaction exercises for his art students where they used swatches of color. Students picked a color, cut it into two pieces, and found two other color swatches to put behind each piece.

The goal was to make the original color swatch look like two different colors just by changing its background. Colors set next to other colors can dramatically change how a specific color looks simply by its relationship to other colors. Depending on the colors, the color interaction can have negligible to dramatic effects. 

Color interaction ideas for your design

Classic color combos

Black and white

It’s classic and sophisticated.

Red and gold

Create a warm palette.

Green and yellow

A classic pair evoking nature.

Pink and green

Another classic.

Pink and brown

Give your design an earthy feel.

Green and blue

A versatile duo. 

Color inspiration tips

Three is key

Unless you’re going for a tie-dye look or are creating a Rainbow Brite costume for an 80’s dance party, it’s best to stick with three or four colors. Not only will it be cheaper to print, limiting colors can spur you to come up with more creative solutions. It also doesn’t overwhelm the viewer.

Balance color and shape

Designers say that color schemes for rectangles are successful with a dominant color and squares are good when all colors are equal. Keep this in mind when designing your shirts. Do you want one dominant color? Are your colors balanced in equal parts? What does your design demand?

Coordinate color with content

What mood do you want to convey that would add to the shirt’s message? Maybe a ballet group has more subtle colors and a retail company uses bright colors so employees can stand out to customers. If the event is serious, such as raising an awareness of health concerns, you might not want loud colors.

Also make sure the colors aren’t already associated with something else. Certain hues of bright orange and blue are associated with laundry detergents. Put together certain shades of green and red and people will ask you if you’re celebrating Christmas in July.

Look at paintings and find one that evokes the mood you’re after. What colors did the artist use?

Write down words that you want your design to convey and ask if the colors are serving that purpose.

Color swatches

Look at a physical color swatches rather than a screen so you get a better sense of what it’s really going to look like. If your computer isn’t calibrated to online color swatches, you could end up with a color different than the one you thought you were selecting.

Take pictures

With cameras built into nearly every device, there’s no excuse not to snap a picture of something you find beautiful. What makes you attracted to it? When you answer that, you gain insight into what you would appreciate in a T-shirt design.

Look to nature

Nature is wonderful. Take a closer look at the landscape, foliage, and animals around you. Does a flower have an interesting color combination?

Learn from interior design

You don’t want to blend in with your sofa. You don’t want friends to ask if you’re hard up for cash because your fashion inspiration came from the Sound of Music’s clothes made from curtains. However, good design is good design and there is plenty you can learn from other design disciplines. Check out magazines of home interiors or interior design makeover shows. 

Note: Interior designers typically use 60% of a dominant color, 30% of a secondary color, and 10% of an accent color in their designs. Don’t hold it as a hard and fast rule, but keep it in mind.

Keep what inspires you

Look for inspiration everywhere. Whether it’s old or new, online or tactile ephemera, there are millions of things in the world sure to inspire you.

Pinterest

Pinterest has hosts of color palette examples. Why not take a look? You’ll probably find something you like! 

Pinterest sites of interest

1. Summer pastels
2. Icy nature
3. Purple sunset
4. At the beach
5. Pastel rocks
6. Understated flowers
7. Fall leaves
8. Old building inspiration
9. The sea
10. A gray day

Go forth!

Color interaction can transform a design. Be aware, intentional, and ask for second opinions.

We can help!

At T.R. McTaggart, we pride ourselves on making aesthetically-pleasing quality apparel. Our designers are happy to discuss how color interaction plays into your design, palette choice, and ultimately what will make your apparel and promotional items give the right impression and have the highest impact. Contact T.R. McTaggart today to discuss all your design and color interaction projects and questions!

 

 

 

Links:

http://cs.brown.edu/courses/cs092/VA10/HTML

http://albersfoundation.org/teaching/josef-albers/interaction-of-color/publications/

https://designschool.canva.com/blog/color-tips/

https://www.ndsu.edu/pubweb/~rcollins/242photojournalism/colortheory.html

http://www.hgtv.com/design/decorating/color/8-classic-color-combos-pictures

http://www.housebeautiful.com/color-schemes/

http://www.pinterest.com

 

Analog for the Digital World

In a world where everything, including marketing, is becoming increasingly “digital,” marketing your small business or organization in unique ways that don’t involve social media, blogging, or online display can be refreshing. We love technology, but nothing can fully replace the charm of “analog.” So if you are seeking some tips for marketing your business offline, you’re in luck because we’ve put together a list of 25 offline marketing tips that are sure to inform and inspire.

Despite all the advantages technology lends to advertising, most companies still utilize both digital and traditional marketing strategies. After all, there’s nothing saying you have to choose one over the other! Keep your website, but consider implementing some of these offline marketing tips.

25 offline marketing tips include:

1. Business cards
2. Print ads
3. Give your print materials a twist
4. Speak at events
5. Present at a tradeshow
6. Attend conferences
7. Team up
8. Submit entries for awards
9. Establish relationships with printed media
10. Popup spaces
11. Chalk art
12. Make cold calls
13. Celebrate success
14. Celebrate holidays and birthdays
15. Send mail
16. Target discounts
17. Group discounts
18. Donate gift certificates or products
19. Sponsor an event
20. Provide non-financial benefits to the community
21. Free consultations
22. Customer referral cards
23. Offer prizes
24. Update your branding
25. Go for the unconventional

Your Offline Marketing Tip Guide

1. Business cards

Cost effective and easy to make. They are still one of the best ways to get your name and brand out into the community. There’s no reason not to have them!

2. Print ads

Traditional but still highly effective, especially when targeting the Baby Boomer demographic.

3. Give your print materials a twist

Pamphlets and brochures are great, but why not get inventive? Is there a way to make your printed material special? Have fun or make something beautiful so the customer is more likely to hold onto it. Thicker paper stock can help with this.

What if your catalog had a popup? Just don’t get so crazy that it becomes impractical for the consumer to hang onto your materials, and print can prove expensive, so you want to be sure the desired ROI is attainable.

Also, throw in some stickers – these can include your branding. When someone buys from you, add a little something extra. It will give customers a positive view of your company, they’ll likely become repeat customers, and the stickers or branded items will help you advertise.

4. Speak at events

This will establish you as an authority in your industry and help you build connections. If you’re at the beginning of your career and not ready to take that leap, look to attend industry events. You can still network, which can be invaluable. Then offer to speak at events when you feel comfortable.

5. Present at a trade show

It’s a great opportunity to reach new customers and raise awareness of your business. You will be able to see your competition and take note of their business strategies. Plus it’s an opportunity to network with others in your industry. 

6. Attend conferences

Become an authority in your field and network with your peers.

7. Team up

Find another business to collaborate with on a project. You can expose your company to their clients and vice versa. 

8. Submit entries for awards

If you win an award, it creates publicity and it’s something you can tout in your advertising. It’s also nice to be recognized by peers.

9. Establish relationships with printed media

If your business reached a milestone, is involved in a community program, or is doing something related to a current event, reach out to newspaper and magazine editors. Write a compelling press release and call reporters to follow up.

If they choose to write a story about it: Great, free publicity. If not, be cordial and try again when you have another story idea. Also, let reporters know you would be happy to be interviewed to answer questions about your industry should the need arise. Your business might not be the headline, but you could be cited as an expert providing useful information to a related story.

10. Popup spaces

Create a buzz by selling at a popup shop; this creates an urgency in a potential buyer.

11. Chalk art

A creative and fun way to introduce your brand to potential customers. Just make sure you ask the city’s permission. 

12. Make cold calls

It’s not the most comfortable thing to do, but by making calls to potential clients they might … well, become actual clients! Or, you might not gain a customer right away, but if you’re pleasant, show you’ve researched their company, and are considerate of their time, you could be the first company that comes to mind when they need your services.

13. Celebrate success

If your business is doing well, celebrate it! Your employees will appreciate it and it’s an opportunity to notify the press.

14. Celebrate the holidays and birthdays

Everyone loves a holiday card or a discount on their special day. Another option is to donate to charity on behalf of your clients.

15. Send mail

That’s right, not e-mail. Email is great, but many people respond better to snail mail. Physical mail feels more personalized to the customer.

16. Target discounts for a specific demographic

This makes the potential customer feel special and lucky to get the discount. It also communicates that your company wants that demographic as customers. If you know you’re having a difficult time reaching certain demographics, this is a great way to pull them in.

Maybe you’re a venue that sponsors opera events and want to get more young people to attend. If you offer a discount to students it could signal to them that this is a place where they would fit in. Even if it’s not a huge discount, students and seniors appreciate discounts.

17. Group discounts bring people in

If you offer discounts to larger groups it can get people to recruit their friends to become customers too. Whether it’s pitching in to buy peanut butter in bulk at the local co-op or going on a group tour at a museum, group discounts can encourage word-of-mouth advertising.

18. Donate gift certificates or products

It builds good will in the community, raises your visibility, and people will sample your products and might even tell their friends about you.

19. Sponsor an event

Get involved in the community by sponsoring an event, such as a local race for charity. Partner with a nonprofit. You’ll have an audience to distribute branded merchandise to, your name will be promoted, you’ll create a positive image in the community, and you’ll do some good along the way!

20. Provide non-financial benefits to the community

For example, offer nonprofits and organizations office space for their meetings. They’ll tell people where they meet, giving a positive impression of your business.

21. Free consultations

The potential customer may figure they have nothing to lose and become your regular customer.

22. Customer referral cards

If a customer brings in a friend they each get a discount – and you get a new customer.

23. Offer prizes

Organize a drawing where customers and potential customers provide you with their name and email in order to enter. Offer smaller prizes in addition to a big prize. More people will enter because their chances of winning will go up.

Plus there will be more people with branded merchandise and more people providing word-of-mouth advertising when they share what they won from you. Just make sure you don’t bombard people with emails once you get their addresses. Inform but don’t annoy.

24. Update your branding

This doesn’t mean changing your logo necessarily. However, it’s a good idea to periodically re-evaluate how you present your business and package your goods and services. Ask yourself if your presentation is sending the right message. It’s hard to sell your products or services as state of the art if your branding looks outdated.

25. Go for the unconventional

Don’t be afraid to think beyond TV and print media. What could you do to capture the public’s imagination? If you are creative, guerrilla marketing can differentiate you from the competition, connect you with potential customers, and leave a good impression.

Come up with projects that are fun and uplifting – chalk art is one example, or a flash mob that introduces your brand. Don’t do anything illegal. The last thing you want is to get arrested. Bottom line: Make it non-traditional, unexpected, and memorable.

Bridge the Analog to the Digital

• Use whichever offline marketing tips work for you. Don’t abandon your online marketing strategy, but augment it with some of these ideas. When marketing your small business the bottom line is to get creative and pursue what you think will connect with customers.
• Ask yourself: Which offline marketing tips could best benefit your business? What would your customers be attracted to?

Take Action

Are you ready to put these tips for marketing your business offline into action?

Promotional items and custom apparel are a great way to connect with customers, promote your brand, and boost business because customized items increase brand awareness and build customer loyalty.

Our staff at T.R. McTaggart is ready to help you find the perfect promotional items and custom apparel for any marketing initiative that you have in mind.

Contact T.R. McTaggart Today

Want to promote a contest and need custom T-shirts and tote bags? Presenting at a tradeshow and need branded pens? Looking for a special gift for loyal clients? T.R. McTaggart has you covered with high-quality products to help promote your business and increase brand awareness.

Our staff would be happy to discuss which offline marketing tips would best suit your business strategy. T.R. McTaggart has decades of experience and will work with you to create custom products sure to make a positive impression. Call us today at (800) 433-0983 or Contact Us to tell us about your needs.

We look forward to working with you!

 

 

 

Links:

https://trmctaggart.com/products/promotional-items/

https://trmctaggart.com/products/custom/

https://trmctaggart.com/products/corporate/

https://www.biznessapps.com/blog/10-offline-marketing-strategies-that-still-work-today/

http://small-bizsense.com/twelve-budget-friendly-offline-marketing-activities-to-implement-in-your-small-business/

http://www.creativeguerrillamarketing.com/guerrilla-marketing/21-kick-ass-offline-marketing-ideas/

https://www.entrepreneur.com/article/206202