- Roscommon Business Expo
May 16, 2018
3 – 6 pm at the CRAF Center in Roscommon
Schedule your appointment now!
Email: Irene Jantz – firstname.lastname@example.org
Planning for a wedding can be hectic and stressful. To help relieve that stress, T.R. McTaggart can help make choosing and purchasing party favors your guests will love one less thing to worry about. Selecting wedding favors guests will cherish comes down to personalization. Second to personalization, those personalized wedding favors that are utilitarian will take the cake!
Many guests have travelled a long way to make it to the wedding. Personalization extends the day and evening by giving them something they can take home and remember the event by. Personalized wedding favors are the way to go!
We chose these 20 personalized wedding favors because they met a couple of important criteria. First, personalization is key. Second, it’s also great if the gift is something people can use … If your wedding favor is both, you’ve got a winner!
20 wedding favors guests will cherish:
1. Lip balm
2. Water bottles
4. Portable stadium blankets
5. Flip flops
7. Tote bags
8. Luggage tags
9. Instagram coasters
10. Bottle openers
11. Beverage insulators
12. Shot glasses
14. Candy-filled mugs
15. Plant in a cup
17. Mug cake
18. Kristin and Company candles
19. Key chains
20. Regional souvenirs
Why are these personalized wedding favors perfect for your wedding?
Personalized wedding favors tip: We looked for things that are practical and can be used long after the wedding.
1. Lip balm
In their colorful balls they almost look like candy, but inside it’s practical lip balm. Who knew putting on lip balm could be this fun? Also consider types with sunscreen depending on the climate.
Keep your guests hydrated! Water bottles are something everyone should use. Whether it’s plastic or vacuum-sealed metal, water bottles come in handy!
Having a destination wedding in Hawaii? Going to Malibu to get hitched? No matter where you are, if it’s summer, shades are an item that will make your guests comfortable and it’s something they can use throughout the season. Find shades to match your wedding colors!
Keeps your guests warm at outdoor events and doubles as a useful souvenir. Add the last name of the couple and the date in an elegant font to personalize.
5. Flip flops
Find your wedding colors! Then have the couple’s names and/or wedding date printed on the side straps. Perhaps the last names of the couple: one on either side. First names work too!
A practical item that almost everyone needs and almost everyone loses somewhere. Just hope you don’t have to use them that day! Get the folding kind so people can conveniently stow them in their suitcases.
7. Tote bags
Emblazon with the couple’s name, place, and wedding date. Other bag options include drawstring bags, drawstring backpacks, or grocery tote bags. Fanny packs are also back in style this year!
Personalized wedding favors tip: We looked for things that would make your guests feel special.
8. Luggage tags
Luggage tags are great for destination weddings. Add a digital image to personalize it. Consider an Instagram photo. When all of your guests get to the same hotel with matching tags, it builds a camaraderie among friends and relatives who don’t know each other. This is especially nice if not everyone on both sides of the family has met.
You’ve taken hundreds of beautiful shots of sunsets. Don’t just look at them for two seconds never to appreciate them again! Instead, make them into a coaster. If you’re the couple, take some fun but sweet shots of yourselves. Or, if you’re having the wedding in your city, take shots of touristy things so that out-of-town company have something to take home as a souvenir of both the wedding and the city. It will remind them of their fabulous time in your town and link it to the moment in time when you said your vows.
Personalized wedding favors tip: Everyone eats and drinks!
10. Bottle openers
Bottle openers are utilitarian. Unless wine and beer go completely twist off, people will need these. Cheers!
Great to use at the wedding – and ever after.
12. Shot glasses
Shot glasses are the ultimate souvenir. Your friends who collect them will thank you. Your guests may raise a glass at your reception, but who are you to stop them if they want to continue to celebrate your union? Find your wedding colors and write the couples’ last names and wedding date.
Everyone uses mugs. While they’re drinking their morning coffee they can remember the special day. Make one with you and your spouse’s names on them. Perhaps you could even feature a picture of you and your future spouse drinking coffee on the side?
15. Plant in a cup
Plants represent growth and new life. It’s the perfect metaphor for a wedding. Consider a potted plant, vegetable, or herb. Succulents also make for great desk decorations. Your guests will thank you! <http://www.promoplace.com/trmctaggart/p/TVLDC-GXBNO/bamboo-blossom-kit>
Take a ceramic cup, fill with mixed nuts, and wrap with cellophane and tie a bow with jute twine. Nuts are always a hit and the mug can be used later for beverages, pencils, or a re-fill of nuts!
Personalized wedding favors tip: Fun and practical win the race for some of the best party favors.
17. Mug cake
Make a cake in ceramic mugs using the microwave. It doubles as a container for cake and then it can be used for your guests’ coffee for years to come! Or, of course, they can always make more cake in the mug too! Make sure the mug you select is microwave safe.
Choose an earthy aroma or a scent correlated with the season you’re celebrating. Customize with a label including the couple, place, and date. Try something exotic like lemongrass sage!
19. Key chains
Label the key chain with the couple’s name and snappy saying. For example, a millennial pink keychain with “Sunny with a chance of rosé” on Martha Stewart’s wedding ideas website is classy and funny at the same time. What can you come up with? Also consider key chains with flashlights or that double as bottle openers. Then they’re personalized and serve two functions! Extra points!
Personalized wedding favors tip: A little thought goes a long way.
20. Regional souvenirs
Everyone wants to bring a souvenir home. Why not make it extra special? Make it specific to the city of the ceremony.
Seemingly mundane or generic items can be made elegant and special if you add an extra touch. For example, add a fern leaf and ‘thank you’ tag to an item to make it distinct.
How to make your wedding memorable for you and your guests
Personalized wedding favors allow guests to bring the fun home and serve as everyday reminders of cherished memories.
In sum, great wedding party favors:
1. Make it personal
2. Make it utilitarian
3. Get extra points if it’s useful at the wedding and at home!
Need assistance selecting wedding favors that your guests will cherish? We’re here to guide you every step of the way. From design through production, we’ve got your personalized wedding favors covered. We know how important the big day is and our friendly, professional staff is here to make your day that much more special!
T.R. McTaggart has years of expertise in providing high-quality and affordable party favors, including personalized wedding favors. We’ll help make sure your wedding’s party favors are party favors your guests are sure to love! Contact Us today to order your wedding favors.
Events such as bridal parties, family reunions, class reunions, team events, and fundraisers are made more festive when there’s custom apparel, such as a T-shirt to remember the event. Custom apparel for summer events gives friends, family, and coworkers something to remember the summer by. Outfit your summer event to make the season extra special!
Are you hosting or attending any of the following events this summer?
Having a bridal party? Create apparel to celebrate and commemorate the event! Your friends will likely spend a lot of money buying you gifts for the bridal party, not to mention the wedding. In addition to ‘Thank You’ cards, a thoughtful party favor goes a long way in saying, “Thank you for helping me celebrate!” and showing your appreciation for friends and family alike.
Family-themed T-shirts, sweatshirts, or tote bags are a great way to remember your family reunion – until next time! Family reunions celebrate the history you share, and commemorating your heritage is the perfect way to keep that warm, fuzzy feeling after the reunion weekend comes to a close.
By now, your T-shirts commemorating your high school basketball or track team days have long bit the dust. T-shirts commemorating class reunions are a great way to bring everyone from your class together after it’s been “too many years.” We all take pride in our old stomping ground and the place that shaped who we are today. Take a piece of your school days home with you to remind yourself where you came from.
Sports are all about teamwork. Learning how to be a part of a group is an integral skill in order to be successful, whether it’s in football, soccer, basketball, or track. Wearing identical T-shirts or jerseys creates a sense of camaraderie to the group. This unity brings the team together to best accomplish the games ahead!
Going on a marching band trip? Matching apparel can make a group more cohesive. T-shirts also distinguish students so they don’t get lost from the group (or you don’t leave them behind!). T-shirts are also a good souvenir to remember fun trips on the road, at rest stops, and, of course, concert halls.
If talented individuals don’t get along, it’s hard to be productive. Corporate team events are great ice breakers and a good way to form bonds between colleagues. Commemorative apparel accomplishes multiple aims: It brings the group together and it also makes the employees feel valued by their employer.
Volunteers love a “thank you” and so do donors. The thought that you’ve put into your “thank you” by taking the time (though we promise not too much time!) to get commemorative shirts made speaks volumes of your appreciation. Apparel is also a great way to advertise your group to raise awareness and get people to inquire about how they can take action on your group’s behalf too!
In our youth-centered culture, it’s nice for grandmas, grandpas, and parents to know they are truly valued by family and birthday girl or boy (lady or gentleman, if you will) is a person to be celebrated. Every time a friend or family member wears the commemorative shirt, the person shows their affection without having to say a word.
You only graduate once! Commemorate your graduation party with apparel that celebrates the accomplishment and the party in the graduate’s honor.
It’s an accomplishment to be recognized. Make a fun T-shirt, celebrate, and get ready for the next chapter in life!
Big groups are hard to keep together. Ask any teacher. It’s even more complicated when there are little ones in attendance. Matching T-shirts – especially in bright colors – can help group leaders locate members and help members identify others in the group if they get behind. This proves especially helpful in big, chaotic crowds!
Whatever your summer brings, outfit your summer event to add to the team dynamic. Let’s face it, everything is more fun with a festive T-shirt! And, T.R. McTaggart has you covered (figuratively and literally!) when it comes to apparel.
Whether you have your team logo down to the Pantone colors or you love the sentiment of having shirts, but have no idea where to started, T.R. McTaggart can help outfit your summer event. Send us your computer file or work with our friendly, professional designers to get the artwork perfect for the occasion!
At T.R. McTaggart, we offer a variety of apparel decorating techniques to achieve the look you seek, including:
Whether your group could fill up a closet or a stadium, we offer a custom Online Shop for group members to easily purchase merchandise for events. That way, if you have a little league team of 8-year-olds, you don’t have to worry about taking orders and handling money. No matter what the situation, this convenience is something we offer at no charge – and it’s easy to set up! This way you can outfit your summer event without the hassle of collecting T-shirt sizes and money.
Whether you’re hosting an event with three people or 3,000, T.R. McTaggart is here to help outfit everyone in your group.
Ready to plan your summer event and jazz up the festivities with commemorative apparel? We’re here to help outfit all of your summer events!
Give us a call at (800) 433-0983 or Contact Us and we will work with you to help make your summer event special.
Spring is just around the corner and, with it, comes spring cleaning. While this can seem boring and time consuming, it can also be cleansing and freeing. While many people pick rooms to focus on until the whole house is clean, one space in our homes that we often overlook (or stuff things in to “hide our shame” when cleaning) is our closets. That’s why at T.R. McTaggart we’ve put together some tips that will show you how to spring clean your closet as well as how to tackle the rest of the house.
The first thing you need are boxes. Next, take a marker and label them ‘Keep,’ ‘Maybe,’ ‘Donate,’ ‘Sell,’ ‘Swap,’ ‘Upcycle,’ ‘Repair,’ and ‘Toss’:
Try to be decisive, but if you want to sleep on it make a box for that to avoid regret.
If you don’t care about recouping cash, want a tax deduction, don’t want to take the time to sell, or want to do some good in the world, donate to a charity.
Sell at a local re-sale shop or online. Online marketplaces include eBay, Bib + Tuck, Poshmark, LetGo, and Threadflip.
Like they say, one man’s trash is another’s treasure! Host a party and invite friends to bring a garment they’d like to swap. Have dinner and wine and make a night of it. One option is to take off the labels so that it’s not about designer labels; it’s about trying on a new outfit for awhile.
If you have old T-shirts or just too many T-shirts, consider cutting them up and using them as rags. This will help you with the next stages of spring cleaning! Another option is to cut out the designs and make a quilt if the items are sentimental.
However, if it’s the case of a broken zipper or a missing button, fix it and then decide based on its repaired state.
If you personally do not want the item and don’t feel it is even donation-worthy because, perhaps, there are tears or stains, toss it.
Let’s face it. You have a lot of clothes and accessories, many of which you don’t even wear or use. Many people in the U.S. have a lot of clothes, yet we tend to only wear a small portion of them regularly.
That’s why spring is the time to purge!
This can be exciting, overwhelming, and stressful, but it’s oh so necessary! Think of it as a cleanse, but without the juice. Though, heck, if you want to drink a healthy refreshing juice while you work, by all means go for it!
Once you have your boxes set up in a row, take everything out of your closet and drawers. Though it will likely be a mess, with everything out in the open you will see just how many clothing items you actually have. Many people are afraid that if they get rid of clothes they’ll end up with nothing to wear. But, if you’re like most people, this will be far from the case!
Now is the time to ask yourself, “Will I honestly ever wear this again?”
Don’t think of this as losing a bunch of clothes. Think of it as freeing up space to bring new clothes into your life that more accurately reflect who you are today and how you want to present yourself.
Also remember that they’re just clothes. Donating them can also help with this mindset since you know your items will be going to someone who needs it and can make good use out of it.
It can be challenging to decide which box to put your clothing in. We live in our clothes and often become attached to particular apparel items. Some clothing brings up fond memories or reminds us of another time in our lives – or our children’s lives. However, we have a few tips to help you be more decisive when sorting.
While we recommend slim hangers and canvas shoe compartments, organization will only get you so far.
Set aside a full day to dedicate to spring cleaning your closet. Consider asking a roommate or friend who tells you the truth for a second opinion when sorting through your pile.
As you debate what makes the cut, ask yourself some questions. The following questions:
If any of your answers are “no,” it goes.
Part of spring cleaning is switching out your clothing by moving winter clothing into storage to make room for spring styles. But take great care with your clothing when doing so.
Launder items first and then store them in a protective enclosure, such as a cedar chest or canvas boxes that allow the clothing to breathe. Evening gowns should be hung on padded hangers with cotton canvas or muslin covers.
To store bulky items, hang them, store them in plastic bins, or on high shelves.
It’s an art to properly spring clean your closet, and so is spring cleaning the rest of your house!
Don’t know where to begin? Since spring cleaning can be overwhelming, our list breaks things down into small manageable tasks so that you can feel accomplished each day as you work toward your goal.
It’s amazing how much you will be able to accomplish in a week or so if you do just a few of these items each day. Your closet will thank you!
Bring your used clothing here and help someone in need! We love a win-win solution!
This truism couldn’t be more accurate than when it comes to spring cleaning. At T.R. McTaggart, we wish you the best of luck in your spring cleaning this year! May your life be full of beautiful, well-kept, age-appropriate apparel – now and every year! Now that you know how to spring clean your closet, let the spring cleaning start now!
‘Tis the season. Baseball season that is! The snow is melting intwo Spring and soon our parks will be filled with sound of the crack of the bat and the ball smacking leather. To field a winning team, look no further than baseball team apparel from T.R. McTaggart! We have all of the baseball season must-haves to get ready for a winning season.
A must-have item for any team! Our hats will keep keep the glare of the sun out of your eyes and proudly display your team’s logo for all to see. Our six-paneled hats are made of polyester, cotton, and spandex to give you the perfect blend of what natural materials and synthetics have to offer. We also have 100% cotton hats to offer maximum breathability.
The heart of the uniform! Jerseys identify your team right away and provide a sense of team unity. At T.R. McTaggart we have a myriad of color choices so we can find the exact shades to display your team colors and logo.
At T.R. McTaggart we also consider materials. We offer blends that combine the best that each material has to offer, such as the popular 50/50 blend of cotton/polyester. Our 100% polyester jerseys wick away sweat before it causes you discomfort. The double-hemmed sleeves and bottom ensure your garment doesn’t come apart in the wash.
While skill is mandatory, having the proper pants will go miles (literally) toward improving your game. Our fabrics have the perfect stretch and breathability to make for ideal playing conditions.
With pants made of 100% polyester double knit, you’ll be comfortable and able to move to make that great catch or hit the game winning home run!
Pants with an elastic waistband and cuffs give you the perfect fit – for you and every player on the team. Knee-length and regular-length pants allow you to pick something perfect for your team’s style.
A double-needle hemmed bottom ensures that getting grass stains out in the wash won’t mean your apparel is fated to ware out anytime soon.
Warm up is an important part of a team’s exercise routine to get ready to play ball while minimizing injury risk. Matching jackets are also a classic way to feel camaraderie with your teammates.
Nylon and polyester make our jackets water resistant. Plus, everyone loves pockets.
Additionally, being machine washable makes it convenient to keep your team colors bright and vibrant.
Socks are meant to be fun. Socks with your team’s logo give your players something to wear while they’re not standing (or running) in the diamond but can still feel team pride off the field.
Made of polyester, cotton, acrylic, and elastic, our knee-length socks with stripes to whatever motif your team desires!
Available with a knit-in heel and toe, our socks will keep you comfortable so you can concentrate on the game.
We offer big and tall sizes because people come in all shapes and sizes! Youth sizes are also available.
While being dressed properly for the field is your main concern, beyond our baseball season must-haves you can also have fun with gifts and souvenirs sporting your team logo, including:
A great gift and utilitarian, mugs with your team’s design will make you smile every time you enjoy a cup of Joe.
Or, get a group shot of the team and get mugs for everyone at the end of the season. With most pictures only seen in a digital format, it’s refreshing to share memories in a different way. Make it a tradition by including the year on the mug.
Keychains are a nice keepsake to remember youth sports. They’re also the perfect size and medium for displaying your logo. Their cost also makes them a good choice for gifts to family, friends, and fans!
While ideally you always want to catch a frisbee, a stray throw – if it doesn’t hit anyone – could advertise your team in a favorable light. People will see your logo before they toss it back. Just don’t throw it at people on purpose! Also, Frisbees are great for throwing in the stands as gift items to your adoring fans.
Something you are always going to need, why not add a logo and give it to your team or use as a promotional?
We also offer tumblers, flags, umbrellas, tote bags, T-shirts, hoodies, and regular jackets.
At T.R. McTaggart, we treat even the smallest job with the greatest care. Whether you’re an established team or just getting started, we look forward to working with you.
From conception to final stitch, our experienced in-house graphic artists and technicians can create custom baseball team apparel of all styles or you can submit your own designs. We can do just about anything to meet your team’s needs (well, clothing-wise!).
Whether your vision calls for screen printing, embroidery, dye sublimation, or laser etching, we are here to make your apparel look “just right” down to the finishing touches.
You chase homeruns on the field; we run after “homeruns” in our design and execution quality in the studio.
To achieve the perfect design for our clients, we offer:
Screen printing is probably the most beloved apparel-decorating process. Screen print your sports team’s logo on your jerseys, hats, and t-shirts to show off your team spirit!
Have your team’s logo embroidered on your warm up jackets and hats to make them extra special. This time-honored technique is durable and the direction and pattern of the stitching adds depth to your branding.
An excellent choice when you want a lot of colors and all-over printing for your design. This option is also economical when you want to do a small run of apparel.
The start-up of America’s favorite pastime is something we look forward to every year. Make sure you’re ready by putting together the basics, splurging on a few items for fans, and customizing your apparel and items to make it unique to you and your team.
At T.R. McTaggart, we’re ready for baseball season! We provide high-quality baseball team apparel and promotional items at great prices (It’s practically a “steal”!). Is your team ready to get suited up for the season?
When it comes to fashion, don’t strike out! Call us at (800) 433-0983 or Contact Us for all your baseball team apparel and baseball season must-haves. We look forward to working with you and we wish you the best on the field this season!
Sometimes a basic screen printed apparel item can’t provide the unique design options you need to stand out in a crowd. T.R. McTaggart provides all-over print on a variety of apparel items using the dye sublimation process that delivers for your dynamic designs.
Sublimation dyes were discovered in the 1930’s in Europe. If you don’t remember from science class, sublimation means going from a solid state to gas without going through the liquid stage. (Dry ice is a good example.) Today we know that the dye briefly goes through the liquid state, but the name still sticks.
Despite the process being around for almost a century, dye sublimation has really gained in popularity over the past decade or so. Now you see it everywhere, from scarves to all-over print tees.
The dye sublimation process now challenges screen printing for short production runs and imagery requiring multiple colors and photographic detail.
In screen printing, typically, individual dots can be visible to the eye. This works well for graphics, but makes the dye sublimation process a great choice for photorealistic imagery.
Graphics or images are digitally printed on transfer paper as a mirror image of what will be the finished product. A dye-sublimation printer has a roll of transparent film embedded with CMYK (cyan, magenta, yellow, and black) dyes. The print head heats up the solid dyes so they can turn to gas and permeate the substrate before returning back to a solid state.
Screen printing (a.k.a. silk screening, serigraphy, or serigraph printing) is an old favorite as far as printing processes go. Dye sublimation is new on the scene and has been increasing in popularity due to its ability to transfer dynamic designs to a variety of apparel items.
Screen printing involves using a fill blade or squeegee to push ink through holes in a fine mesh screen onto a substrate (i.e. a T-shirt). The screen is covered with a temporary emulsion that blocks ink from moving through the mesh in specific areas, acting as a stencil.
While the dye sublimation process has its perks, it also has its limitations. Sublimation dye is good for “oil-loving” fabrics. This includes polyester. Cotton is “water-loving,” and therefore wouldn’t hold the dye. So for an item such as a t-shirt, a poly-blend fabric is needed to capture the design on the material.
Other drawbacks to dye sublimation include:
Despite this, dye sublimation is an ideal choice for a myriad of projects!
Screen printing is a great choice for high-volume orders because, after the initial set up, the process is cost effective. Small orders, however, can be impractical. After all, you don’t fly to Paris just for lunch! The dye sublimation process doesn’t have this drawback.
Screen printing and dye sublimation can both produce photorealistic images. Dye sublimation uses CMYO (cyan, magenta, yellow, and a clear overcoat) ink. Screen printing uses the four-color process, using a grid of tiny dots.
Both screen printing and dye sublimation can result in garments retaining their softness. Dye sublimation forces ink to permeate the substrate material, adding negligible weight. The result is a comfortable garment with no stiffness from ink added. Screen printing can use water-based, or discharge ink, to permeate fabric as well. Plastisol screen printing ink, however, piles up on the fabric, creating a heaviness to the fabric.
Both screen printing and dye sublimation can produce lasting imagery. However, this isn’t true for all screen printing projects. Screen printing can crack over time if there are a lot of layers on the fabric. Dye sublimation saturates the fabric with ink, so the ink becomes part of the fabric rather than sitting on top of it. This prevents the build-up of ink that can crack over time.
Dye sublimation lets you create designs that wouldn’t have translated well to production in the past. With dye sublimation you are granted:
While screen printing is often used for T-shirts and apparel, dye sublimation is an excellent choice when working with materials such as nylon, plastic, and polyester. These synthetic materials contain polymers that bond with ink when heated.
New polymer-treated materials prepared specifically for dye-sublimation applications include aluminum, brass, glass, fiberglass, acrylic, plastic, and hardboard sheet materials.
T.R. McTaggart offers dye sublimation on items including:
One of the best things about dye sublimation is its impeccable job executing all-over print tees.
All-over print tees might seem intimidating to add to your wardrobe at first, but the possibilities are a lot of fun! All-over print tees are surprisingly versatile and jazz up even the most ordinary outfit.
Teen Vogue suggests pairing printings with subtle accessories so they eye is drawn to the print, the star of the outfit. Harper’s Bazaar declares ‘60s florals as a trend to follow in 2018. Other fashion magazines say all-over-print florals drawing from any decade are fab.
We say all-over print tees can all be fabulous if they’re designed well, whether working with floral patterns or any other motif.
Consider transforming your logo into a pattern fit for an all-over print tee. Design it yourself or have T.R. McTaggart’s in-house design team help you craft the perfect size and spacing to turn your logo into a pattern that functions as a design element and promotes your business, nonprofit, or sports team at the same time!
Since dye sublimation doesn’t have an extensive set-up, individualizing apparel is another option to play with.
For a basketball team, why not make an all-over print tee with basketballs interspersed with each player’s last name repeated over and over? Or use each player’s name on the team for a fashionable take on traditional signatures? Or space basketballs and your team’s logo far enough apart to leave room for players to sign their names by hand.
There are a lot of possibilities!
T.R. McTaggart provides all over printing to deliver you endless design options. Our staff can work with your designs or our design department can create unique designs for your business or nonprofit.
T.R. McTaggart employs the highest quality printing techniques and quality assurance process to ensure that your designs stand out.
T.R. McTaggart’s expertise in providing high-quality apparel at a great price is apparent in the products we create for our clients. Give us a call at (800) 433-0983 or Contact Us for all of your all-over print and dye sublimation design needs!
What do Beyoncé and Hillary Clinton have in common? W Magazine recently points out that both women embrace deep purple fashions. Perhaps the end of 2017 was foreshadowing the 2018 color trends. The top colors for 2018 build on this bold violet to make for a refreshing Spring 2018.
2018 color trends serve a practical purpose. If you have colors that are out of date (and not in a cool retro way), automatically your potential customers transfer this onto the product. For example, if you’re a tech company, customers might subconsciously think you are embracing old technology and not headed toward the future.
Pantone’s color of the year, however, is all about embracing the future.
One way to ensure trendiness is to refer to the 2018 color trends. (OK, if you have a bad design, color alone is not going to cut it. But color can go a long way!)
So, how do the annual fashion-forward colors get selected? The colors of the year have a lot to do with the attitude of the culture at that point in time. In this way, 2018 color trends serve as a cultural indicator, not merely a design aesthetic.
Last year’s color of the year was Greenery. While 2017 was about getting in touch with the earth and nature, 2018 is about harnessing possibilities and looking toward the future.
Pantone Color Institute executive director Leatrice Eiseman says, generally, neutrals are ‘in’ and iridescent colors always will be. For this year, intense saturated colors have replaced pastels as the go-to colors for fashion in 2018.
PANTONE 18-3838 Ultra Violet is the PANTONE® Color of the Year for 2018!
“Inventive and imaginative, Ultra Violet lights the way to what is yet to come,” says Pantone.
“Violet communicates originality, ingenuity, and visionary thinking that points us toward the future,” says Eiseman.
Ultra Violet is associated with:
Though purple points to the future, the color has a long history. Centuries ago, purple dye was made from the mucus of sea snails in the Phoenician city of Tyre. Due to expense of dying fabric purple, for centuries purple has also been associated with royalty, power, and wealth.
In 1856, while he was trying to create a synthetic cure for malaria, William Henry Perkin discovered a way to make purple synthetically. Thank you, Perkin, for bringing violet to the masses – so we can all enjoy wearing it in 2018!
Ready to start dreaming about apparel possibilities for 2018?
Announcing 12 complex, saturated colors and 4 neutral classics for fashion in 2018!
The Pantone Color Institute creates the PANTONE Fashion Color Trend Report London Fashion Week Spring 2018. The colors are nuanced yet easy to mix with other colors. Consumers today want to experiment and have fun. They aren’t concerned about colors fitting in to a certain gender or season. The 12 vibrant colors and 4 beloved classics hold many possibilities for fashion in 2018.
The 2018 color trends invite creativity. The colors can be easily layered and contrasting hues can add some punch from the runway to the work uniform.
Eiseman told the New York Times that Ultra Violet “takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.”
Classic color is the foundation that stays the same from season to season. Easily paired with anything, these colors enhance the colors of the season.
Pantone describes these mainstay shades as conveying “energy, sophistication and serenity.” Pantone says while some of this year’s colors are multi-dimensional and grounded hues, others are vibrant, uplifting shades.
Cherry Tomato is an orangey red that is punchy and exudes energy. It stands out in a crowd – and in a textile print! Get ready to make a statement!
Palace Blue reads like an invigorated royal blue; a powerful, intense color both in hue and emotion.
A sophisticated color, Ash Rose looks like the perfect blush and eye shadow for the daring personality. This muted pink could serve as an unexpected neutral.
Nile Green is a light green that you can’t quite place, which keeps it interesting. It references nature. An optimistic color, it unabashedly invites Spring to come.
A fun color meant for the bold personality, Meadowlark makes a statement. Confident and daring, Meadowlark could be the focus of the fashion or, more likely, a highlight that reminds you life doesn’t always have to be serious.
Blooming Dahlia offers another sophisticated swatch that harkens to nature, bringing influence from the outdoors to be celebrated.
A bold statement, Ultra Violet is as intense as it is beautiful. How could you not have a good 2018 wearing it?
Brown with a red undertone, Spiced Apple adds another intense choice to the Spring 2018 palette. A shade with a classic quality about it, Spiced Apple is unexpected.
Pink Lavender is the adult, sophisticated version of pretty in pink. The color has the possibility to play off other colors in smart ways.
A dark ivory, Mauve adds a serene resting place for the eye. It’s the perfect cotton canvas to support the bold colors of the season.
A romantic color, perfect to create a heart-shaped Valentine, Rapture Rose is sure to lift the mood.
Lime punch is a screaming shade, ready to take on the year. It’s a color that will influence all other colors in the same design. Not for the faint of heart!
2018 color trends that draw from wardrobe basics.
Sailor Blue is a sophisticated navy that serves as a neutral and reads professional. It also happens to look like a midnight sky.
A mid-tone dove gray, Harbor Mist is a beautiful classic neutral ready to complement whatever’s next to it or it can stand on its own.
Raising the temperature this season, Warm Sand is a neutral shade with an earthy vibe.
Coconut Milk is chock full of possibilities. A cold neutral, Coconut Milk holds a graceful simplicity.
Pantone LLC, an authority on color, was founded in 1963 when Lawrence Herbert created an innovative system for matching and communicating specific shades of color.
The Pantone Color Institute is the division of Pantone that predicts color trends and advises companies on color.
T.R. McTaggart provides the latest fashions featuring the 2018 color trends, including deep purple.
T.R. McTaggart provides its expertise to provide custom apparel and promotional items for clients of all sizes, including resort and gift shops, local sports teams, non-profit organizations, and businesses. Inspired by the 2018 color trends? Ready to explore your future in 2018? Give us a call at (800) 433-0983 or Contact Us to see how you can incorporate the top colors for 2018 into your next design!
You want to have a successful trade show or business expo. After all, countless articles stress the importance of maximizing tradeshow and business expo opportunities. A big part of having a successful trade show includes turning good impressions into sales. Of course you want to make a great impression at the trade show, but you also want that impression to be lasting! So, what is the key to trade show success? How can you make potential clients not only like what they see at your booth, but also remember your product or brand following the event?
Don’t worry! We’ve put together some tips to set your business up for lasting success.
First, why are trade shows so important in the first place? Reasons include brand exposure, lead capture, supply line relationships, networking, promoting your company, and gathering business leads.
Brand exposure – The more people are exposed to your brand, the more apt they are to remember it.
Lead capture – The process of providing information about your products and services with potential customers to effectively lead to sales.
Supply line relationships – Building a close relationship with your suppliers is more important than you might think. Bullying companies into low prices doesn’t accomplish this. A close relationship tends to increase product quality.
Networking – Even if it pulls you out of your comfort zone, strike up a conversation with those around you. Ask them about their business. A successful business – and trade show success – is all about genuine relationships.
Promoting your company – Trade show success involves getting the word out – about you!
Gathering business leads – Try to find fun ways to encourage visitors to your booth to leave their business cards.
Growing your customer base – With trade shows, you can see a lot of potential clients in a short amount of time. It’s kind of like speed dating for businesses! These prospective clients are also a more targeted demographic because they elected to attend the trade show, making potential leads or sales more likely.
They say showing up is half the battle. However, that still leaves the other 50% you have to undertake to be successful! A booth at an expo is great, but you need to put in the work to maximize the opportunity.
When planning your business expo, always ask yourself how it will serve your overall business goals.
Assessing trade show success depends on your goals. What “trade show success” means to your business should be determined beforehand because it will lead you to make the best decisions in order to achieve those goals.
Devise a budget. Consider which products you want to promote, how much you want to spend, and what type of advertising is likely to be most effective.
It’s easy to overlook hidden costs, so separate trade show expenses into four exhibition categories: renting the space, designing the exhibit, promoting your products, and travel expenses for employees and exhibition transport.
A typical trade show budget
In 2013, industries typically spent:
Design something that draws people in and showcases your products. Simple enough!
Trade show success depends on a clear message. You might be excited about your new line of products coming out, but be selective. Consumers can only absorb so much. With too much stimuli they get overwhelmed. You also don’t want things to look cluttered. Everything representing your brand should look clean and professional.
Brainstorm a theme that is visually memorable and works across mediums.
First impressions are important, but lasting impressions are also paramount.
Guerrilla marketing can be a surprise event or activity or something of your own invention. Use humor. Grab attention. Be creative. Make it memorable!
Make it interactive. Experiences are memorable.
Photo contests give you exposure and get clients and potential clients to engage rather than passively participate. Encourage visits to your booth to upload contest entries to social media. Create a memorable #hashtag to promote the event.
Games to win promotional items such as branded apparel, pens, mugs, key chains, and hats are always a big hit. Games also encourage people to be engaged.
The best activities have contestants as active rather than passive participants. Ask yourself how they can engage with your product or service. Games might include:
So, you’ve picked out a game, now you need prizes! Also consider a theme for your promotional items; the quirkier the better as long as it’s professional and reflects your brand. Imagination and giveaways draw in visitors.
Put most of your resources into promotional items that are useful. Mugs, pencils, and pens are items most people keep and – even better – use.
Don’t just give away items to give them away and always feature items that reflect your brand. If you’re at a food expo and you’re a monk representing your monastery’s homemade jam shop, logoed beer cozies probably wouldn’t make sense (although they would be memorable!). Of course, if your monastery still brews beer, maybe it would be appropriate. You know your business, your consumers, and your brand.
A lot of trade show success hinges on knowing your customers, their tastes, and what they respond to.
All items are fully customizable by T.R. McTaggart to make your business look great!
Advertise via Facebook, Twitter, and LinkedIn to inform attendees of what’s happening at your booth. Get the word out!
It’s easier to make a pitch to someone who already trusts you and knows your company delivers on-time quality products and services!
It takes one-fifth of a second for a potential client to form an opinion of a display and 94% of that opinion is design related. So make sure your booth is professional and eye catching!
You want to send your employees who are good at customer service. People frowning at a booth not making eye contact isn’t going to cut it. People on their cell phones looking busy won’t seem inviting.
Make sure your company’s promotional items are well designed, attractively displayed, and handed out.
Swag and prizes promote your brand after the event. And, yes, they make the day – and your business – memorable!
Greet people, offer coffee and tea, offer comfortable seating, and yummy snacks. Generosity begets generosity.
Show interest in others. Ask them about their company.
Carry a folder with the schedule, a checklists, marketing materials, and business cards.
Don’t let social media distract from real-life interactions, but employ social media to get out the word about your brand. Use social media to inform clients about your exhibit and post documentation of the event itself. Create a unique #hashtag for the event and promote it pre-event.
Trade show success is also dependent upon staying power. Even at the end of the day, try to stay energetic. You want each potential client to experience a quality interaction.
Trade show success isn’t just determined by what happens during the trade show. Follow up with leads the next day, if you can.
Sales leads are the point of the show, so it’s surprising how many businesses never follow up. Don’t be one of them! Relationships require follow-ups. Sales can’t happen unless you make contact with the buyer!
Categorize leads by how interested they seemed in your business and follow up with clients who seemed the most interested first. Make sure to personalize the message to the client.
Don’t forget to follow up on social media too!
Be strategic before, during, and after the trade show. Measure your ROI and let that inform your strategy next year.
Discuss what went well and what didn’t with your employees and devise a plan for trade show success for next year (and beyond!). Look at:
For 50 years, T.R. McTaggart has provided expert advice and all the promotional items you’ll need for trade show success.
Our expertise in providing high-quality branded promotional items at the best price will ensure you have a successful expo. Call us at (800) 433-0983 or Contact Us for all of your trade show promotional item needs! We’re here to discuss design, gifts and apparel, strategy, and what’s worked in the past from our own and our customers’ experience. We’re here to help our clients succeed!
Have a successful trade show or business expo!
What makes for good design? For most of us, “we know it when we see it,” but good design can be dissected to tell us why it’s good design. There is a list of ingredients for good design that should always be included in the recipe, including balance, white space, readability, scale, hierarchy, material, and successfully communicating brand message.
Whether you design your own logo and apparel, hire a professional designer at T.R. McTaggart, or a combination of the two, there are things one should consider during the design process. Keep what makes for good design in your mind when you look at the final proof before it goes into production.
Key elements for good design include:
Some design trends call for writing on a vertical plane, in all caps, in a fancy script, in small text, or with text and backgrounds similar in color. While your design might look cool, it’s impractical.
What not to do
While you want attractive artwork, you also want to inform your audience so you can translate your efforts into brand recognition and potential clients! Unless you’re already famous and can get away with things like designing a record cover that’s only white and without your band’s name on it, clarity is the way to go. That said, if you’re one of the Fab Four, go for it!
So, why are the aforementioned poor design choices?
Vertical text is hard to read.
All caps are hard to read. Angry people in online forums should learn some good design tips!
There’s nothing wrong with fancy scripts per se. However, if it’s hard to read, your brand will be quickly overlooked and forgotten. Don’t make your audience decipher. Do you want to limit your reach to only people who are patient or do you want everyone to be able to readily recognize your brand?
Keep in mind that your potential audience could be everyone from young to old. Don’t make people squint to read text on your design. Chances are if they have to strain to read it, they won’t.
If the text and background are a similar color, no matter the size and font used, the text could be difficult to read due to lack of contrast.
Similar to whitespace, you don’t want to overwhelm the viewer. If your audience is overwhelmed, they’ll stop looking. However, if you can guide the viewer from most important to least important, they’ll follow your road map. The audience simply wants direction of where to look.
Changing scale can make your design more dynamic.
You want your design to feel resolved. You don’t want people to get irritated looking at it. Their irritation could transfer to irritation toward your brand. Harmony is paramount.
While the detail you put into your design is great, there really can be too much of a good thing. In order for your audience to appreciate your design, they need some space to breathe.
As a rule, limit yourself to no more than three fonts in one design. Two is OK. One is great! When you have too many fonts they compete for attention and it becomes more about the different type rather than the content. Good design should be invisible. Typography should support your message rather than steal the show.
Back before digital word processors, manual typewriters designated equal space for each letter, whether it was a wide capital ‘M’ or a thin lowercase ‘i’? While this has its charm, unless you’re trying to evoke nostalgia, you should space out letters to make it easy for the reader.
Take into consideration how each letter relates to the next as well as the overall look of the word. When we read, we don’t look at the letters – we memorize the shapes of the words.
If a potential customer is waiting in line at the grocery store and the person ahead of them has a bag with your logo, you want it to be instantly recognizable.
Have a grid in mind when you’re laying out your design. Line up text so it’s easier to read and less chaotic to the eye.
Is your material supportive of your design? For instance, if you’re outfitting a heavy metal band, opt for screen printing rather than delicate embroidery, unless you are seeking a contradicting juxtaposition.
Your logo, any additional content, and the color and material you display it on should all work together to support one message.
Don’t be afraid of design. Don’t be afraid of being bold. Embrace creativity.
It’s true that everything has been done before, but aim for the imaginative and innovative. The last thing you want is to look like a knock-off. You want to be the trendsetter. We have faith in you!
If you are designing your logo, a novelty t-shirt, or even a mug, you want the design to be attractive down the road. You don’t want the appeal of your design to end before the usefulness of the product.
Don’t stop designing once it looks half-way decent. Every decision should be considered. Especially if it’s your logo, you’re going to be looking at it a lot. Your design also reflects on your business. If you’re not putting care into how your logo, apparel, and other promotional items look, how much care are you putting into your products and services? You can invest your heart and soul into your business, but it won’t appear that way to customers.
The logo you design might be beautiful or funny, but does it communicate your brand? Even if it’s a great design, if it doesn’t get consumers to act it’s not successful. Have you ever seen ads on TV that are hilarious, but you have no idea what they’re advertising? While it’s great to entertain the world, ambiguity is what you want to avoid. Let the comedians tell the jokes. Let fine artists create tranquil paintings and sculptures. You keep focused on your goal: effective branding!
Look at signs and storefront windows as you walk down the street; pay attention to typography when you peruse magazines; notice leaves when you go for a hike in the woods. There is inspiration everywhere. Take time to look and it will inspire you!
Also note: There are exceptions to every rule, but these guidelines have helped designers for centuries be successful at what they do. They say, “You have to know the rules to break the rules.” Just make sure you have thought out your design and asked yourself questions about these 16 tips to see if there is room for improvement.
There is much more to good design, but this should get you started!
At T.R. McTaggart, we’re excited to be celebrating our 50th anniversary and celebrating 50 years of good design. Contact Us today to discuss what good design can do for your branding and business. Our expert designers can create something thoughtful, elegant, and smart that will make your brand stand out to customers.
Here at T.R. McTaggart, we love and live good design. Drop us a line to discuss your design needs!