Benefits of Outfitting Your Crew with a Branded Work Uniform

Level Up

Take your branding to the next level with a branded work uniform! The benefits of outfitting your crew with a branded work uniform cannot be overstated.

Brand exposure is vital. After all, how can a customer make a purchase from you if they don’t know you exist? A great way to accomplish this is through your company’s direct representatives: your employees!

Reasons branded work uniforms are important:

  • Creates a professional look and atmosphere
  • Instills a sense of team unity
  • Encourages brand loyalty
  • Boosts profits
  • Builds brand recognition

Brand Recognition

Why is brand recognition important? Let us count the ways!

  1. Makes your product a “must have”
  2. Establishes you as the “go to” provider
  3. Makes you a safe, trusted choice among competitors
  4. Differentiates you in the marketplace
  5. Allows you to charge more
  6. Builds loyalty

What’s It Worth to You?

While the exact value of a brand can be elusive, it’s well established that creating and maintaining a strong brand presence is important.

Interbrand decided to make figuring out a brand’s worth more of a science than an art. The brand consulting company released its 2017 Annual Best Global Brands Report. Its methodologies show that top brands are worth millions.

Values are in millions of dollars:

  1. Apple – $184,154
  2. Google – $141,703
  3. Microsoft – $79,999
  4. Coca-Cola – $69,733
  5. Amazon – $64,796
  6. Samsung – $56,249
  7. Toyota – $50,291
  8. Facebook – $48,188
  9. Mercedes-Benz – $47,829
  10. IBM – $46,829
  11. General Electric – $44,208
  12. McDonalds – $41,533
  13. BMW – $41,521
  14. Disney – $40,772
  15. Intel – $39,459
  16. Cisco – $31,930
  17. Oracle – $27,466
  18. Nike – $27,021
  19. Louis Vuitton – $22,919
  20. Honda – $22,696
  21. SAP – $22, 635
  22. Pepsi – $20,491
  23. H & M – $20,488
  24. Zara – $18,573
  25. IKEA – $18,472

See the Interbrand list for all 100.

OK, so it might take a lot more than branded work uniforms for your company to beat out Apple for the #1 spot in 2018. But branded work uniforms are a huge start. And smart.

Take a cue from some of these top companies. Apple is known for its blue shirts with the white apple logo on the Apple sales floor and “Genius Bar” in their stores. Order a hamburger and fries at McDonald’s and the person taking your order and handing you your bag or tray has the double arch embroidered on their branded work uniform.

Coca-Cola, Disney, Nike, Pepsi, and others have taken things a step further and have gotten the general public to, in a way, wear branded work uniforms too! If you find yourself in a crowd you’ll see people wearing vintage-looking T-shirts with soft drink logos prominently written across the chest. Nike swishes assert themselves on T-shirts, shorts, hats, and shoes as not just a label, but as an integration of the logo into the design of the clothing.

Mickey Mouse is the most recognized brand and Disney made #14 on the list of top brand worth. Not too shabby! Every bit helps.

Consistency Counts

Before you order those branded work uniforms, however, first take stock of the other modes of advertising your company uses. Advertising must be used consistently across channels. Make sure it sounds like it’s coming from one voice. This ensures branding avoids customer confusion about who you are and what you sell.

What the Stats Say

Future business growth

In order for a business to grow, 77% of B2B marketing leaders claim branding is critical to success.

Take the long view

Strategize long term and sales will follow.

While selling products and services is the ultimate goal of business, 89% of B2B marketers say gaining brand awareness is the most important goal, with sales the second most important. Indeed, 72% of brand managers agree that building an audience should be prioritized over sales. Once you’ve established yourself as a trustworthy brand, your audience will convert to customers.

Remember me?

On average, 5 to 7 brand impressions are needed for someone to remember your brand.

So when your employees are out and about wearing branded work uniforms, they would only have to be seen wearing the garment 5 to 7 times by a potential customer to make a brand impression! That’s not to say that the same potential customer would spot the exact same employee every time, but collectively you get the picture of what branded work uniforms can do to promote your business!

The Rest Will Follow

If you build your brand, the sales will come! B2B companies with strong brands generate a higher Earnings Before Interest and Taxes (EBIT) Margin than other companies, all things equal. 

Maintaining Your Lead

You might have struck success connecting your brand to your audience. Congratulations!

However, now isn’t the time to put things on autopilot! You have to keep your audience; that means maintaining a strong relationship with it.

In People We Trust

In a world where 42% of consumers say they distrust brands, what’s a business to do? You guessed it! Branded work uniforms. The public views advertisements on apparel and accessories worn by actual people as more trustworthy. After all, the message is being delivered by a real person, not an actor or slick print ad.

Consistency Counts

Brands that present themselves in a consistent way are 3 to 4 times more likely to establish brand visibility. Consistent brand presentation increases revenue, on average, by 23%.

Color increases brand recognition by up to 80%. At T.R. McTaggart, we have a wide selection of colors that allow us to match your brand’s logo colors perfectly to create a consistent experience for customers. The quality of our clothing will also enhance your brand’s reputation (or future reputation!) for quality.

Tips for creating a strong brand:

Here are some traits of “alpha” brands. Try to check as many boxes as possible when strategizing for your brand.

  • Consumers understand it
  • Inspires affinity
  • It’s clear what company is offering
  • It’s clear what the company is about
  • The product is perceived as the best solution to a problem
  • Appeals to rationality
  • Appeals to the emotions
  • Appealing to multiple audiences
  • Unique advertising aimed at different audience segments
  • The company does what it says it will do

Uniform options that are anything but uniform:

No matter what industry your business hails from, we’ve got options to dress your employees appropriate to your sector and consistent with your brand image.

  • Polos
  • Dress shirts
  • T-shirts
  • Knits
  • Wovens
  • Fleece
  • Sweaters
  • Sweatshirts
  • Suits
  • Outerwear
  • Workwear specific
  • Safetywear
  • Sports apparel
  • Caps
  • Bags

Featured Apparel Brands

We offer a wide variety of quality brands to choose from. Contact us to find out how we can accommodate your brand needs.

Contact Us

T.R. McTaggart’s expertise in providing high-quality branded work apparel for nearly any industry can help your business’ bottom line. We provide stylish and durable branded work apparel to help take your branding to the next level. Contact Us today or call us at (800) 433-0983.













How Jackets are Rated for Weather Proofing and Warmth

What’s It Rated?

It’s that time of year again: Time to start thinking about a winter jacket and preparing for Michigan’s snow soon to be here! These days there are a host of choices to select from, so shopping can seem overwhelming. There’re so many jacket weather ratings. What’s the difference between 20 below versus 30 below in terms of your needs? Is it worth the money or superfluous? How does wind factor in? What’s the process for how jackets are rated anyway?

Let’s unpack this.

You’re one-of-a-kind!

These answers will all depend on you. Not all jackets are equal or meant for the same purpose. Some are better windbreakers, while others excel at keeping you dry.


Before delving into the nuances of different jacket weather ratings, consider what your needs are.

Will you mostly be wearing winter gear from your car to the office? Or, do you deliver pizzas or work in sales travelling door-to-door rather than sitting in a temperature-controlled cubicle daily?

Consider weekends too. Do you usually stay indoors, attending concerts or going out to dinner with friends and family? Or, are you an avid skier, snow-shoer, or snowmobiler? Is winter camping what you look forward to each year?

Avid traveller? What’s the climate of your destination?

Do you generally get cold or overheat?


Your Helpful Guide

How Meaningful or Accurate are Temperature Ratings?

First, let’s discuss what the ratings can and cannot do and how you can use them to answer your questions.

When it comes to jackets, a common question concerns what temperatures a particular jacket is rated for.

Take these numbers with a grain of salt. Some experts argue that jacket weather ratings are arbitrary. The reason is that there are many variables that aren’t controlled for that influence how warm – or cold – you will feel.

A jacket rated to be warm at a certain temperature when the wind isn’t blowing snow or the rain isn’t pouring down might not be warm under specific weather conditions.

In addition to temperature, variables for rating can include:

  • Wind
  • Rain
  • Humidity
  • Your exertion level
  • Your metabolism


Add wind chill and you can go from comfortable to … well … chilly very quickly.


In winter, dry can feel pleasant while humidity can feel cold (generally the opposite of summer humidity), despite it being the same temperature.

Activity level

What are you going to be doing? All things equal, running in a jacket versus sitting in a ski lift makes a difference. You’ve probably had the experience of sticking your hand out the window to gauge how cold it is and then taking a heavier jacket than you needed. Once you start “moving,” the layers come off.

Additional layers augmenting your jacket

If you’re wearing warm layers, a hat, and mittens, you’re going to feel warmer – no matter what jacket you have on. Consider whether you tend to wear layers of clothing or typically just sport a t-shirt.

Body type

People with less body fat typically get colder easier. You’ve probably noticed when you’re among friends and family, people in the same room say they’re cold while others say they’re hot. This phenomenon applies to jackets as well.

Now, combine these variables!

As you can see, temperature is a starting point, but it’s far from the last word. Many variables should go into determining the type of jacket you need for your needs.


How Jackets are Rated: Meaningful Numbers

Fabrics are rated by weight, density, and permeability.


Weight of the fabric (measured in grams per square meter / GSM / gsm/ gm/2)

Example: 300 gm/2 is heavier than 180 gm/2.


For fleece, the higher the number, the heavier the weight

Example: 100 or 200 weight

Fill power

Down jackets’ fill power rating measures thermal efficiency rather than the amount of insulation.

Example: 300 or 900 (i.e. one ounce of down covers 300 or 900 cubic inches)

Water-resistant fabrics and materials

Manufacturers measure waterproof breathability of fabrics in:

  • Millimeters (mm)
  • Grams (g)


The higher the number, the more waterproof.

Take a 10,000mm fabric. If you put a 1” x 1” square tube over a piece of fabric, you could fill it with water up to 10,000mm (32.8 ft.) before water would leak.


The higher the number, the more breathable.

Measured by how many grams of water vapor can pass through a square meter of fabric in 24-hours. Example: 20,000g fabric.

Completely waterproof?

Outerwear has various degrees of water resistance, but fabric will leak if it’s exposed to enough water, time, and pressure. Balance protection with the ability to let water vapor from your body escape. A raincoat is more waterproof and ideal for a storm (although, getting out of the rainstorm would be even more ideal!), but if you skied in it, you’d be drenched in sweat (still becoming wet!).

Note: Waterproof testing is not standardized.

Waterproof and breathable

Waterproof breathable fabrics consist of layers:

  • Outer layer/face fabric
  • Membrane
  • Fine scrim or mesh

The outer layer (“face fabric”) is typically nylon or polyester with a membrane or coating usually made of expanded Polytetrafluoroethylene (Teflon®) or Polyurethane treated with Durable Water Repellent.

The membrane keeps water out. Its holes are too small for water to enter but large enough to allow water vapor to exit.

A fine scrim or mesh lines the inner surface of the garment for comfort.

Waterproof jacket weather ratings: How high does it need to be?

Look for a minimum waterproof rating between 5,000mm and 10,000mm for ski and snowboard jackets and pants. If you’re a serious skier or live in a wetter climate, the 10,000mm to 20,000+mm range is a good choice. If you’re a hiker, look for both waterproofing and breathability in the 20,000+ range.



Skier, 5,000mm to 10,000mm

Serious skier or wetter climate, 10,000mm to 20,000+mm

Hiker, 20,000+mm


How are waterproof ratings determined?

Waterproof testing is performed by independent laboratories or in-house.

Most testing methods place a 1” x 1” square tube over the fabric to measure how much water the fabric can stand before it leaks. Some manufacturers add pressure to simulate wind. Some manufacturers measure PSI (Pounds per Square Inch). 704mm = 1 PSI.

How breathable does it need to be?

Like a lot of things in life, it depends. Consider the weather and your expected exertion.

How are breathability ratings determined?

Testing methods are numerous, so it’s hard to compare jacket weather ratings between brands. Manufacturers don’t typically report how they test either.

Note: For jacket weather ratings using an RET scale (Resistance to Evaporative Heat Transfer), a lower value is better.



Waterproof rating (mm) Water resistance

(provided under …)

Precipitation Conditions it can withstand Pressure Conditions it can withstand
0-5,000 None to minimal moisture Light rain, dry snow None
6,000-10,000 Light pressure Light rain, average snow Light
11,000-15,000 Medium pressure Moderate rain, avg. snow Light
16,000-20,000 High pressure Heavy rain, wet snow Medium
20,000+ Extremely high pressure Heavy rain, wet snow High


Good ol’ fashioned customer service

Nothing beats service with a smile and a knowledgeable staff. If you’re debating about what jacket is right for you, talk to our helpful staff at T.R. McTaggart! Call us at {insert number] or contact us [link] via email with any questions you might have.


Insulated Outerwear Considerations

Weight and ability to compress/compressability

Especially important when backpacking.

Shell materials

Affects breathability, mobility, durability, and rain and windshield protection.

Insulation type

The type of insulation will affect how well it retains warmth, reacts in wet conditions, and how small you can pack it.


Insulation Types


Ducks’ and geese’ plumules are warm and lightweight. Down jackets are good for mild exertion level activity.

In terms of jacket weather ratings, the higher the number, the warmer the down. Fill power ratings range from 300 to 900; fill power is the volume in cubic inches that one ounce of down fills up. A high-quality rating starts at about 550. The other jacket weather ratings associated with down are its down to feather ratio, generally 70/30, 80/20, or 90/10. The more down, the warmer the jacket.

Just don’t get it wet! Rain, snow, humidity, and sweat affect the thermal efficiency of goose down. If down gets wet it stops working and dries slowly. If you’re active consider water-resistant down, synthetics, or a down/synthetic hybrid.

Water-resistant down

Like down, water-resistant down is light, warm, and packable. Polymer treatment helps down fight dampness.

Note: Water-resistant down is just as light as regular down, but it is expensive and doesn’t perform as well as synthetics do in wet weather. Good for moderate exertion.

Synthetic insulation

Synthetics use compressible water-repellent fibers. Synthetics work great when damp, dry fast, and are less expensive than other types of insulation.

Note: Synthetics are heavier, less packable, and less durable than down.

In terms of jacket weather ratings, numbers like 40g or 150g indicate the weight in grams of a square meter of fabric. OK for strenuous exertion.

Combination down/synthetic insulation

Offers the benefits of both down and synthetics. Some jackets blend these insulators together. Other designs use down in the core and synthetics in the arms and sides. Great choice if you want down at a lower cost. OK for strenuous exertion.

Combination wool/synthetic insulation

A blend of wool and synthetic material benefits from wool’s ability to insulate when wet and its resistance to odor. OK for strenuous exertion.


Waterproof and Breathable Fabrics


Created by laminating GORE-TEX® membrane to nylon and polyester, GORE-TEX® is waterproof and breathable, even while participating in extreme activities. GORE-TEX® has microscopic pores that allow water vapor to escape.


A breathable wind blocker.


Breathable and waterproof.


Waterproof fabric with a PU membrane.

Polartec® NeoShell®

Stretchy, waterproof, and breathable.

Polartec® Power Shield® Pro

Breathable soft shell fabric.

Dry.Q™ Elite

Water vapor will escape as soon as you put it on. No need to wait for vapor to build up.

DryVent® (Hyvent®)

Waterproof and breathable fabric available in several thicknesses.


A waterproof and breathable fabric.


A coated technology for lightweight raingear.

Pertex® Shield+ / AP

Waterproof and lightweight for vigorous outdoor activities.

Contact T.R. McTaggart Today

T.R. McTaggart provides a variety of jackets for nearly any use, “weather” it be work, athletics, or everyday wear.

Our staff is happy to discuss jacket weather ratings, how jackets are rated, and your specific needs to determine what’s right for you and your organization.

Our expertise is in providing high-quality apparel that can be customized with corporate and team logos. We make you look stylish, keep you warm in winter, and help promote your brand. Speak to a friendly representative by calling (800) 433-0983 or contact us via email and tell us about all of your winter jacket needs!






Fall into Fashion with T.R. McTaggart’s Custom Work Apparel

Custom Work Apparel

Custom work apparel is important to the success of nearly any business or organization. Clothing sets the tone through unspoken communication. It’s also important to invest in work apparel that lasts. Once you’ve achieved the perfect design, keep it looking professional by opting for high-quality materials and construction! It’s the time of year to gear up your crew for the changing weather, so why not fall into fashion with T.R. McTaggart’s custom work apparel?

Customized to fit your needs

One of the advantages of custom work apparel is that it is just that: custom. With fierce competition, it’s important to differentiation yourself any way you can. Customizing your work apparel is a great way to present something to the public that is instantly recognizable as only you!

Advertising overtime

One way to get even more mileage out of custom work apparel is to design garments your employees will enthusiastically and voluntarily wear after hours. This is one of the best ways of advertising. But how do you get employees to advocate for your brand off the clock?

People prefer to be fashionable

While some people might be content to wearing ill-fitting sweats (think George Costanza) to the grocery store or to buy the newspaper, most people like to be fashionable. This means creating something that is well-designed, high-quality, and on trend. And, of course, it helps to select the right size too!

What Makes Custom Work Apparel Fashionable?

There are a number of factors that go into creating a great garment.

  • Style
  • Design
  • Originality
  • Quality
  • Trendy

Style: Popular types of apparel

What are the kids wearing these days? What types of clothing will make a positive impression on customers and set a professional atmosphere among employees? Ideally, you can balance both by selecting something fashionable.

Popular choices include:

  • Polos
  • Button downs
  • Screen printed T-shirts
  • Hats
  • Jackets
  • Sweatshirts
  • Hoodies
  • Warm-up jackets
  • And more!

All of these items are available at T.R. McTaggart and are fully customizable.

Design: Good design

You want graphics enhance your logo in terms of function (being able to clearly read it at a glance) and aesthetics (even if it’s functional, it’s not functioning to its full potential if it’s not something potential customers remember). The graphic design should communicate to the audience what the business is and have it be memorable.

Good custom apparel graphics are attention grabbing, easy to read, balanced, and properly ustilize white space (empty space to balance out busy areas of the design).

  • Attention grabbing
  • Easy to read
  • Balanced
  • Contain white space

Our designers take all of this into consideration when designing custom work apparel for you.

Originality: If it’s customized, you stand out from the crowd

In terms of customization, we offer:

  • Screen printing
  • Embroidery
  • Dye sublimation
  • Laser etching

Quality: Quality construction

Whether you’re ordering a bulk supply of uniforms for your business or T-shirts for your community baseball team, you want apparel that’s well made. That’s why T.R. McTaggart only creates work apparel that lasts.

Our garments are:

  • Durable
  • Made from high-quality materials
  • Well constructed

Whether you’re an athlete whose clothes need to take a beating or you’re the manager of a high-end restaurant who wants waiters to look elegant and well polished, construction is key!

Trendy: On trend

What are this year’s trend-setting colors?

The Pantone Color Institute took the colors seen at New York Fashion Week to create The PANTONE Fashion Color Report. Every season this guide highlights the top 10 colors for the upcoming fashion season.

Color palette, New York
The Fall 2017 colors offer warmth, comfort, and feeling.

  • PANTONE 17-1558 Grenadine
  • PANTONE 19-1725 Tawny Port
  • PANTONE 13-2808 Ballet Slipper
  • PANTONE 16-1341 Butterum
  • PANTONE 19-4029 Navy Peony
  • PANTONE 17-4402 Neutral Gray
  • PANTONE 19-4524 Shaded Spruce
  • PANTONE 16-0543 Golden Lime
  • PANTONE 17-4041 Marina
  • PANTONE 17-1145 Autumn Maple

Color Palette, London
London’s Autumn/Winter 2017/2018 is made of strong classics colors paired with the unexpected.

  • PANTONE 18-1662 Flame Scarlet
  • PANTONE 12-2904 Primrose Pink
  • PANTONE 16-1331 Toast
  • PANTONE 14-4121 Bluebell
  • PANTONE 18-3531 Royal Lilac
  • PANTONE 18-1018 Otter
  • PANTONE 19-4029 Navy Peony
  • PANTONE 16-1338 Copper Tan
  • PANTONE 15-0751 Lemon Curry
  • PANTONE 16-0639 Golden Olive

Paris Fashion Week

Not analyzed by PANTONE, but still the fashion center of the world, Paris fashions for 2017 favored silver, pink, camel, turquois, black and blue, intricate colored appliques, and sportswear. T.R. McTaggart can help you with all of the above.

Fashionable Custom Work is Important for Myriad Reasons

A smart way to help your company

You do everything to make your business successful. If you haven’t already, you should add custom work apparel to the list.

Reasons custom work apparel positively affects your business:

  • Professional appearance
  • Protects clients
  • Visual identifier
  • An advertising opportunity
  • Branding
  • Industry norms
  • I’m in it for the perks!
  • The sense of belonging
  • A feeling of equality

Professional appearance

A uniform presents a professional image for your company.

If you own a restaurant or store and your workers wear street clothes, customers might have a difficult time figuring out whom they can ask for assistance. Custom work apparel also simplifies the dress code. You don’t even need to write up a dress code. No need to refine the dress code to dictate skirt length and get out rulers or ask employees to remove political buttons that offend half of your customer base. Uniforms keep things simple!

Custom work apparel also gives off a professional vibe and presents a clean-cut appearance that represents your company well and adds to your brand’s image.

Protects clients

If your company delivers products or solicits customers door to door, custom work apparel makes it harder for non-employees to impersonate employees. The last thing you want is for customers to give credit card information to someone claiming to be affiliated with the company. The extra step of having to be a seamstress before planning a con acts as a deterrent. It will also make it easier for new employees to interact with established clients, as the clients will already know the person is someone whom they can trust.

Visual identifier

Custom work apparel is an immediate way to differentiate between types of workers. This can be helpful if workers with different knowledge sets would be indistinguishable to customers. For example, one worker at a big box store might know where everything is on the shelf, whereas another worker might be from headquarters checking up on the store and have no idea where anything is located. Uniforms would save time for workers and customers alike.

An advertising opportunity

If the clothes are cool, employees will wear their work clothes even on their days off. As they run errands or have dinner with friends, your employees act as walking billboards on your behalf. People at the gas station or grocery store continue to notice your brand. Then, when they need your services, you’ll be the company that pops into their heads.

Tip: Consider making your logo with your name big enough to read at a distance with colors that make it easily legible.


It’s important to have a logo that immediately communicates who you are and what type of business you are.

Industry norms

Certain industries dealing with the public usually wear uniforms. Examples are department stores, restaurants, and hospitals. This makes it easy for customers to identify who can help them.

I’m in it for the perks!

At some organizations, uniforms are a perk of the job. Let your employees know they’re valued!

The sense of belonging

When everyone wears the same thing, it reinforces the sense of being on a team.

A feeling of equality

Uniforms make everyone look … well, uniform. Because of this communal aspect of work life, your employees are set up to view the workplace as a communal space where they collaborate with colleagues rather than pursue individualistic interests; they work toward one common goal.

Coordinate your brand image with your uniforms

Create a cohesive message!

Traditional advertising through television, radio, newspaper and magazine ads, billboards, and social media are important parts of marketing. However, apparel that contributes to brand marketing is a powerful tool that strengthens your message.

T.R. McTaggart can give your brand a cohesive style that simply conveys who you are and what you do. This includes clothing and corresponding items used to advertise your business such as pencils, key chains, and various other promotional items. We translate what you do into a compelling message expressed through clothing and giveaway items to communicate your brand and promote your business.

These are just some of the items we can coordinate with your uniforms:

  • Tradeshow and exhibition giveaways
  • Promotional items supporting your next campaign
  • Client gifts

Resources to Help Make Your Vision Come to Life

Many custom apparel businesses have limited colors, sizes, and design options. We tailor our custom apparel for each and every client. We know one size doesn’t fit all and have designed our business accordingly.

We work closely with you throughout the design process. Whatever your needs, our staff includes talented designers and technicians that enjoy the creative process, crafting products just right, and being a part of helping your business succeed.

Once your vision comes to fruition, we want it to stay that way. That’s why we make work apparel that lasts!

Custom Work Apparel Deserves a Custom Online Store

T.R. McTaggart can help you set up a custom online store for employees to purchase their custom work apparel. Many of our clients utilize this resource because it’s convenient and cost effective. Just ask us how!

Contact T.R. McTaggart today!

When you want work apparel that lasts, think T.R. McTaggart. Our staff has decades of experience in the apparel industry. Our expertise in providing custom work apparel can aid you in offering your employees apparel that’s work appropriate – and maybe even runway ready!

Contact us today for all of your custom work apparel needs!





Using Embroidery to Bring Your Design to Life

Breathe Life Into Your Design

While the typical go-to option for shirt embellishment is screen printing, embroidery is a form that might be perfect for your design. Since the thread is raised above the shirt to create the design, it has a physicality that brings the design to life. While one could argue that screen printing has the ink applied on top of the shirt, embroidery uses thread to make the design sculptural. The direction of the thread can adds detail. Custom embroidered apparel is not to be overlooked!

Filled with Inspiration

Embroidery is ubiquitous. Anya Hindmarch, Gucci, and Clio Peppiatt have all featured embroidery on the runway.

Today’s embroiderers find inspiration from nature, animals, and even Russia tsars’ clothing and French samplers displaying the alphabet. In other words, just about anything!

Make It Special

Custom embroidered apparel stands out. Although it is still an image, embroidered images look more tangible. The rounded bumps you can touch give embroidery a 3-dimentional look. People walking down the street can see it more vividly. This multidimensionality makes the design pop.

Things to Consider

Where do you want it?

You’ve chosen a design and picked out the garment(s) to feature your embroidered design, but where will you place it on the garment(s)? Embroidery can be conducted full-back (duck-cloth jackets only) or via chest sized logo that can go on the right or left chest, sleeves, or locker patch (i.e. under neck line, etc.).

One of the key benefits of embroidery is that offers unique placements for designs that you can’t always accomplish through screen printing?

What Fabric is Right for My Design?

It depends. Some designs are better paired with particular types of fabric. Find out the fabric’s weight and weave and consult with T.R. McTaggart for any questions you may have.

Dense Designs

If your design is dense and you can barely bend it, the embellishment will put stress on knits and lightweight or loosely-woven fabrics. A dense design might also look strange on fabrics that drape (unless you’re going for an avant-garde look!). Medium or heavyweight fabrics would be your best bet for offering the proper support to your design.

Delicate Designs

Pairing a delicate design with fleece or terry cloth might work well for dense designs, but not small spacious ones. The design can become lost in the fabric, and what’s the point of adding an embellishment if you can’t see it? However, apply this design on a smooth plain-weave fabric and your effort will show.

Plain weave is the most popular textile weave. Filling yarn weaves over and under each warp yarn, alternating rows. This process produces a lot of intersections.

How It’s Done

The steps for monogram underlay stitching include a central running stitch to form the backbone.

Another running stitch follows the outline of the letter’s shape, about 0.5 mm from the edge. This added structure makes the final stitching you see when you look at the garment looking smooth.

An open column stitch of approximately 10% density ties the rest of the underlay together and gives the finished satin stitch a the rounded quality you see on embroidered shirts.

Lock Stitches

A lock stitch is small group of stitches, close together and crossing each other. This is important to finish off the product.


At this point, your design is perfect. So, you’re all good to go, right?

Even at this stage there are more important decisions to make. The color of the fabric is vitally important.

The background color of your apparel can either complement or detract from your design. A bold color can drown out a subtle pastel design. A color similar to color in the design will showcase that part of the design. The background color will determine how the design itself looks.

Artist Josef Albers studied the interaction of color and found that the same color on different backgrounds makes it appear that the colors are different. We don’t see colors by themselves, but rather in relationship to one another. Change one color in the design or the background and you can radically change the look of the outcome.

Questions to Ask Yourself

  • Will the design’s density significantly affect the fabric?
  • Does the fabric’s color, weight, and texture work together?
  • Could altering the design’s color resolve a discordance?
  • Would a reinforcement help or make it work?

Always using a backing is best, but certain designs might work without a backing if you choose stable, tightly-woven fabrics like organza or terry-cloth toweling.

Puckering and Distortion

Puckering and distortion occur when designs are too dense for their fabric. A large design is not compatible with knits or lightweight fabrics that drape. Since knits stretch horizontally, a vertical design will pull the knit up and down along its horizontal axis, causing the sweater to pucker. Add a backing to prevent this fate.

The Embroidery Process

In the Digital Age

Once you have your artwork ready, the design is then digitized. At T.R. McTaggart, we use a third part source that specializes in translating your 2-dimensional design into a sequence of stitches, taking into account speed, sequencing, color, and stitch length. This ensures complete accuracy in the embroidery process and is typical practice within the industry.

Starting Production

The process is a combination of machine automation and hands-on craftsmanship by our experienced staff. We load a spool of thread for each color and program the machine to sew the design. We hoop the garments to ensure the embroidered design is clean on the fabric, and re-loaded it into the machine. Then, we un-hoop the apparel and remove the stabilizer if applicable. Finally, we hand steam the hoop rings out of the garment.

Our Experience

At T.R. McTaggart we offer myriad thread colors, employ cutting-edge embroidery technology, and charge our experienced staff with producing the highest quality embroidered products in the industry. Our quality control processes ensure you don’t have to sacrifice durability for creativity. Our embroidery techniques will keep your logo in place for years to come.

This explains why for decades we have supplied high-quality embroidery items for a variety of businesses, organizations, and groups across the nation.

So, let’s get started! Make a big statement using simple thread to achieve your desired look!

Let’s Get to Stitching!

T.R. McTaggart follows a rigorous quality-control process to ensure precision in making your design come to life.

We provide custom embroidery on apparel and gift items, including:

  • T-shirts
  • Polos
  • Sweatshirts
  • Jackets
  • Hoodies
  • Fleeces
  • Hats
  • Scarves
  • Tote Bags
  • Handbags
  • Towels
  • Blankets
  • And more!

Count on us for all your custom embroidered apparel needs! Contact us or call us today at (800) 433-0983 to get a quote. We look forward to working with you!





8 Things Your Boss Needs to Know About Corporate Apparel

Establish an Identity

The importance of corporate apparel cannot be overstated. It presents a unified front, shows professionalism, and promotes brand awareness. These benefits make it paramount for your boss to know what corporate apparel can do for your business and brand. So, what exactly should your boss know about corporate apparel?

People have strong reactions to “uniforms.” Doctors in white lab coats garner respect. The police establish authority with their badges and octagonal hats. We wave to mail carriers and we nod to soldiers wearing camouflage and thank them for serving our country.

The apparel garnered in these professions has established identities synonymous with the service the people who wear them provide. In these professions, the work apparel conveys an image representing the larger organization and has become iconic.

These apparel/brand relationships took time to develop, but ultimately they became memorable.  In the same sense, corporate apparel can help brand your business and establish or strengthen your relationship with customers, especially with repeated, consistent exposure. Likewise, corporate apparel can bring a group of employees or teammates together.

Indeed, whether you work for a business or are part of a non-profit organization, the benefits of corporate apparel apply to businesses and organizations of any size.

Here are 8 things corporate apparel can do:

  1. Promote your brand
  2. Allow others to advertise for you
  3. Support employee unity
  4. Encourage employee collaboration
  5. Foster a work environment of equality
  6. Assert professionalism
  7. Synergize brand identity
  8. Contribute to an effective strategy

1. Promote your brand

Consumers today are savvy to advertising and don’t like to feel manipulated. This makes the word-of-mouth approach to business all the more important. A Nielsen study revealed 92% of consumers trust word-of-mouth marketing more than any other form of advertising.

If you do it right and develop a compelling brand logo with corresponding corporate apparel, people will seek out information about your company instead of the other way around. A compelling story also doesn’t hurt. Get people talking about your brand and reinforce it with exposure through corporate apparel. Clothing functions similarly to word-of-mouth advertising in that an actual person vouches for the brand, rather than an actor or a slick ad. Word of mouth creating a buzz paired with clothing to support the buzz is key to getting your brand recognized.

Keep in mind that, besides your brand name sewn or printed on the clothing, the apparel itself communicates a message. Polo shirts suggest professionalism, while T-shirts are more appropriate for brands with a casual image. You don’t want to confuse potential customers about who you are by having an inconsistent identity.

Uniforms also reinforce trust and establish familiarity with customers. People like knowing what they’re going to get. Just look at McDonald’s and Starbucks across the globe. People appreciate consistency.

The bottom line, however, is that the more people who see your brand, the better – and the more impact your brand will have.

2. Allow others to advertise for you

Corporate apparel promotes your business outside of the company. If you already have a fan base it lets your brand advocates, also known as brand ambassadors, promote your company for you. Make their job as easy as possible!

Offer corporate apparel that can start a conversation about your business. Get creative. All the thought that goes into making Super Bowl ads pays off as the next day people talk about them at the water cooler. People who haven’t seen the ad might even seek it out on YouTube and post it on their Facebook page. Putting careful thought into your brand strategy might seem time consuming, but it can also pay off big time.

As with fans of the brand, when employees walk around they are promoting your company’s brand. Exposure leads to brand recognition and ultimately brand loyalty. So, why not seize every opportunity to get more exposure for your business?

3. Support employee unity

Not only does corporate apparel present a united front, it also makes employees feel united. This is especially important if you hold an event for employees and your business has multiple locations with staff who haven’t met each other. If employees are dressed similarly they feel a sense of belonging. This lifts team spirit and inspires a positive attitude among employees as well as company loyalty. The result is colleagues working together to achieve business goals.

When people wear their own clothes, the clothes function to define the person wearing the attire. The clothes highlight the person’s individuality. However, donning the same clothing puts the attention on the group. For example, orchestras wear all black so audiences concentrate on the music rather than individual musicians’ fashion statements.

Corporate apparel can also be used as one of the perks of the job. In some organizations, receiving a uniform is an honor. It signifies that an employee has reached a high achievement and is well regarded enough to represent the company. More practically, corporate apparel saves employees time and money, as they do not have to spend money or decide what to wear every day.

4. Encourage employee collaboration

This unity creates an environment for collaboration to thrive. When employees feel more unified, they are more apt to feel comfortable communicating and collaborating on projects.

5. Foster a work environment of equality

Corporate apparel creates a caring environment. It functions as the great equalizer, putting employees on a more equal level. Employees feel a greater sense that they are in it together, which ultimately benefits the company.

Similar to the debate over school uniforms, consultants debate corporate apparel’s effects on employees. Many experts view identical clothing as an equalizer. Without clothing sending messages of hierarchy, there is more focus on conversation and ideas rather than rank. This outcome is one of the best reasons for investing in corporate apparel.

6. Assert professionalism

Corporate apparel promotes professionalism. When a person wears clothes they often transform. Like an actor wearing a costume, employees step into the professional roles their work demands.

This is especially important in industries such as retail stores, hospitals, and restaurants which demand brand exposure that puts customers at ease.

When customers see the uniform it also lends an authority to your employees. Customers view your employees differently. By wearing corporate apparel, employees appear more official, both to customers and the employees themselves. For practical purposes, it also makes staff easily identifiable so customers can efficiently ask for assistance.

7. Synergize brand identity

Corporate apparel promotes brand identity. Ultimately, your brick-and-mortar store, your online presence, and any printed materials should coordinate with your corporate apparel to promote a consistent message across your brand. Keeping this in mind, when you select apparel, make sure it ultimately suits your particular business. Our designers here at T.R. McTaggart can help you through this process.

8. Contribute to an effective strategy

So, you’re convinced that your business should invest in corporate apparel, but what clothing items would be most effective?

Ask the employees. Whatever they will wear out and about the most will give you the most mileage for your money.

Whether your uniforms are formal or informal, consider providing a variety of corporate-branded apparel items to employees to fit their sense of style, their body type, and the weather conditions in their geographical area.

If you are also planning to give away apparel at a tradeshow or other promotional event, consider past consumer behavior. According to a Global Advertising Specialties Impression Study by the Advertising Specialty Institute (ASI), promotional products kept by U.S. recipients breaks down as:

  • 58% T-shirts
  • 50% Outerwear
  • 41% Caps and headwear
  • 33% Polo shirts
  • 27% Performance wear

This list is consistent with industry trends.

Common corporate apparel includes:

  • Shirts (polos, t-shirts, oxfords)
  • Outerwear
  • Hats or visors

Note, a recent trend is “Made in the USA” products, so consider the country of origin label when choosing corporate apparel.

Make the brand identity yours

Work apparel can establish authority or be fun and link that fun to the brand. For example, firefighters have functional apparel that immediately communicates who they are to the public. On the other hand, clothing stores might have employees wear clothes the store sells. Bars and restaurants often have T-shirts with the brand’s logo that bartenders and wait staff wear.

The logo that is worn on corporate apparel is just as important as the style of the apparel, if not more. Make sure to be thoughtful when you establish a logo; once you establish a brand it’s easier to keep it and promote it than to try to re-brand yourself.

McDonald’s, Mickey Mouse, Coca-Cola… these are powerful brands. The combination of their colors, typography, and logo make them instantly recognizable to millions of people worldwide. This brand recognition, and the emotional reaction people often have to them, didn’t happen by accident. It took a lot of planning and years of fostering a brand image. So, now it’s time to get to work!

The take away

Corporate apparel with your logo on it serves as advertising to reinforce brand loyalty with your customers. You can cross promote your website with your work apparel, forming a cohesive message defining your brand.

Corporate apparel plays a big role in advertising your business. If you tell your boss these eight cases for investing in corporate apparel, he or she will be glad the office door was open!

Trust T.R. McTaggart for all of your corporate apparel needs

T.R. McTaggart has been providing quality corporate apparel for nearly four decades. Let our expertise in providing corporate apparel support and improve your brand by contacting us today!

We also offer a free online store service that allows employees to buy your company’s branded apparel 24/7 from your very own custom online store. So don’t forget to also tell your boss about this valuable service (okay, so we slipped in a ninth).

Contact us today to discuss your needs in greater detail or to request a quote. We look forward to hearing from you!



Why You Need a Custom Online Store for Your Employees

Stop the Hassle

With a busy workplace, the last thing you want to do is add another thing to worry about. However, like rain in the spring and snow in the winter (at least in Michigan), some things never change: Employees still need uniforms. So, instead of passing out a catalog to employees once or twice per year and collecting their style, color, and size as they hand you money or a check – why not have a custom online store that employees can shop from? An online store simplifies the process and frees you from the hassle of organizing the clothing order. An online store provides easy access to employee uniforms where employees can purchase corporate branded merchandise on demand.

Starting a traditional online store, however, takes a lot of work and money. You would need to hire a web designer, find a host for your website, and hire someone to manage packing and shipping of merchandise. You would also need an accountant and you would want to hire a lawyer to write your privacy policy, terms and conditions, and returns and refunds policy.

If only there were an easier way…

What Is a Custom Online Store?

A custom online store is an online platform that allows members to purchase branded items on demand directly from the store that provides them.

At T.R. McTaggart, we can set up a custom online store to provide branded merchandise and handle your distribution needs.


Amazon, Airbnb, Uber … Customers, especially the younger generation that grew up with computers, expect shopping to be at their fingertips and on demand. A custom online store caters to this market. Goodbye paper forms; it’s time to embrace change.

The 21st century has seen an extraordinary amount of innovation in technology – so take advantage of this and use it to improve your company.

Easy to maintain

You never even have to come into contact with the actual product. A custom online store is easy to set up and then we handle the rest, including stocking, taking orders, processing payments, and shipping. This will save you a lot of time. We worry about the details so you can concentrate on what you do.

Many types of businesses can benefit:

  • Sports teams
  • Athletic departments
  • Corporations
  • Small businesses
  • Nonprofit organizations
  • Churches
  • And more!

Benefits for sports teams

A custom online store is useful for sports teams. Instead of keeping track of paper order forms and collecting and counting the money to put in a lock box, you can pick what items you want to offer in your online store.

No more hounding students to remember their order forms!

Players pay individually online and you sit back and focus on strategy for the upcoming game. In fact, coaches spend 78% less time managing orders by using a custom online store.

Friends and family of organizations

A custom online store also makes it easier for parents and friends of the team to get their branded apparel to support the team. If there is a school spirit store at your school, parents’ and friends’ schedules might not align with business hours. It discourages sales if people have to make an extra effort to make purchases.

However, with a custom online store, if fans want to get decked out for the big game, they don’t have to worry about a long wait before they get their gear as orders are physically collected. In fact, they don’t even have to wait in line at the store! This can increase purchases and lift team spirit. It’s a win-win-win.


Better yet, you can also use the custom online store to fundraise for your team or nonprofit organization by selling your branded apparel and allocating some of the money to the cause.

You can also decide if you want your virtual store to close and when. Sometimes deadlines motivate people to act and make their purchases, rather than putting it off to a later date.

Work uniforms

Once per year you get a catalog, take orders, and collect money. You get all your employees outfitted in branded-wear for your business … and then next month you hire another team member.

A custom online store will provide easy access to employee uniforms. This makes it easy for new employees to get up to speed with not just the work culture, but the clothes that go with it. Further, veteran employees can purchase corporate branded merchandise to replace old items at their leisure. Everyone fits in and looks polished.

Increase Your Business Presence

Employees wearing branded clothing and other gear outside the workplace can serve as a form of advertising. If workers wear their uniforms outside of work or carry around branded merchandise it expands your business’ presence. Offering useful items increases the likelihood of your employees wearing branded items in public.

One way to encourage employees to buy more branded items is to consider subsidizing the cost. If a polo shirt in your custom online store costs the same as a regular polo shirt, most employees will probably buy the unbranded one. The exception is if your company is a hip record store, a coffee shop, an iconic brand, or a nonprofit.

There are other exceptions too. However, think realistically. If you deal business to business, it is less likely that employees will buy logo wear. However, if employees can get a good deal, they might be willing to be a walking billboard for your business.

Also consider using branded merchandise as a gift or reward to increase your presence around town.

You can offer a variety of items for purchase in your custom online store:

  • Jerseys
  • T-shirts
  • Hoodies
  • Jackets
  • Hats
  • Visors
  • Scarves
  • And more!

We also offer a variety of applications:

  • Screen printing
  • Embroidery
  • Dye sublimation
  • Laser etching

T.R. McTaggart’s custom online store service is also set up to make things personalized.

We offer:

  • Player names
  • Roster numbers
  • Branded gear

Sell non-clothing items emblazoned with your brand as well

For example, tumblers, umbrellas, and tote bags would be items people would be apt to carry around in public, increasing exposure of your brand. People carry tumblers to work and tote bags prominently display brand names.

In sum:

  • Tumblers
  • Umbrellas
  • Tote bags

The key benefits of having a custom online store:

  • Convenient for employers
  • Convenient for employees or team members
  • Processing orders is easy
  • Easier to keep up with demand
  • Employees or team members can order 24/7
  • Offers control, transparency, and visibility for fundraising
  • Limits financial liabilities by eliminating checks and paper order forms
  • Offers a wide selection of products
  • Promotes sales year round
  • You have the option to close the virtual store at a specific date
  • Employees can pay individually or with coupon codes
  • Detailed order reporting available to management
  • R. McTaggart provides all these services! Some companies charge anywhere from $10 to $700 per month to run a customized store. We do it for free!

In summary, having a custom online store with us is free and most likely to be faster and more convenient.

Contact Us Today

Contact T.R. McTaggart today to work with us to create your custom online store. Call us at (800) 433-0983 or visit the Online Stores page on our website.

We look forward to helping you set up shop!





Tackling burnout at the office

21384546_SBurnout is an often inevitable part of life. We are working longer and harder at the office. But you don’t have to let it be a constant. These tips can help you take control of your life:

Indulge a little. Maybe you like to meditate in the morning, sip a cup of tea over breakfast or read before bedtime. Allow yourself to have such moments, which can free up your brain’s capacity to sort out problems and be more creative.

Regain control of your schedule. Sometimes that calls for going off the grid. Consider turning off notifications on your devices and only checking email or social accounts every few hours. If something is really urgent, the person will call you. Electronic communication can wait. Also, try to limit unnecessary meetings. If something can be agreed on in an email or via a short conversation, save yourself the trouble.

Respect work-life balance. You don’t live to work. Try to shut off email after work and on weekends. When you don’t get adequate down time, your stress level never has a chance to return to normal before morning rolls around again—creating a never-ending cycle of anxiety.

Delegate. You don’t have to do it all. Lean on your employees or outside vendors to lighten the load. Don’t forget we can help take the load off with our corporate products.

Be good to you. Eat well, exercise and prioritize sleep. Take a vacation at least once a year. The mind-body connection is real. Honor your limitations and don’t be afraid to set boundaries. You’ll be more effective at work when you’re refreshed.

Follow these tips and you’re less likely to let yourself reach the point of burnout. Your employees and family will thank you.