embroidery

Using Embroidery to Bring Your Design to Life

Breathe Life Into Your Design

While the typical go-to option for shirt embellishment is screen printing, embroidery is a form that might be perfect for your design. Since the thread is raised above the shirt to create the design, it has a physicality that brings the design to life. While one could argue that screen printing has the ink applied on top of the shirt, embroidery uses thread to make the design sculptural. The direction of the thread can adds detail. Custom embroidered apparel is not to be overlooked!

Filled with Inspiration

Embroidery is ubiquitous. Anya Hindmarch, Gucci, and Clio Peppiatt have all featured embroidery on the runway.

Today’s embroiderers find inspiration from nature, animals, and even Russia tsars’ clothing and French samplers displaying the alphabet. In other words, just about anything!

Make It Special

Custom embroidered apparel stands out. Although it is still an image, embroidered images look more tangible. The rounded bumps you can touch give embroidery a 3-dimentional look. People walking down the street can see it more vividly. This multidimensionality makes the design pop.

Things to Consider

Where do you want it?

You’ve chosen a design and picked out the garment(s) to feature your embroidered design, but where will you place it on the garment(s)? Embroidery can be conducted full-back (duck-cloth jackets only) or via chest sized logo that can go on the right or left chest, sleeves, or locker patch (i.e. under neck line, etc.).

One of the key benefits of embroidery is that offers unique placements for designs that you can’t always accomplish through screen printing?

What Fabric is Right for My Design?

It depends. Some designs are better paired with particular types of fabric. Find out the fabric’s weight and weave and consult with T.R. McTaggart for any questions you may have.

Dense Designs

If your design is dense and you can barely bend it, the embellishment will put stress on knits and lightweight or loosely-woven fabrics. A dense design might also look strange on fabrics that drape (unless you’re going for an avant-garde look!). Medium or heavyweight fabrics would be your best bet for offering the proper support to your design.

Delicate Designs

Pairing a delicate design with fleece or terry cloth might work well for dense designs, but not small spacious ones. The design can become lost in the fabric, and what’s the point of adding an embellishment if you can’t see it? However, apply this design on a smooth plain-weave fabric and your effort will show.

Plain weave is the most popular textile weave. Filling yarn weaves over and under each warp yarn, alternating rows. This process produces a lot of intersections.

How It’s Done

The steps for monogram underlay stitching include a central running stitch to form the backbone.

Another running stitch follows the outline of the letter’s shape, about 0.5 mm from the edge. This added structure makes the final stitching you see when you look at the garment looking smooth.

An open column stitch of approximately 10% density ties the rest of the underlay together and gives the finished satin stitch a the rounded quality you see on embroidered shirts.

Lock Stitches

A lock stitch is small group of stitches, close together and crossing each other. This is important to finish off the product.

Color

At this point, your design is perfect. So, you’re all good to go, right?

Even at this stage there are more important decisions to make. The color of the fabric is vitally important.

The background color of your apparel can either complement or detract from your design. A bold color can drown out a subtle pastel design. A color similar to color in the design will showcase that part of the design. The background color will determine how the design itself looks.

Artist Josef Albers studied the interaction of color and found that the same color on different backgrounds makes it appear that the colors are different. We don’t see colors by themselves, but rather in relationship to one another. Change one color in the design or the background and you can radically change the look of the outcome.

Questions to Ask Yourself

  • Will the design’s density significantly affect the fabric?
  • Does the fabric’s color, weight, and texture work together?
  • Could altering the design’s color resolve a discordance?
  • Would a reinforcement help or make it work?

Always using a backing is best, but certain designs might work without a backing if you choose stable, tightly-woven fabrics like organza or terry-cloth toweling.

Puckering and Distortion

Puckering and distortion occur when designs are too dense for their fabric. A large design is not compatible with knits or lightweight fabrics that drape. Since knits stretch horizontally, a vertical design will pull the knit up and down along its horizontal axis, causing the sweater to pucker. Add a backing to prevent this fate.

The Embroidery Process

In the Digital Age

Once you have your artwork ready, the design is then digitized. At T.R. McTaggart, we use a third part source that specializes in translating your 2-dimensional design into a sequence of stitches, taking into account speed, sequencing, color, and stitch length. This ensures complete accuracy in the embroidery process and is typical practice within the industry.

Starting Production

The process is a combination of machine automation and hands-on craftsmanship by our experienced staff. We load a spool of thread for each color and program the machine to sew the design. We hoop the garments to ensure the embroidered design is clean on the fabric, and re-loaded it into the machine. Then, we un-hoop the apparel and remove the stabilizer if applicable. Finally, we hand steam the hoop rings out of the garment.

Our Experience

At T.R. McTaggart we offer myriad thread colors, employ cutting-edge embroidery technology, and charge our experienced staff with producing the highest quality embroidered products in the industry. Our quality control processes ensure you don’t have to sacrifice durability for creativity. Our embroidery techniques will keep your logo in place for years to come.

This explains why for decades we have supplied high-quality embroidery items for a variety of businesses, organizations, and groups across the nation.

So, let’s get started! Make a big statement using simple thread to achieve your desired look!

Let’s Get to Stitching!

T.R. McTaggart follows a rigorous quality-control process to ensure precision in making your design come to life.

We provide custom embroidery on apparel and gift items, including:

  • T-shirts
  • Polos
  • Sweatshirts
  • Jackets
  • Hoodies
  • Fleeces
  • Hats
  • Scarves
  • Tote Bags
  • Handbags
  • Towels
  • Blankets
  • And more!

Count on us for all your custom embroidered apparel needs! Contact us or call us today at (800) 433-0983 to get a quote. We look forward to working with you!

 

Links:

https://trmctaggart.com/embroidery/

http://www.independent.co.uk/life-style/design/embroidery-how-to-bring-designs-inspired-by-history-into-your-home-a6691106.html

http://www.threadsmagazine.com/item/4411/machine-embroidery-a-marriage-of-fabric-and-design/page/all

http://www.embroideryarts.com/resource/files/faq/anatomy_of_a_knockoff.php

http://www.threadsmagazine.com/item/4631/making-sense-of-stabilizers/page/all

http://www.headgearplus.com/embroidery.html

https://www.britannica.com/topic/plain-weave

http://cs.brown.edu/courses/cs092/VA10/HTML/Plate1Explanation.html

http://www.threadsmagazine.com/item/4160/know-your-knits/page/all

 

 

golf outing

Effectively Promoting Your Golf Outing

Create a checklist

There’s a lot that goes into promoting your golf outing, so we’ve created a guide to help you achieve your desired outcomes from the event! Think of it as your checklist for success.

Who can benefit from a golf outing?

A golf outing is a great and time-proven nonprofit fundraiser, while a corporate golf outing is a great vehicle for raising money for charity.

On a side note: If you can’t afford to sponsor a golf outing, consider sponsoring a golf outing. You’ll get a smaller banner and your logo will be smaller on printed materials, but it’s a good way to get in the game and raise brand awareness.

Reasons to organize a golf tournament:

  • Client entertainment
  • Fundraising
  • Public relations
  • Competition
  • Networking

Promotion

The importance of effectively promoting your golf outing to achieve your events’ goals cannot be overstated. A lot of planning goes into it, so you want sponsors to get involved and people to show up!

A golf outing also provides an opportunity to advertise to a demographic with a disposable income. This can be a great way to secure future donations for your charity or gain customers for your business.

Your company or organization’s name will appear on programs, banners, and signs. If there’s an awards ceremony, your name will be mentioned. TV and newspaper journalists covering the event present another opportunity for recognition and brand-building.

Identify your goals

A golf outing is a great way to drum up publicity and raise funds; but how do you get the ball rolling?

First, develop a clear focus and devise a specific plan to execute your vision. Define your purpose and put it in writing. This way questions and intensions can be resolved immediately and the committee is on the same page before the execution of the event starts.

Set a specific goal for how much money you want to raise. Be sure that the goal can realistically be reached or surpassed, but you should also not be afraid to challenge your team to reach a “stretch” goal. Determine and define how the money that is raised will be used. Donors want to know where their money is going and that it will be spent efficiently.

If this is your first time planning a golf outing, consider making it a smaller affair and growing it each year so you can maintain a reputation of putting on a high-quality event. It’s always wise to list all of your successes and failures for each event so that you can learn from them and build on those for each subsequent event.

Devise a timeline

Make sure to allot yourself enough time to plan and promote your golf outing. A timeline helps you stay ahead of the game. An event calendar that lists what needs to be done and who is responsible is a helpful tool to keep you on track.

Reasons to plan ahead:

  • More pledges
  • More golfers
  • More corporate sponsorships
  • More prize donations
  • More publicity in paid and earned media
  • Golf course facilities usually book events 8-12 months in advance
  • Possibly better rates for the golf course (also inquire about group rates or discounts for charity events)
  • And more!

Game plan

Plan your marketing strategy for players and sponsors.

  1. Set up a committee and sub-committees
  2. Schedule committee meeting dates
  3. Identify financial goals
  4. Determine sponsor prices
  5. Determine player price
  6. Organize volunteers to handle spotting, beverage carts, registration, silent auctions, etc.
  7. Devise a way to register applicants (preferably online)
  8. Set up a website, or at the least, an event page on Facebook
  9. Update the golf facility about the number of golfers as it changes

Setting up a committee

The committee’s role is to help you organize and execute the event. Putting together a committee is a wise move because you have more people helping and a variety of skills to tap into. Some committee members might have planning experience and can share what they know from past failures and successes.

Locating committee members

Consider these ideas for finding prospective candidates. Make sure to put together a diverse group.

  1. Business people with contacts outside your organization’s network (leading to more sponsorships)
  2. Your board members
  3. Your supporters
  4. Employees
  5. Suppliers
  6. People suggested by your board members and supporters
  7. Individuals with specific talents needed to organize the event

If you are planning a large or complex event, the committee can be split into sub-committees to plan out the specific details needed to make the event a success.

Also consider consulting golfers for ideas.

Committee assignments include:

  1. Money and finances
  2. Scouting to locate a site to hold the golf tournament
  3. Marketing to players and sponsors
  4. Planning event activities and social functions
  5. Food and beverages
  6. Auction items and other prizes
  7. Logistics (including parking or transportation directions)
  8. Additional aspects of the event, such as selecting a good date for the event

Choose committee members who are passionate about the event and committed. Serving on the planning committee can be a lot of work, so you want people who will be dedicated.

Setting a fundraising goal

The majority of the revenue will likely come from sponsors. Reasons sponsors agree to participate include:

  1. The sponsor believes in your cause.
  2. The sponsor wants to maintain or establish a relationship with you or a committee member(s) or player(s) who are current or potential clients.

Decide how many players you would like to recruit The U.S. average is 120 players, but most golf courses accommodate 144 players.

Charge a reasonable entry fee. The amount should cover the cost of the golf course and a player welcome gift or goody bag. A rule of thumb is to multiply the total cost by 1.25 to set the price.

While this isn’t fundraising per se, it could save you money: Select a weekday for the golf outing because this is when courses and large blocks of time are easier to reserve. You might get even better rates by dropping by and talking to staff or the manager in person.

Make the day about having a good experience so that people tell their friends and come back next year.

Ways to raise money:

  • Sponsors’ cost to advertise on signs and banners
  • Advertising space in the event program
  • Players’ registration fee
  • Mulligans (an extra shot or a redo that can be used at anytime throughout a round)
  • Contests at the event
  • Raffle tickets
  • Live auction
  • Silent auction
  • Door prizes
  • Gift bags for sale
  • Dinner before or after the event

Advertising to sponsors and players

Marketing options include:

  • Flyers
  • Ads in the sports section of the local paper
  • Local media coverage from newspapers and television stations
  • Multiple press releases
  • Spokesperson to respond to media and the general public’s questions
  • Newsletters
  • Email blasts
  • Social media
  • Organization or company website

Your web presence

Your website should include:

  1. The mission statement for the event
  2. Information about your organization
  3. Description of event activities including contests, auctions, and food
  4. Event details including date, time, cost, and location
  5. Information on the golf course
  6. Directions
  7. Online registration that accepts credit cards
  8. The sponsors’ logos
  9. A link to share information with a friend via e-mail or social media

Event signage

Signs and banners will guide your guests, making it a frustration-free experience navigating the set-up; and it will make your sponsors happy to see their names and logos displayed throughout the event space.

Ideas for signage include:

  • Welcome banner
  • Thank you banners
  • Charity facts
  • Sponsor board
  • Directions
  • Clubhouse entrance
  • Golf cart signs
  • Indicating the first tee
  • Reminders for fans to remain quiet during play
  • Contest and hole sponsor signs
  • Contest announcements
  • Post-tournament awards ceremony
  • And more!

Eye on the prize

Consider what promotional items and prizes you’d like to offer or distribute. Make sure to have gift bags for players. Prizes are a great way to add to a festive atmosphere and make people feel connected to the event and the organizations sponsoring it.

Items to consider for a golf outing:

  • Apparel
  • Coasters
  • Golf towels
  • Key chains
  • Logo apparel
  • Mugs
  • Pens
  • Posters
  • Tote bags
  • Umbrellas
  • And more!

Ways to win golf prizes

You’ll gain more golfers with cool prizes. Consider some swag for:

  • Longest drive
  • Closest to the hole
  • Hole- in-one
  • Lowest actual score
  • Best adjusted score
  • Lowest team score

Ask sponsors to donate golf-related items as well.

Establish a new tradition

Follow up with sponsors, participants, and committee members after the event. Personally let them know how much money was raised.

Contact T.R. McTaggart!

T.R. McTaggart provides promotional items and prizes that will be perfect for your golf outing. Our expertise in providing the right items to fit the occasion goes back half a century!

Contact us for all of your promotional item and sports apparel needs. We are happy to brainstorm with you and discuss promotional ideas to make your golf outing a success!

Call us at (800) 433-0983.

Visit us online at: https://trmctaggart.com/events-and-fundraising/

We look forward to working with you!

 

 

Links:

https://golfdigestplanner.com/golf-tournament-marketing-launch-your-event/

http://golftips.golfweek.com/ideas-promote-company-golf-tournament-20730.html

https://www.pinterest.com/explore/golf-tournament-ideas/?lp=true

http://www.fundraiserhelp.com/planning-a-charity-golf-tournament.htm

https://www.linkedin.com/pulse/planning-promoting-successful-golf-tournament-ed-warburton

http://www.pga.com/pga-america/pga-information/tips-organize-golf-tournament

https://www.englishclub.com/vocabulary/sports-golf.htm

custom t-shirts

Using Custom T-Shirts to Boost Fundraising

So You Want to Put On a Fundraiser

Custom T-shirts are a great way to bring in money for your organization. When you boost fundraising with custom T-shirts you gain a host of benefits you might not have considered. You want to quickly raise money and then devote the majority of your time to achieving your organization’s mission, custom T-shirts can help you do both.

Key uses of custom T-shirts:

  • Sell to raise funds
  • Promote a cause
  • Promote an event
  • Raise awareness about your organization and the issues it supports

Nearly any organization can benefit from custom T-shirts for fundraising efforts.

Who can benefit:

  • Athletic departments
  • Athletic booster clubs
  • Nonprofits
  • Charity events

If you run a nonprofit or are athletic director or involved with boosters for an athletic department in need of subsidizing unmet school sports costs, you know that fundraising is an important part of your job, a non-negotiable. However, instead of being overwhelmed because it’s fundraising time, why not embrace it?

Goals

First, define your goal for the T-shirt fundraising initiative. Be specific and write it down. Break down the large goal into smaller chunks that will lead to fulfilling your ultimate goal.

Make sure to decide on a timeline as well. If you’re like most people, procrastination can come in the way of finishing and accomplishing what you set out to do. Make sure the timeline is realistic as well. You want to push yourself, but you don’t want to get frustrated.

Finally, look back at what you set out to do and reflect on it for your next fundraiser. You will learn something new every time.

Determine Your Target Market

Keep up with your target market’s current tastes. Especially if your target market is young, they can be fickle about style. Consider demographics such as:

  • Age
  • Gender
  • Income
  • Geography

Research to find out your target market’s other tastes so you can cater to what they are apt to like. For instance, if your audience is mostly women, consider adding tank tops as an option. Or consider the cost of the wholesale shirts if your customer is younger with less disposable income. You should always think about the season. If you are in a region that experiences long winters, you might choose a T-shirt that’s thicker, or possibly even long sleeve garments. On the other hand, if the T-shirt is going to be worn at a charity racing event, you might select a thinner, synthetic fabric.

Get Creative!

People are willing to pay for something special. So make your custom T-shirts something your potential buyers don’t have in their wardrobes, but would want to have. Customers are more likely to make a purchase if they don’t already have three T-shirts in the same color. In addition, if they’re looking for a shirt of a certain color to wear that day they won’t overlook yours, costing you brand exposure.

Do temper your creativity though; don’t get too crazy. You may want people to actually wear these shirts in public beyond the charity event or outside of baseball practice to increase brand exposure. However, even if people are sympathetic to your cause, they likely won’t buy the shirt if they don’t want to wear it!

Tell (and sell) a story

People love stories. Most people don’t buy things based on facts, but rather on an emotional feeling the advertiser is selling. This approach seems to be especially effective when a purchase is a want versus need.

Though raising funds is the goal, you want people to connect with and remember your cause. People remember stories. Look at other campaigns that have been successful and ask: Why they worked? How did they tell their story? How can you tie-in your design to convey your story?

Making Connections

T-shirts help people feel a connection with your cause. They are literally wearing it – and advertising it. The shirt connects them physically with the idea or cause. They’ve committed to it.

Custom T-shirts can also take on symbolic meaning. At the Tour de France a yellow or polka dot shirt isn’t just a yellow shirt or a shirt with a pattern; the shirt is transformed to symbolize winning and the sacrifice and dedication that led up to it. Further, pastel pink is immediately associated with the Susan G. Komen for the Cure’s efforts to fight breast cancer. Creating symbolic meaning takes time and effort, which begins with a design that captivates.

Lastly, T-shirts produced specifically for fundraising make people feel a sense of community with others wearing the T-shirts. They will wear your garments as a badge of honor so make them great in doing so.

Incentives

People love giving to good causes. Incentives make it even better! While the cost of custom T-shirts must be subtracted from the amount donated, adding T-shirts into the equation carries a lot of advantages.

You raise your organization’s visibility. A donor purchases a shirt and then other potential donors see it and ask about it, and the message spreads. A conversation is started. Or, donors post selfies on social media, such as Facebook or Instagram, and people see it and then Google it to find information about the cause.

Some people, though they probably wouldn’t admit it, like to show others that they are charitable. A T-shirt provides them an opportunity to accomplish this! In one study, offering to publish names of donors in a newsletter if they donated a certain amount increased the likelihood of donations by 24.5% and increased the amount given by almost 14%.

This suggests that an incentive such as a custom T-shirt will likely encourage people to donate more. Say they were going to donate $20 but a shirt is $30. You’ve just raised a contribution by 50% (less the expense of the shirt)!

Consider your margins

Don’t lose sight of your primary goal: profiting from the sale to raise funds. Make sure you consider the cost of each shirt, including the cost of screen printing or other applications, when you determine the price you will charge to consumers.

Deliver on the goods!

At T.R. McTaggart, we have myriad styles and colors so you can be as specific as you want when designing how your product(s) will look. Our custom T-shirts are also high quality, so customers are always satisfied. This also means the T-shirts last a long time, extending the life of the T-shirts’ promotional value for your organization.

Marketing

The approach to marketing that will be most effective for your nonprofit can be unpredictable, but do as much research as you can to make an educated guess about the best strategy to pursue.

One option to boost fundraising with custom T-shirts is creating a Facebook ad aimed at your target demographic. Post it on your website and social media pages even consider purchasing an ad in a local newspaper or magazine to reach readers who may be interested in your cause. Consider organizing an event such as a fun run or golf outing. Through these, you engage the community and have an opportunity for publicity. A press release to your local newspaper to get earned media wouldn’t hurt either.

Be sure to pay attention to the medium you’re communicating through. Sending emails to potential donors is something you should do, but if you’re trying to reach potential donors on social media it is better to engage in a dialogue. Don’t just cut and paste your email blast. Ask your followers on Facebook to post your message on their wall or share it with their friends. Not only is this strategy more effective in raising money, it spreads the word about your organization along the way.

Consider reaching out beyond your usual base support. It is best to use multiple approaches to reach multiple audiences.

Fame

If you are able to do so, another factor that entices people to donate is getting a well-known person to either donate to your nonprofit – or possibly provide a PSA in support of. This increases the chances that someone will donate by 22%. If you get a big name to sponsor you, make sure others are aware! People are busy and there are a lot of charities. A famous name makes people assume their job is easier – they don’t need to research the charity closely because it’s already been evaluated as a worthy organization. If you can get the celebrity to wear your custom T-shirt in public, exposure will skyrocket, and so will sales!

Get out the word!

There are numerous ways to approach your campaign and feature your custom T-shirt.

  • Promote on your Facebook page
  • Find similar groups on Facebook
  • Connect with groups on LinkedIn
  • Advertise your message on Twitter
  • Attend local events
  • Organize a local event

Be proactive about your marketing campaign. If you aren’t sure how to go about this, enlist someone who can help.

Reach out to like-minded groups

Are groups and organizations with similar missions aware of your campaign? Consider teaming up and cross-promoting with them. By helping each other out, you can both increase your base of support.

T.R. McTaggart provides custom T-shirts

At T.R. McTaggart, we create custom T-shirts using your design or we can create unique designs to help you promote your brand and achieve your organization’s goals. Our expertise in designing and providing custom T-shirts has come from 40 years of experience. T.R. McTaggart creates custom T-shirts using screen printing, embroidery, or dye sublimation. We will work with you to make sure you have the colors, styles, and most importantly that your message gets across effectively. Don’t hesitate to reach out to us!

Custom T-shirt online store

We also offer a free online store that can be created for custom T-shirt sales.

Setting up a custom store also has the benefit of meeting demand and not over or under estimating that demand.

Custom online store advantages include avoiding:

  • Up-front costs
  • Risk
  • Worry about collecting and keeping track of money
  • Dealing with shipping and handling
  • Keeping inventory
  • Logistics of distribution

We look forward to working with you on your custom T-shirts!

 

Links:

https://www.nakaapparel.com/fundraising-t-shirts/

https://blog.placeit.net/how-to-make-a-t-shirt-fundraiser/

http://www.socialbrite.org/2011/09/15/goodthreads-custom-t-shirts-as-a-fundraising-tool/

https://www.wsj.com/articles/how-charities-can-get-more-out-of-donors-1418598068

https://www.theatlantic.com/business/archive/2011/10/thinking-vs-feeling-the-psychology-of-advertising/247466/

https://trmctaggart.com/products/custom/

https://trmctaggart.com/online-stores/