2018 color trends

Top Color Trends of 2018

The Future is Coming

What do Beyoncé and Hillary Clinton have in common? W Magazine recently points out that both women embrace deep purple fashions. Perhaps the end of 2017 was foreshadowing the 2018 color trends. The top colors for 2018 build on this bold violet to make for a refreshing Spring 2018.

The Importance of Staying Trendy

2018 color trends serve a practical purpose. If you have colors that are out of date (and not in a cool retro way), automatically your potential customers transfer this onto the product. For example, if you’re a tech company, customers might subconsciously think you are embracing old technology and not headed toward the future.

Pantone’s color of the year, however, is all about embracing the future.

Color Tells the Story

One way to ensure trendiness is to refer to the 2018 color trends. (OK, if you have a bad design, color alone is not going to cut it. But color can go a long way!)

How the “Colors for the Year” are Determined

So, how do the annual fashion-forward colors get selected? The colors of the year have a lot to do with the attitude of the culture at that point in time. In this way, 2018 color trends serve as a cultural indicator, not merely a design aesthetic.

What Will Be the 2018 Color Trends?

Last year’s color of the year was Greenery. While 2017 was about getting in touch with the earth and nature, 2018 is about harnessing possibilities and looking toward the future.

Pantone Color Institute executive director Leatrice Eiseman says, generally, neutrals are ‘in’ and iridescent colors always will be. For this year, intense saturated colors have replaced pastels as the go-to colors for fashion in 2018. 

Introducing the Color of the Year for 2018!

PANTONE 18-3838 Ultra Violet is the PANTONE® Color of the Year for 2018!

“Inventive and imaginative, Ultra Violet lights the way to what is yet to come,” says Pantone.

“Violet communicates originality, ingenuity, and visionary thinking that points us toward the future,” says Eiseman.

Ultra Violet is associated with:

  • The cosmos
  • The future
  • Discovery
  • The vastness of the universe
  • The night sky
  • Possibility
  • Counterculture
  • Unconventionality
  • Art
  • Prince
  • David Bowie
  • Jimi Hendrix
  • Meditation

The Color of Royalty

Though purple points to the future, the color has a long history. Centuries ago, purple dye was made from the mucus of sea snails in the Phoenician city of Tyre. Due to expense of dying fabric purple, for centuries purple has also been associated with royalty, power, and wealth.

In 1856, while he was trying to create a synthetic cure for malaria, William Henry Perkin discovered a way to make purple synthetically. Thank you, Perkin, for bringing violet to the masses – so we can all enjoy wearing it in 2018!

Ready to start dreaming about apparel possibilities for 2018?

Top colors for 2018

Announcing 12 complex, saturated colors and 4 neutral classics for fashion in 2018!

The Pantone Color Institute creates the PANTONE Fashion Color Trend Report London Fashion Week Spring 2018. The colors are nuanced yet easy to mix with other colors. Consumers today want to experiment and have fun. They aren’t concerned about colors fitting in to a certain gender or season. The 12 vibrant colors and 4 beloved classics hold many possibilities for fashion in 2018.

The 2018 color trends invite creativity. The colors can be easily layered and contrasting hues can add some punch from the runway to the work uniform.

Eiseman told the New York Times that Ultra Violet “takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.”

About the Spring 2018 Classic Color Palette

Classic color is the foundation that stays the same from season to season. Easily paired with anything, these colors enhance the colors of the season.

Pantone describes these mainstay shades as conveying “energy, sophistication and serenity.” Pantone says while some of this year’s colors are multi-dimensional and grounded hues, others are vibrant, uplifting shades.

Introducing the 2018 Color Trends! 

Cherry Tomato

(PANTONE 17-1563)

Cherry Tomato is an orangey red that is punchy and exudes energy. It stands out in a crowd – and in a textile print! Get ready to make a statement!

Palace Blue

(PANTONE 18-4043)

Palace Blue reads like an invigorated royal blue; a powerful, intense color both in hue and emotion.

Ash Rose

(PANTONE 17-1514)

A sophisticated color, Ash Rose looks like the perfect blush and eye shadow for the daring personality. This muted pink could serve as an unexpected neutral.

Nile Green

(PANTONE 14-0121)

Nile Green is a light green that you can’t quite place, which keeps it interesting. It references nature. An optimistic color, it unabashedly invites Spring to come.


(PANTONE 13-0646)

A fun color meant for the bold personality, Meadowlark makes a statement. Confident and daring, Meadowlark could be the focus of the fashion or, more likely, a highlight that reminds you life doesn’t always have to be serious.

Blooming Dahlia

(PANTONE 15-1520)

Blooming Dahlia offers another sophisticated swatch that harkens to nature, bringing influence from the outdoors to be celebrated.

Ultra Violet

(PANTONE 18-3838)

A bold statement, Ultra Violet is as intense as it is beautiful. How could you not have a good 2018 wearing it?

Spiced Apple

(PANTONE 18-1325)

Brown with a red undertone, Spiced Apple adds another intense choice to the Spring 2018 palette. A shade with a classic quality about it, Spiced Apple is unexpected.

Pink Lavender

(PANTONE 14-3207)

Pink Lavender is the adult, sophisticated version of pretty in pink. The color has the possibility to play off other colors in smart ways.

Almost Mauve

(PANTONE 12-2103)

A dark ivory, Mauve adds a serene resting place for the eye. It’s the perfect cotton canvas to support the bold colors of the season.

Rapture Rose

(PANTONE 17-1929)

A romantic color, perfect to create a heart-shaped Valentine, Rapture Rose is sure to lift the mood.

Lime Punch

(PANTONE 13-0550)

Lime punch is a screaming shade, ready to take on the year. It’s a color that will influence all other colors in the same design. Not for the faint of heart!

And the Core Classics!

2018 color trends that draw from wardrobe basics.

Sailor Blue

(PANTONE 19-4034)

Sailor Blue is a sophisticated navy that serves as a neutral and reads professional. It also happens to look like a midnight sky.

Harbor Mist

(PANTONE 14-4202)

A mid-tone dove gray, Harbor Mist is a beautiful classic neutral ready to complement whatever’s next to it or it can stand on its own.

Warm Sand

(PANTONE 15-1214)

Raising the temperature this season, Warm Sand is a neutral shade with an earthy vibe.

Coconut Milk

(PANTONE 11-0608)

Coconut Milk is chock full of possibilities. A cold neutral, Coconut Milk holds a graceful simplicity.

About Pantone

Pantone LLC, an authority on color, was founded in 1963 when Lawrence Herbert created an innovative system for matching and communicating specific shades of color.

About Pantone Color Institute

The Pantone Color Institute is the division of Pantone that predicts color trends and advises companies on color.

Where Can You Find Apparel and Uniforms in Pantone’s 2018 Color of the Year?

T.R. McTaggart provides the latest fashions featuring the 2018 color trends, including deep purple.

Contact Us Today

T.R. McTaggart provides its expertise to provide custom apparel and promotional items for clients of all sizes, including resort and gift shops, local sports teams, non-profit organizations, and businesses. Inspired by the 2018 color trends? Ready to explore your future in 2018? Give us a call at (800) 433-0983 or Contact Us to see how you can incorporate the top colors for 2018 into your next design!




















Color Trends of 2017

Top 10 Color Trends of 2017

Why Color Trends Matter

Colors have a tremendous effect on influencing consumers’ everyday buying decisions. They communicate messages without using words and are crucial to creating a successful brand. Colors can be helpful in evoking emotion, persuading opinions, and making lasting impressions. In many cases, colors used in a design make the difference between “That looks nice” and “I absolutely must have it!” Successful businesses understand that the colors they use reflect the uniqueness of their brand and helps build lasting relationships with customers. At T.R. McTaggart, we specialize in helping businesses to develop their brand by offering innovative design options for apparel and promotional items, and one of the most important aspects of good design is effective use of color. While some colors are classic and always en vogue, many colors are simply trendy, so knowing which colors to use in a design for any given season is vital to producing products that will sell. With that in mind, here are the reported top 10 color trends of 2017.

Who Sets Color Trends? – The Pantone Color Report

Believe it or not, there is a science behind setting color trends. The Pantone Color Institute researches and uncovers the color trends for any given year and shares those findings for industry consumption. The institute’s director, Leatrice Eiseman, along with her team of professional color specialists, sets out each year to establish a new color report, and shares it with those who may be interested – particularly those in the fashion industry. The Pantone Color Report can be very useful in helping designers come up with the “next best thing” for the year’s fashion line.

How Can Following Color Trends Help Your Business? 

Many business take their artistic, designer, and fashion queues from the Pantone Color Report because in the past it has been very successful in influencing design trends and driving sales. The development of the Pantone Color Report is influenced by various things, including research conducted on former trends, current world affairs, and patterns and consistencies in fashion, art, and designs studied over time. Taking advantage of this research can be beneficial to businesses because it allows them to communicate more effectively to their customers via rhetorical cues that colors can convey – whether that is B2B or B2C. When creating a brand design for your business, it is important to know how to be as effective and efficient as possible in conveying your message. Any business seeking to bring its brand to life should incorporate the top 10 color trends of 2017 into their overall design strategy.

These 10 colors present a theme representing vibrant tones found in the natural world, through hues such as primrose, which inspires thoughts of sunflower fields, or flame, which brings to mind the deep reddish orange of a grapefruit. The top 10 color trends of 2017 offer variations on every color found in the rainbow, and will no doubt inspire innovative and creative designs for the calendar year.

Top 10 Color Trends of 2017

Niagara is a classic, demin blue jean color that represents ease and relaxation. This classic color will be very popular in the fashion industry this year, and speaks to individuals that are in search of dependability and comfort.

Yellow has always been an inviting color that reflects joy and happiness. Primrose is a shade of yellow that reflects both happiness and warmth. Its tented sunflower tone appeals to upbeat and energetic individuals, and also adds a bit of heat to spring.

Lapis Blue
This bold, navy blue is very confident and powerful. It focuses on accentuating inner radiance and strength. This color is especially attractive to women in business and individuals with a lot of energy.

Flame, as you can imagine, is a reddish, grapefruit orange color that’s very fun and flamboyant. This invigorating color draws you in completely and is attractive to almost everyone.

Island Paradise
This color is widely associated with vacations and relaxation. Island Paradise is easy, calm and caters to the dream of a tropical escape. It speaks to individuals who are looking to get away and relax.

Pale Dogwood
This very soft and airy shade of pink is sweet and gentle. It says “you are a delicate and tender being.” It speaks to individuals who are in search of peace and serenity.

Greenery is a yellowish-green that inspires people to get in tune with nature and the outdoors. Its bright and refreshing hue reveals ones need to explore and be active.

Pink Yarrow
This very festive and bold fuchsia pink is great at drawing people’s attention to it. It reflects energy and liveliness. Pink Yarrow is captivating and exciting, and can be counted on to make a statement.

Kale is a leafy green color that represents earthliness and a healthy living. It’s a perfect accent to brighter colors as well. Like Greenery, Kale reflects nature and encourages people to be more active outdoors.

Hazelnut is a transitional, neutral tone color that can be worn all year round. It is warm and blends effortlessly with all the seasons. Many people appreciate this color because it acts as the perfect default color and can be used throughout the year to bring warmth to all environments.

How Can You Make These Colors Work For You?

If you want to find out more about how you can make the top 10 color trends of 2017 help your brand stand out from the pack, call T.R. McTaggart today at (800) 433-0983. We are internationally recognized for our innovative and creative designs, and would love to talk to you about how this year’s color trends can help bring your design visions to life.

Take your corporate event to the next level with a theme

Themed event











Tired of the same ol’ annual company event?  A theme is a way to take corporate event instantly from drab to fab.  But there are some important points to take into account to make it successful.

First, consider executives’ tastes and sensibilities.  Will they like a theme?  More importantly, will they like your theme?  When in doubt, consult your manager.  He or she might serve as a great sounding board for your ideas.  Even if you get the go ahead for the theme you have in mind, don’t get ahead of yourself.  You need to be mindful of a budget.  Themed parties can be expensive.  You might have to cut some corners for the sake of keeping with the theme.  Similarly, ask yourself what message you want the event to send.  Is it supposed to be a fun mixer-type event, a team-building occasion, or something entirely different?  The theme should be appropriate for the type of event.

Theme or not, remember that we can help you take care of the promotional side of events.  Businesses have leaned on us for years for their branding needs.  We’re knowledgeable, timely, and best of all we’re just a phone call away:  (800) 433-0983.