custom screen printing

4 Reasons Why You May Need Custom Screen Printing

A Versatile Option

There are many reasons for custom screen printing. Screen printing is versatile because it is appropriate for a variety of personal, organizational, and business needs.

There are a variety of choices when applying graphics and branding to your apparel.

Options include:

  • Screen printing
  • Embroidery
  • Sublimation and heat press
  • Digital full-color imprints

Before choosing screen printing, consider the process that would best serve your concept. The design team at T.R. McTaggart can help you with that.

Why Screen Printing?

Screen printing is the most popular method of garment decoration. It’s also very affordable and is a highly economical and efficient method for printing in bulk.

Color and Design

When choosing the color of your shirt, think about it in relation to the colors of your design that will be printed on it. This will affect how stiff the print is, as well as the price.

It’s cheaper to print on light fabrics, such as white or heather grey, because the ink is more visible. If you select a dark fabric, you have to print a white under base so the colors in your design can be seen despite the dark background. This additional layer increases both the price and thickness of the print.

Each color adds to the cost because a new screen is made for each color. So, think about how many colors you actually need. Is there a way to get the same message across (and still make it look cool) with minimal colors? Could you strategically use the fabric’s color as part of the artwork? You want to consider cost versus effect gained.

On the other hand, maybe you have a design that demands a lot of layers to meet your vision. Sometimes this is the case. Just make sure you’ve weighed the alternatives first before you come to that conclusion.

No worries, though, because the design and sales team at T.R. McTaggart are here to assist you every step of the way. We can make your ideas come to life, and at an affordable price!

So what are the four main reasons why you may need screen printing services from T.R. McTaggart?

1. Outfit Your Sports Team

Custom screen printing is a great option for outfitting your sports team. At T.R. McTaggart, we offer screen printing on garments for nearly any sports teams, including:

  • Baseball / Softball teams
  • College intramural
  • Church leagues
  • Youth soccer
  • And more!

2. Boost School Spirit

Screen printing is great for apparel worn at school events and can boost school spirit through pride in school colors and showing off a beloved mascot. Whether you’re outfitting the math club or robotics team or want to give the glee club or the band a unified put-together look, screen printing is a fun way to accomplish that goal.

Order shirts with your school’s logo or mascot and students will be proud to wear it – and maybe even hang onto it as memorabilia. Custom screen printing is a great way to build and preserve memories.

3. Outfit Your Organization or Business

Whether you are a nonprofit or fortune-500 company, screen printing is a great option.

Maybe you want to show pride as a member of the PTA or show unity at a fundraiser. Perhaps you want to add to the festivity of your company’s or organization’s picnic. Or, maybe you have a trade show coming up and want shirts for employees to wear and for promo items to give away.

There aren’t many instances when screen printing wouldn’t be a good option.

4. Merchandise for resort and gift shops

We also screen print on merchandise designed for resort and gift shops. We create custom designs or print your designs.

Apparel and other items available with print include:

  • Flags
  • Umbrellas
  • Tote bags
  • T-shirts
  • Hoodies
  • Jackets
  • Youth garments
  • Large and tall garments
  • And more!

Why trust your custom screen printing to T.R. McTaggart?

T.R. McTaggart is an industry leader in custom screen printing design. We have the knowledgeable and experienced team to get it done right, in a timely manner, and at a reasonable price.

From design to fabric, we use one color to eight colors and four-color processes. No project is too big or too small for our screen printers. We are equipped with manual and automatic presses, a large selection of ink colors, and Douthitt advanced computer-to-screen imaging technology.

At T.R. McTaggart, our dedicated team prides itself on making fashionable apparel and promotional items. We service clients nationwide, including resort retailers, souvenir shops, and a variety of gift markets.

We’ve provided quality screen printing for almost four decades and have completed over 66,000 projects and served more than 5,000 satisfied clients. We guarantee satisfaction with every order.

There is no job too big or too small and we give all jobs equal attention.

We also provide a free online store service that allows employees or teammates to buy your company’s branded apparel 24/7.

Bring in your design or have our designers work with you to make something great!

Our screen printing designs are featured at:

  • Athletic departments
  • Family gatherings
  • Fundraising events
  • Holiday parties
  • Promotional campaigns
  • Resorts and gift shops
  • Special events
  • Team building functions
  • And more!

Reasons to choose T.R. McTaggart:

  • Dependable
  • Durable
  • Economical
  • Experienced
  • Knowledgeable
  • Professional expertise in screen printing
  • High impact
  • One of the largest selections of apparel
  • Versatile
  • Gets it done on time

Contact us today to discuss your needs in greater detail or to request a quote. We welcome clients from all industries!

 

 

Links:

https://trmctaggart.com/screen-printing/

http://nearsay.com/c/222159/80213/the-top-3-reasons-to-purchase-custom-screen-print-tees

http://t-biznetwork.com/articles/screenprinting/basic-screen-printing-techniques-101/

http://www.mcloone.com/blog/how-your-company-can-benefit-from-screen-printing/

http://www.blankstyle.com/blog/2015/11/printing-tees-for-your-non-profit-5-life-changing-tips/

https://www.pinterest.com/explore/screen-printing/?lp=true

custom online store

Why You Need a Custom Online Store for Your Employees

Stop the Hassle

With a busy workplace, the last thing you want to do is add another thing to worry about. However, like rain in the spring and snow in the winter (at least in Michigan), some things never change: Employees still need uniforms. So, instead of passing out a catalog to employees once or twice per year and collecting their style, color, and size as they hand you money or a check – why not have a custom online store that employees can shop from? An online store simplifies the process and frees you from the hassle of organizing the clothing order. An online store provides easy access to employee uniforms where employees can purchase corporate branded merchandise on demand.

Starting a traditional online store, however, takes a lot of work and money. You would need to hire a web designer, find a host for your website, and hire someone to manage packing and shipping of merchandise. You would also need an accountant and you would want to hire a lawyer to write your privacy policy, terms and conditions, and returns and refunds policy.

If only there were an easier way…

What Is a Custom Online Store?

A custom online store is an online platform that allows members to purchase branded items on demand directly from the store that provides them.

At T.R. McTaggart, we can set up a custom online store to provide branded merchandise and handle your distribution needs.

Technology

Amazon, Airbnb, Uber … Customers, especially the younger generation that grew up with computers, expect shopping to be at their fingertips and on demand. A custom online store caters to this market. Goodbye paper forms; it’s time to embrace change.

The 21st century has seen an extraordinary amount of innovation in technology – so take advantage of this and use it to improve your company.

Easy to maintain

You never even have to come into contact with the actual product. A custom online store is easy to set up and then we handle the rest, including stocking, taking orders, processing payments, and shipping. This will save you a lot of time. We worry about the details so you can concentrate on what you do.

Many types of businesses can benefit:

  • Sports teams
  • Athletic departments
  • Corporations
  • Small businesses
  • Nonprofit organizations
  • Churches
  • And more!

Benefits for sports teams

A custom online store is useful for sports teams. Instead of keeping track of paper order forms and collecting and counting the money to put in a lock box, you can pick what items you want to offer in your online store.

No more hounding students to remember their order forms!

Players pay individually online and you sit back and focus on strategy for the upcoming game. In fact, coaches spend 78% less time managing orders by using a custom online store.

Friends and family of organizations

A custom online store also makes it easier for parents and friends of the team to get their branded apparel to support the team. If there is a school spirit store at your school, parents’ and friends’ schedules might not align with business hours. It discourages sales if people have to make an extra effort to make purchases.

However, with a custom online store, if fans want to get decked out for the big game, they don’t have to worry about a long wait before they get their gear as orders are physically collected. In fact, they don’t even have to wait in line at the store! This can increase purchases and lift team spirit. It’s a win-win-win.

Fundraising

Better yet, you can also use the custom online store to fundraise for your team or nonprofit organization by selling your branded apparel and allocating some of the money to the cause.

You can also decide if you want your virtual store to close and when. Sometimes deadlines motivate people to act and make their purchases, rather than putting it off to a later date.

Work uniforms

Once per year you get a catalog, take orders, and collect money. You get all your employees outfitted in branded-wear for your business … and then next month you hire another team member.

A custom online store will provide easy access to employee uniforms. This makes it easy for new employees to get up to speed with not just the work culture, but the clothes that go with it. Further, veteran employees can purchase corporate branded merchandise to replace old items at their leisure. Everyone fits in and looks polished.

Increase Your Business Presence

Employees wearing branded clothing and other gear outside the workplace can serve as a form of advertising. If workers wear their uniforms outside of work or carry around branded merchandise it expands your business’ presence. Offering useful items increases the likelihood of your employees wearing branded items in public.

One way to encourage employees to buy more branded items is to consider subsidizing the cost. If a polo shirt in your custom online store costs the same as a regular polo shirt, most employees will probably buy the unbranded one. The exception is if your company is a hip record store, a coffee shop, an iconic brand, or a nonprofit.

There are other exceptions too. However, think realistically. If you deal business to business, it is less likely that employees will buy logo wear. However, if employees can get a good deal, they might be willing to be a walking billboard for your business.

Also consider using branded merchandise as a gift or reward to increase your presence around town.

You can offer a variety of items for purchase in your custom online store:

  • Jerseys
  • T-shirts
  • Hoodies
  • Jackets
  • Hats
  • Visors
  • Scarves
  • And more!

We also offer a variety of applications:

  • Screen printing
  • Embroidery
  • Dye sublimation
  • Laser etching

T.R. McTaggart’s custom online store service is also set up to make things personalized.

We offer:

  • Player names
  • Roster numbers
  • Branded gear

Sell non-clothing items emblazoned with your brand as well

For example, tumblers, umbrellas, and tote bags would be items people would be apt to carry around in public, increasing exposure of your brand. People carry tumblers to work and tote bags prominently display brand names.

In sum:

  • Tumblers
  • Umbrellas
  • Tote bags

The key benefits of having a custom online store:

  • Convenient for employers
  • Convenient for employees or team members
  • Processing orders is easy
  • Easier to keep up with demand
  • Employees or team members can order 24/7
  • Offers control, transparency, and visibility for fundraising
  • Limits financial liabilities by eliminating checks and paper order forms
  • Offers a wide selection of products
  • Promotes sales year round
  • You have the option to close the virtual store at a specific date
  • Employees can pay individually or with coupon codes
  • Detailed order reporting available to management
  • R. McTaggart provides all these services! Some companies charge anywhere from $10 to $700 per month to run a customized store. We do it for free!

In summary, having a custom online store with us is free and most likely to be faster and more convenient.

Contact Us Today

Contact T.R. McTaggart today to work with us to create your custom online store. Call us at (800) 433-0983 or visit the Online Stores page on our website.

We look forward to helping you set up shop!

 

Links:

https://trmctaggart.com/online-stores/

http://robynpromo.com/making-an-employee-branded-merch-store-work

http://customonlinecompanystores.com/give-your-employees-their-own-online-company-store/

https://www.entrepreneur.com/article/227034

https://www.jimdo.com/2015/10/27/legal-essentials-for-starting-an-online-store/

 

 

Promotional Items

Using Promotional Items to Boost Your Organization’s Presence

Get Your Organization Noticed

For many organizations, particularly nonprofits that are running on a Spartan budget, using promotional items to boost your organization’s presence at fundraisers and exhibitions is the most effective way to spend your marketing dollars.

Ads are everywhere. On TV and newspapers. On the side of buses and on grocery store floors. When we surf the web pop ups momentarily prevent us from getting to the content. Digital ads follow us online. There are even digital video ads on bathroom stalls at restaurants.

The public is savvy about being manipulated by advertising. Yet, advertising is vital for promoting your organization or business. So, how does one reach customers without putting them off? And, better yet, is there a way to do it cost effectively?

While consumers might fast forward through TV ads or ignore banner ads while they are surfing the web, they love free stuff!

Some cite the first promotional product as a commemorative button for George Washington’s Presidential election in 1789. However, promotional products didn’t become prevalent until the twentieth century. It is puzzling that it took so long to catch on because promotional items have traditionally had a great Return on Investment (ROI).

Nonprofits

Nonprofits are one of the top ten purchasers of promotional items. One study found that 41 percent of U.S. consumers bought a product because it was “associated with a cause or issue,” so this shouldn’t be surprising. However, there are many reasons why promotional items that will promote your brand make sense for your nonprofit organization.

Some reasons include:

  • Helps fundraising for your organization when soliciting donors or offering products for purchase
  • Increases response rates to mailers soliciting donations when an item like a refrigerator magnet, key chain, or pen is included
  • Educates people who see others wearing shirts or carrying totes in public
  • Makes a nice “thank you” gift to volunteers and donors

Make a positive impression

Whether you’re a for- or nonprofit organization, promotional items leave potential patrons with a significantly more favorable impression of organizations that provide them compared to other forms of advertising. The following breakdown details the percentage of people who felt more favorably towards an organization after being exposed to various types of advertising:

  • 9% who saw online advertising
  • 7% who saw a television commercial
  • 2% who saw a print ad
  • 42-52% who received a promotional item

How cost effective are promotional items?

So, we know promotional items work, but how do they stack up cost-wise?

It turns out promotional products have the best ROI compared with the other main forms of advertising. Many companies calculate the Cost Per Impression (CPI) of their advertisements and research reveals these averages.

The CPI for various media buys:

  • $0.019 for prime time TV spots
  • $0.019 for half-page black and white newspaper ads
  • $0.006 for syndicated daytime TV spots
  • $0.005 for radio spots
  • $0.003 for billboards

The average CPI for promotional items? Just $0.004!

Why promotional items work

Promotional items are effective because, depending on the item, people hang on to them and use them; they might even use them every day. Each time someone uses a promotional item they are essentially advertising your organization to others who see the person using or wearing it.

In addition, promotional items work because when someone gives you something, psychology dictates that you will feel like you owe the giver a favor in return. In this case, buying the giver’s products or donating to their organization.

To sum it up:

  • People like free things.
  • Promotional items provide a lot of brand exposure at a low price.
  • People experience positive feelings toward an organization after receiving an item.

Social media

Why not go the extra step and have a little fun with it?

Pairing promotional items that will promote your brand with social media is also a good strategy. It’s a good way to both retain and gain patrons or donors.

People like to feel appreciated, so show your loyal clientele or benefactors that you appreciate their patronage with free gifts every now and then. Word of mouth is powerful. When people feel goodwill and appreciation from your organization and like your brand, they will speak kindly of you to their friends and colleagues.

On social media it is also easy for people to share your organization’s page with their friends. People like to be the trendsetter and find good deals so that they can be the one who shares them with their friends.

A trendy promotional gift can also be effective on social media. Take some of the excitement for the hottest new product and direct some of that excitement to your organization!

Why not extend the reach offered by social media even further by also requesting information from visitors? Besides, if people are asked to sign up for a newsletter they may be apt to buy or donate later, having remembered a good experience with your brand.

Ways to implement social media:

  • Offer promotional items for liking your Facebook or Twitter page.
  • Offer promotional items for signing up for an e-newsletter or giving you their email or mailing address.
  • Encourage people to post or send you pictures of them using your promotional products. This is good publicity for potential customers or donors to see the pictures of others using your products and it gets people actively engaged with your brand.
  • Print QR codes, twitter handles, or other social media sites on your promotional items.
  • Include a big-ticket item contest or drawing advertised in store, at a conference, at a trade show, or on social media.

Potential Pitfalls

Like any form of advertising, there are drawbacks and things to consider.

  • Some experts claim effective promotional items have at least a $5 to $10 perceived value. This can be an expensive investment.
  • Consumers will hang on to the item for varying lengths of time depending on the item. For example, food will expose your brand to the consumer for a shorter time period than other items.
  • This year’s hot colors might go out of style next season. How many T-shirts are do you plan to distribute? It’s OK if you give away all of them; however, if you buy in bulk for a discount and plan to pass some out next year, choose something more traditional that will still be in fashion.

The most effective promotional items

Pens. Pens. Pens.

While there are many options, pens are at the top of the list because they are used more than any other item. Everyone needs a pen and one study showed 40% of recipients used their pens twice per day. Pens also last a long time. This is a lot of brand exposure for such a small and inexpensive promotional item.

However, don’t make your pens so inexpensive that they are poor quality, as this will reflect poorly on your organization. Other than that, you really can’t go wrong.

Tote bags are another great option. Research shows bags are the most frequently used promotional items by consumers, averaging nine uses per month. Because consumers carry them around in public, each bag creates about 1,038 impressions per month. That’s huge!

Consumers also keep bags for nine months, a relatively long period for promotional items. Apparel is also kept around a while, averaging seven months.

The other promotional items people most often keep are items they find useful in the kitchen or the office.

In sum:

  • Pens
  • Bags
  • Kitchen gadgets
  • Office supplies

Effective promotional items are:

  • Used regularly
  • Kept nearby

The most preferred promotional items include:

  • Clocks and watches
  • Digital picture frames
  • Food baskets
  • Luggage
  • MP3 players

While these are the statistics, keep in mind what will work best for your organization’s budget. It is important that your promotional items relate to your brand. This makes it easier for potential patrons to remember you and make connections between the promotional item and your brand.

For example, if you’re a yoga studio and you take away people’s watches at the door to meditate without regard to time, a watch or clock wouldn’t make sense as a promotional item and would certainly confuse your brand’s message!

Promotional Items for Nearly Any Need

T.R. McTaggart provides promotional items that will promote your brand that are high quality and customizable. This reflects well on your brand. We can create items to your specifications to increase your brand recognition.

The products we provide include:

  • Automotive
  • Badges
  • Lanyards
  • Bags
  • Calendars
  • Computer accessories
  • Desk items
  • Eco friendly
  • Food and beverage
  • Games
  • Golf items
  • Healthcare
  • Key tags
  • Kitchen and home
  • Mugs and drinkware
  • Pens
  • Sports and outdoors
  • Stress balls
  • Tools and hardware
  • Travel items

Contact Us Today

T.R McTaggart has over two decades of experience and expertise producing promotional items. If you want to find out more about how we can work with you to design and develop promotional items for your organization that will make your brand stand out, call us today at (800) 433-0983 to talk to a friendly representative about your organization’s needs.

 

 

Links:

http://www.socialfish.org/2015/06/how-you-can-use-promotional-products-to-boost-your-social-media-campaign/

https://finelineprintinggroup.com/how-to-be-effective-with-marketing-promotions-in-the-public-sector/

http://www.nonprofitpro.com/article/why-promotional-products-might-be-your-nonprofits-secret-weapon/

http://www.dexmedia.com/blog/how-to-increase-your-community-presence-and-your-bottom-line-2/

http://info.4imprint.com/wp-content/uploads/1P-13-0712-July-BP-Effectiveness-of-Promotional-Products.pdf

https://promosauruspromotionalproducts.com/promotional-products-cause-top-benefits-nonprofits/

http://www.sageworld.com/blog/index.php/2016/03/22/top-10-promotional-products-for-nonprofits/