personalized gifts

Unique and Thoughtful Personalized Gifts that Show You Care

Personalized Gifts Tailored to Them

It can often be difficult to find the right gift for that special someone, whether it be your boss, friend, colleague, school teacher, or family member. Have you ever thought about a personalized gift? Why consider personalized gifts? Because there are so many gift options to choose from and personalized gifts are gifts that show you care!

What NOT to do

  • Guess what a person wants.
  • Go to shopping malls with nothing in mind and come home empty-handed or buy a gift that’s “meh.”
  • Pick anything out of fatigue and desperation.

A New Trend in Shopping

The new way to shop

Before personalization came down in price, one was left to find something personalized in stores with products meant to attract a diverse customer base. How does one find a gift that’s designed to appeal to everyone’s unique taste? Good question! Luckily, with personalization, we no longer need to look for a needle in a haystack.

Instead, we personalize gifts on demand! With a little lead time, the step of making a gift personalized goes a long way. It communicates to the recipient that they are special to you. It also says, “I didn’t buy this at the mall or convenience store at 11 p.m. on Christmas Eve!”

Spending less time to get a gift tailored to a recipient seems like a no brainer once you think about it.

What is a personalized gift?

A personalized gift is when you add the name or initials of the recipient, a message, your name, or anything personalized to the giftee.

Why Personalize?

Personalization matters

You want to get the person something special. Tailoring the gift to fit one person accomplishes this and accomplishes it well!

Personalized gifts have become increasingly popular. It makes sense. If it doesn’t take that much effort to make a generic gift personal, why wouldn’t you put in a little extra effort? Engrave or etch a person’s name or add a note! After all, it is the thought that counts. In the eyes of the recipient, the time it took you to personalize the item increases its value well beyond the cost and effort to get it done.

People love hearing their name and we all love feeling appreciated and special. Personalizing a gift shows that you’ve thought about the person and you care. It also shows you have a history with them – you know them and want to do something nice for them that they will appreciate.

The SMART way to shop

Even simple gifts can be transformed by customization. Gifts that show you care really come down to the thought you put into it. Say it all with a customizable gift unique to them!

So, why spend more time and money?

Key benefits of personalized gifts

  • Not generic
  • Something they wouldn’t buy for themselves
  • Celebrates and reinforces personal connection
  • Meaningful
  • Memorable
  • No more searching store after store (Instead of finding a perfect gift – make one!)
  • Expresses your feelings
  • You have control over design, color, and message to get exactly what you want
  • Your gift will stand out in a crowd
  • Personalization lasts forever
  • Personalized gifts are gifts that show you care!

Never a Generic Gift

When you personalize a gift, the likelihood of the recipient receiving a duplicate gift is slim.

While there are a finite number of stores, the likelihood of someone buying the same item and personalizing it the same way is doubtful. There’s no need to consult a statistician; no one else will have the same idea. Your gift will be unique!

It’s something they wouldn’t buy for themselves (in a good way!)

You want to find a gift that the recipient will cherish or will get good use out of it, depending on the nature of the present. The thought of the recipient faking a smile and the gift collecting dust only to be discarded is not an option.

Many recipients say they feel special when personalization is added for a number of reasons. They appreciate that the gift cost more and that the gifter went to the extra trouble to get it personalized. We don’t typically personalize items for ourselves. People feel like it would be vain or narcissistic to do so – yet, at the same time, they’d love to have something personalized!

The gift is appreciated when it comes from someone else because it’s something the person wants and they don’t have to feel conceited every time they look at the item. Instead they get a warm fuzzy feeling!

People also find it meaningful that you planned it in advance. It shows that getting the perfect gift for them was important to you. 

Treasured Forever

Personalized gifts have the potential to be cherished forever. When a gift is individually personalized, people get attached to their gift. Think about it: Have you gotten rid of your high school or college diploma? Maybe you played basketball or track and won an award. Or, maybe you were given a plaque for playing in the band. Have you thrown this memorabilia away? Chances are you haven’t! If you did, you probably had to think twice about it.

The personal touch

A plaque for an employee’s accomplishments, or just for being an employee, shows that you care. When you engrave their name or invest in embroidered apparel you’re sending the message that they’re not dispensable. You aren’t the kind of work place that has a 50 percent turn over rate. Employees aren’t just workers, they’re people.

Whether it’s a sports ball they can use at home, or a plaque they can place on their desk, or a mug that will keep their favorite beverage warm, the gesture will be appreciated.

It’s the thought that counts

It’s true. Let the recipient know that you’ve thought about their gift and put in effort to make it something they’ll treasure. 

Go ahead – personalize it!

A little bit of customization can go a long way in making a gift special. Personalized gifts never go out of style!

Ways to personalize

Imprint or engrave a special message from you to them. Embroidery or screen printing makes apparel one of a kind (or one of a small batch!).

  • Name
  • Initials
  • Achievement
  • Year of award
  • A short message of thanks and recognition
  • Also include who the gift is from (you!)

Personalized gift ideas

T.R. McTaggart provides a host of personalized gifts.

Personalized gifts to consider:

  • Apparel
  • Beverage cooler
  • Cube-It Lip Balm
  • Drawstring backpack
  • Holiday ornaments
  • Mugs
  • Pencils
  • Pens
  • Plaques
  • PopSocket phone accessory
  • Trophies
  • Tumblers
  • And more!

Apparel – Consider making shirts or sweatshirts with your family’s surname commemorating Christmas 2017. 

Beverage cooler – Great for friends. Perhaps not the first item to consider for employees unless you’re a brewery and want to encourage “research.”

Cube-It Lip Balm – Perfect for your teenage niece who loves to be in style.

Drawstring backpack – Useful for everyone. Add their name and the recipient can throw some clothes in it to take to the gym, stash a towel and sunscreen and head to the beach (well, in six months that is!), or load it up with some granola bars and trail mix and go for a hike. Bags are versatile so it can be used for each individual’s purpose. 

Holiday ornaments – Great for family, friends, or colleagues. How cute would it be to have a tree with each family member’s name on it? Or everyone at the office to have a place on the office Christmas tree to take home right before the holidays. 

Mugs – Everyone drinks beverages, so this will definitely get some use! Instead of a mug that says “Number one grandpa,” why not add his name? After all, if he’s number one he deserves the extra effort! Also make branded mugs for your company. Employees can use them at work or home. We always need a mug handy. 

Pencils – Consider a monogramed pencil. It’s so simple, yet it makes you feel special whether you’re a child or adult. It never gets old! 

Pens – Monogrammed pens accomplish the same goal. 

Plaques – Show your employees you appreciate all they do! 

PopSocket phone accessory – Perfect for just about anyone. Unless you’re in the tiny minority that shuns technology, the cost of phones these days makes people appreciate protecting them. While you can’t prevent your cousins from throwing their iPhones in the washing machine, there are a lot of situations where the PopSocket phone accessory is a lifesaver. And maybe buy your cousins some rice. 

Trophies – Same as plaques. 

Tumblers – Same as mugs.

Visit T.R. McTaggart’s promotional items page for more ideas!

Contact us

T.R. McTaggart has been providing personalized gifts at an affordable price for fifty years now. Call us at (800) 433-0983 or Contact Us today to find out why!

 

 

 

 

 

Links:

http://www.promoplace.com/trmctaggart

https://www.budsies.com/blog/guest-blog/personalized-gifts/

http://www.giftsforprofessionals.com/page/what-makes-a-personalized-gift-so-personal

https://www.creativelasering.com/blog/5-reasons-why-personalized-gifts-make-great-presents/

 

 

 

corporate gifts

Corporate Gifts that Effectively Convey Employee Appreciation

Recognition Matters

You couldn’t run your business without your employees. It’s important to show your employees how much they’re appreciated – especially at the holidays. Great corporate gifts are a wonderful way to do just that this holiday season. Memorable corporate gifts are even better. We’ve put together a list of corporate gifts to give you some ideas for this special time of year.

It’s important to show your employees they are appreciated because it boosts moral, retention, productivity … and it’s just a nice thing to do for your valued employees!

Giving gifts is a form of recognition. It lets employees know that they are valued. The best corporate gifts are promotional items that say, “Thank you for all you do.”

A Little Appreciation Goes a Long Way

Some managers say their employees are just doing their job. Why should they be recognized and rewarded for doing what’s expected of them?

Many organizations offer minimal recognition. Employees can become dissatisfied at their jobs because they don’t feel that they are appreciated or valued for what they do, especially when they go above and beyond.

Recognition is nice, but it’s also motivating for employees when they feel appreciated.

Gratitude goes a long way. It strengthens your relationship with employees. Corporate gifts also increase:

  • Employee satisfaction
  • Productivity
  • Retention
  • Loyalty

It’s the Thought that Counts: Tips for Your Gifting Approach

Express appreciation

Enough said!

Make it personal

Personalizing corporate gifts makes it feel genuine. It shows that you care about that person individually – they’re not just a number!

Consider adding perhaps a group picture of the employees, or employees in your division if you’re part of a larger company. Write a personal note and be specific in your card. Depending on the gift, add the company logo and the employee’s name.

Employees will be able to tell the amount of thought you put into it.

Practical doesn’t mean boring

Ask yourself if the gift is something your employee would use. You want your employees to enjoy the gift and remember year round that they are appreciated.

Messaging

Think about the gift as a whole package and ask yourself if it’s sending your intended message. Would you feel appreciated and warm and fuzzy if you received the gift?

Great corporate gift ideas:

  • Candles
  • Umbrellas
  • T-shirts
  • Tote bags
  • Water bottles
  • Pens
  • Coasters
  • Coffee mugs and Tumblers
  • Stress balls
  • Ask your employees’ charity of choice
  • Give a gift related to your company
  • Hoodies
  • Jackets
  • Keychains
  • Sports items
  • Clocks
  • Mouse pads

Kristin & Company Candles

Personalize your hand-poured candles! Kristin & Company allows you to customize candles with your business’s logo or have our artists design something for you that represents your business. Candles are shipped within 1-2 weeks.

Umbrellas

Umbrellas make great corporate gifts. Often unintentionally left places, providing an umbrella to have on hand makes rainy days a little brighter when you don’t get drenched!

Tote bags

Tote bags have countless uses, whether going to the beach, attending a community meeting, or even bringing work home with them!

T-shirts

Everyone loves a free T-shirt and people actually wear them. Unless you’re printing something offensive, you really can’t go wrong.

Water bottles

Most people don’t drink enough water each day. Whether it’s the recommended eight glasses, or another amount you try to follow from your favorite study, hydration is important for well-being at the workplace as well as at home.

Pens

Writing utensils are a part of our everyday lives. We always need them, so why not give them as a gift?

Coasters

Another practical item for everyday use. Even if your employees already own coasters, they’ll thank you after hosting a party with relatives who usually don’t follow coaster rules, but used them since the coasters didn’t leave enough space on the fine oak to set down a glass!

Coffee mugs and Tumblers

Keep your workers caffeinated and productive! Or, if they prefer tea rather than coffee, it can help keep them calm. Also beneficial!

Stress balls

You know the work you assign your employees can be stressful. Show some empathy and give them a means to deal with the stress of the job.

And the survey says …

Survey your employees to see what they’d like. After all, why not just ask?! You could even create a suggestion box.

The gift that gives back

Ask your employees what their favorite charity is and make a donation!

Give a gift related to your company

For example, if you’re a brewery, how awesome would it be to send your employees on a trip to see some of the old breweries in Belgium, Ireland, and Germany? Not only would your employees appreciate it, it would make them better at their job too!

More corporate gift ideas

Clothing is always useful. Consider jackets, large and tall garments (a type of personalization!), and hoodies if you have a more relaxed office culture. Sports items are a popular choice. Key chains, clocks, and mouse pads are always useful too.

Corporate Gifts, In Summary

Be creative and have fun with it! Show your employees that you’re not just shopping out of a feeling of obligation. Show a little love this holiday season!

Decorate Your Apparel

One way to make corporate gifts personal is decoration customized to your employees.

At T.R. McTaggart, we offer screen printing, dye sublimation, laser etching, and embroidery to personalize your clothing. Consider embroidering each employees name on a sweatshirt. Nothing says “personal” more than a person’s name.

Perhaps you could make T-shirts that commemorate the office party. For example, you could print a wreath with your company’s name in the middle and “Christmas Party 2017.” It’s okay if it’s cheesy; employees just want to be reminded of happy memories. (Though, the nicer you make it, the higher the likelihood they’ll wear your branded gift around town, rather than as PJ’s only to be seen by the family!)

Have fun with corporate gifts. Make it from the heart and your employees are sure to appreciate your efforts this holiday season.

Contact Us

Who provides a wide assortment of memorable corporate gifts? T.R. McTaggart!

Our expertise is in providing corporate gifts that are sure to let your employees know they are appreciated. Call T.R, McTaggart today at (800) 433-0983 or Contact Us for great corporate gifts this holiday season!

 

 

 

Links:

https://www.pinterest.com/explore/corporate-gifts/?lp=true

http://www.snacknation.com/blog/employee-recognition-ideas/

https://www.thebalance.com/employee-recognition-rocks-1919053

https://www.thebalance.com/purchasing-holiday-gifts-for-employees-1917990

http://www.proformablog.com/maximizing-employee-satisfaction-through-corporate-gifts/

https://trmctaggart.com/products/candles/

embroidery

Using Embroidery to Bring Your Design to Life

Breathe Life Into Your Design

While the typical go-to option for shirt embellishment is screen printing, embroidery is a form that might be perfect for your design. Since the thread is raised above the shirt to create the design, it has a physicality that brings the design to life. While one could argue that screen printing has the ink applied on top of the shirt, embroidery uses thread to make the design sculptural. The direction of the thread can adds detail. Custom embroidered apparel is not to be overlooked!

Filled with Inspiration

Embroidery is ubiquitous. Anya Hindmarch, Gucci, and Clio Peppiatt have all featured embroidery on the runway.

Today’s embroiderers find inspiration from nature, animals, and even Russia tsars’ clothing and French samplers displaying the alphabet. In other words, just about anything!

Make It Special

Custom embroidered apparel stands out. Although it is still an image, embroidered images look more tangible. The rounded bumps you can touch give embroidery a 3-dimentional look. People walking down the street can see it more vividly. This multidimensionality makes the design pop.

Things to Consider

Where do you want it?

You’ve chosen a design and picked out the garment(s) to feature your embroidered design, but where will you place it on the garment(s)? Embroidery can be conducted full-back (duck-cloth jackets only) or via chest sized logo that can go on the right or left chest, sleeves, or locker patch (i.e. under neck line, etc.).

One of the key benefits of embroidery is that offers unique placements for designs that you can’t always accomplish through screen printing?

What Fabric is Right for My Design?

It depends. Some designs are better paired with particular types of fabric. Find out the fabric’s weight and weave and consult with T.R. McTaggart for any questions you may have.

Dense Designs

If your design is dense and you can barely bend it, the embellishment will put stress on knits and lightweight or loosely-woven fabrics. A dense design might also look strange on fabrics that drape (unless you’re going for an avant-garde look!). Medium or heavyweight fabrics would be your best bet for offering the proper support to your design.

Delicate Designs

Pairing a delicate design with fleece or terry cloth might work well for dense designs, but not small spacious ones. The design can become lost in the fabric, and what’s the point of adding an embellishment if you can’t see it? However, apply this design on a smooth plain-weave fabric and your effort will show.

Plain weave is the most popular textile weave. Filling yarn weaves over and under each warp yarn, alternating rows. This process produces a lot of intersections.

How It’s Done

The steps for monogram underlay stitching include a central running stitch to form the backbone.

Another running stitch follows the outline of the letter’s shape, about 0.5 mm from the edge. This added structure makes the final stitching you see when you look at the garment looking smooth.

An open column stitch of approximately 10% density ties the rest of the underlay together and gives the finished satin stitch a the rounded quality you see on embroidered shirts.

Lock Stitches

A lock stitch is small group of stitches, close together and crossing each other. This is important to finish off the product.

Color

At this point, your design is perfect. So, you’re all good to go, right?

Even at this stage there are more important decisions to make. The color of the fabric is vitally important.

The background color of your apparel can either complement or detract from your design. A bold color can drown out a subtle pastel design. A color similar to color in the design will showcase that part of the design. The background color will determine how the design itself looks.

Artist Josef Albers studied the interaction of color and found that the same color on different backgrounds makes it appear that the colors are different. We don’t see colors by themselves, but rather in relationship to one another. Change one color in the design or the background and you can radically change the look of the outcome.

Questions to Ask Yourself

  • Will the design’s density significantly affect the fabric?
  • Does the fabric’s color, weight, and texture work together?
  • Could altering the design’s color resolve a discordance?
  • Would a reinforcement help or make it work?

Always using a backing is best, but certain designs might work without a backing if you choose stable, tightly-woven fabrics like organza or terry-cloth toweling.

Puckering and Distortion

Puckering and distortion occur when designs are too dense for their fabric. A large design is not compatible with knits or lightweight fabrics that drape. Since knits stretch horizontally, a vertical design will pull the knit up and down along its horizontal axis, causing the sweater to pucker. Add a backing to prevent this fate.

The Embroidery Process

In the Digital Age

Once you have your artwork ready, the design is then digitized. At T.R. McTaggart, we use a third part source that specializes in translating your 2-dimensional design into a sequence of stitches, taking into account speed, sequencing, color, and stitch length. This ensures complete accuracy in the embroidery process and is typical practice within the industry.

Starting Production

The process is a combination of machine automation and hands-on craftsmanship by our experienced staff. We load a spool of thread for each color and program the machine to sew the design. We hoop the garments to ensure the embroidered design is clean on the fabric, and re-loaded it into the machine. Then, we un-hoop the apparel and remove the stabilizer if applicable. Finally, we hand steam the hoop rings out of the garment.

Our Experience

At T.R. McTaggart we offer myriad thread colors, employ cutting-edge embroidery technology, and charge our experienced staff with producing the highest quality embroidered products in the industry. Our quality control processes ensure you don’t have to sacrifice durability for creativity. Our embroidery techniques will keep your logo in place for years to come.

This explains why for decades we have supplied high-quality embroidery items for a variety of businesses, organizations, and groups across the nation.

So, let’s get started! Make a big statement using simple thread to achieve your desired look!

Let’s Get to Stitching!

T.R. McTaggart follows a rigorous quality-control process to ensure precision in making your design come to life.

We provide custom embroidery on apparel and gift items, including:

  • T-shirts
  • Polos
  • Sweatshirts
  • Jackets
  • Hoodies
  • Fleeces
  • Hats
  • Scarves
  • Tote Bags
  • Handbags
  • Towels
  • Blankets
  • And more!

Count on us for all your custom embroidered apparel needs! Contact us or call us today at (800) 433-0983 to get a quote. We look forward to working with you!

 

Links:

https://trmctaggart.com/embroidery/

http://www.independent.co.uk/life-style/design/embroidery-how-to-bring-designs-inspired-by-history-into-your-home-a6691106.html

http://www.threadsmagazine.com/item/4411/machine-embroidery-a-marriage-of-fabric-and-design/page/all

http://www.embroideryarts.com/resource/files/faq/anatomy_of_a_knockoff.php

http://www.threadsmagazine.com/item/4631/making-sense-of-stabilizers/page/all

http://www.headgearplus.com/embroidery.html

https://www.britannica.com/topic/plain-weave

http://cs.brown.edu/courses/cs092/VA10/HTML/Plate1Explanation.html

http://www.threadsmagazine.com/item/4160/know-your-knits/page/all

 

 

golf outing

Effectively Promoting Your Golf Outing

Create a checklist

There’s a lot that goes into promoting your golf outing, so we’ve created a guide to help you achieve your desired outcomes from the event! Think of it as your checklist for success.

Who can benefit from a golf outing?

A golf outing is a great and time-proven nonprofit fundraiser, while a corporate golf outing is a great vehicle for raising money for charity.

On a side note: If you can’t afford to sponsor a golf outing, consider sponsoring a golf outing. You’ll get a smaller banner and your logo will be smaller on printed materials, but it’s a good way to get in the game and raise brand awareness.

Reasons to organize a golf tournament:

  • Client entertainment
  • Fundraising
  • Public relations
  • Competition
  • Networking

Promotion

The importance of effectively promoting your golf outing to achieve your events’ goals cannot be overstated. A lot of planning goes into it, so you want sponsors to get involved and people to show up!

A golf outing also provides an opportunity to advertise to a demographic with a disposable income. This can be a great way to secure future donations for your charity or gain customers for your business.

Your company or organization’s name will appear on programs, banners, and signs. If there’s an awards ceremony, your name will be mentioned. TV and newspaper journalists covering the event present another opportunity for recognition and brand-building.

Identify your goals

A golf outing is a great way to drum up publicity and raise funds; but how do you get the ball rolling?

First, develop a clear focus and devise a specific plan to execute your vision. Define your purpose and put it in writing. This way questions and intensions can be resolved immediately and the committee is on the same page before the execution of the event starts.

Set a specific goal for how much money you want to raise. Be sure that the goal can realistically be reached or surpassed, but you should also not be afraid to challenge your team to reach a “stretch” goal. Determine and define how the money that is raised will be used. Donors want to know where their money is going and that it will be spent efficiently.

If this is your first time planning a golf outing, consider making it a smaller affair and growing it each year so you can maintain a reputation of putting on a high-quality event. It’s always wise to list all of your successes and failures for each event so that you can learn from them and build on those for each subsequent event.

Devise a timeline

Make sure to allot yourself enough time to plan and promote your golf outing. A timeline helps you stay ahead of the game. An event calendar that lists what needs to be done and who is responsible is a helpful tool to keep you on track.

Reasons to plan ahead:

  • More pledges
  • More golfers
  • More corporate sponsorships
  • More prize donations
  • More publicity in paid and earned media
  • Golf course facilities usually book events 8-12 months in advance
  • Possibly better rates for the golf course (also inquire about group rates or discounts for charity events)
  • And more!

Game plan

Plan your marketing strategy for players and sponsors.

  1. Set up a committee and sub-committees
  2. Schedule committee meeting dates
  3. Identify financial goals
  4. Determine sponsor prices
  5. Determine player price
  6. Organize volunteers to handle spotting, beverage carts, registration, silent auctions, etc.
  7. Devise a way to register applicants (preferably online)
  8. Set up a website, or at the least, an event page on Facebook
  9. Update the golf facility about the number of golfers as it changes

Setting up a committee

The committee’s role is to help you organize and execute the event. Putting together a committee is a wise move because you have more people helping and a variety of skills to tap into. Some committee members might have planning experience and can share what they know from past failures and successes.

Locating committee members

Consider these ideas for finding prospective candidates. Make sure to put together a diverse group.

  1. Business people with contacts outside your organization’s network (leading to more sponsorships)
  2. Your board members
  3. Your supporters
  4. Employees
  5. Suppliers
  6. People suggested by your board members and supporters
  7. Individuals with specific talents needed to organize the event

If you are planning a large or complex event, the committee can be split into sub-committees to plan out the specific details needed to make the event a success.

Also consider consulting golfers for ideas.

Committee assignments include:

  1. Money and finances
  2. Scouting to locate a site to hold the golf tournament
  3. Marketing to players and sponsors
  4. Planning event activities and social functions
  5. Food and beverages
  6. Auction items and other prizes
  7. Logistics (including parking or transportation directions)
  8. Additional aspects of the event, such as selecting a good date for the event

Choose committee members who are passionate about the event and committed. Serving on the planning committee can be a lot of work, so you want people who will be dedicated.

Setting a fundraising goal

The majority of the revenue will likely come from sponsors. Reasons sponsors agree to participate include:

  1. The sponsor believes in your cause.
  2. The sponsor wants to maintain or establish a relationship with you or a committee member(s) or player(s) who are current or potential clients.

Decide how many players you would like to recruit The U.S. average is 120 players, but most golf courses accommodate 144 players.

Charge a reasonable entry fee. The amount should cover the cost of the golf course and a player welcome gift or goody bag. A rule of thumb is to multiply the total cost by 1.25 to set the price.

While this isn’t fundraising per se, it could save you money: Select a weekday for the golf outing because this is when courses and large blocks of time are easier to reserve. You might get even better rates by dropping by and talking to staff or the manager in person.

Make the day about having a good experience so that people tell their friends and come back next year.

Ways to raise money:

  • Sponsors’ cost to advertise on signs and banners
  • Advertising space in the event program
  • Players’ registration fee
  • Mulligans (an extra shot or a redo that can be used at anytime throughout a round)
  • Contests at the event
  • Raffle tickets
  • Live auction
  • Silent auction
  • Door prizes
  • Gift bags for sale
  • Dinner before or after the event

Advertising to sponsors and players

Marketing options include:

  • Flyers
  • Ads in the sports section of the local paper
  • Local media coverage from newspapers and television stations
  • Multiple press releases
  • Spokesperson to respond to media and the general public’s questions
  • Newsletters
  • Email blasts
  • Social media
  • Organization or company website

Your web presence

Your website should include:

  1. The mission statement for the event
  2. Information about your organization
  3. Description of event activities including contests, auctions, and food
  4. Event details including date, time, cost, and location
  5. Information on the golf course
  6. Directions
  7. Online registration that accepts credit cards
  8. The sponsors’ logos
  9. A link to share information with a friend via e-mail or social media

Event signage

Signs and banners will guide your guests, making it a frustration-free experience navigating the set-up; and it will make your sponsors happy to see their names and logos displayed throughout the event space.

Ideas for signage include:

  • Welcome banner
  • Thank you banners
  • Charity facts
  • Sponsor board
  • Directions
  • Clubhouse entrance
  • Golf cart signs
  • Indicating the first tee
  • Reminders for fans to remain quiet during play
  • Contest and hole sponsor signs
  • Contest announcements
  • Post-tournament awards ceremony
  • And more!

Eye on the prize

Consider what promotional items and prizes you’d like to offer or distribute. Make sure to have gift bags for players. Prizes are a great way to add to a festive atmosphere and make people feel connected to the event and the organizations sponsoring it.

Items to consider for a golf outing:

  • Apparel
  • Coasters
  • Golf towels
  • Key chains
  • Logo apparel
  • Mugs
  • Pens
  • Posters
  • Tote bags
  • Umbrellas
  • And more!

Ways to win golf prizes

You’ll gain more golfers with cool prizes. Consider some swag for:

  • Longest drive
  • Closest to the hole
  • Hole- in-one
  • Lowest actual score
  • Best adjusted score
  • Lowest team score

Ask sponsors to donate golf-related items as well.

Establish a new tradition

Follow up with sponsors, participants, and committee members after the event. Personally let them know how much money was raised.

Contact T.R. McTaggart!

T.R. McTaggart provides promotional items and prizes that will be perfect for your golf outing. Our expertise in providing the right items to fit the occasion goes back half a century!

Contact us for all of your promotional item and sports apparel needs. We are happy to brainstorm with you and discuss promotional ideas to make your golf outing a success!

Call us at (800) 433-0983.

Visit us online at: https://trmctaggart.com/events-and-fundraising/

We look forward to working with you!

 

 

Links:

https://golfdigestplanner.com/golf-tournament-marketing-launch-your-event/

http://golftips.golfweek.com/ideas-promote-company-golf-tournament-20730.html

https://www.pinterest.com/explore/golf-tournament-ideas/?lp=true

http://www.fundraiserhelp.com/planning-a-charity-golf-tournament.htm

https://www.linkedin.com/pulse/planning-promoting-successful-golf-tournament-ed-warburton

http://www.pga.com/pga-america/pga-information/tips-organize-golf-tournament

https://www.englishclub.com/vocabulary/sports-golf.htm

custom t-shirts

Using Custom T-Shirts to Boost Fundraising

So You Want to Put On a Fundraiser

Custom T-shirts are a great way to bring in money for your organization. When you boost fundraising with custom T-shirts you gain a host of benefits you might not have considered. You want to quickly raise money and then devote the majority of your time to achieving your organization’s mission, custom T-shirts can help you do both.

Key uses of custom T-shirts:

  • Sell to raise funds
  • Promote a cause
  • Promote an event
  • Raise awareness about your organization and the issues it supports

Nearly any organization can benefit from custom T-shirts for fundraising efforts.

Who can benefit:

  • Athletic departments
  • Athletic booster clubs
  • Nonprofits
  • Charity events

If you run a nonprofit or are athletic director or involved with boosters for an athletic department in need of subsidizing unmet school sports costs, you know that fundraising is an important part of your job, a non-negotiable. However, instead of being overwhelmed because it’s fundraising time, why not embrace it?

Goals

First, define your goal for the T-shirt fundraising initiative. Be specific and write it down. Break down the large goal into smaller chunks that will lead to fulfilling your ultimate goal.

Make sure to decide on a timeline as well. If you’re like most people, procrastination can come in the way of finishing and accomplishing what you set out to do. Make sure the timeline is realistic as well. You want to push yourself, but you don’t want to get frustrated.

Finally, look back at what you set out to do and reflect on it for your next fundraiser. You will learn something new every time.

Determine Your Target Market

Keep up with your target market’s current tastes. Especially if your target market is young, they can be fickle about style. Consider demographics such as:

  • Age
  • Gender
  • Income
  • Geography

Research to find out your target market’s other tastes so you can cater to what they are apt to like. For instance, if your audience is mostly women, consider adding tank tops as an option. Or consider the cost of the wholesale shirts if your customer is younger with less disposable income. You should always think about the season. If you are in a region that experiences long winters, you might choose a T-shirt that’s thicker, or possibly even long sleeve garments. On the other hand, if the T-shirt is going to be worn at a charity racing event, you might select a thinner, synthetic fabric.

Get Creative!

People are willing to pay for something special. So make your custom T-shirts something your potential buyers don’t have in their wardrobes, but would want to have. Customers are more likely to make a purchase if they don’t already have three T-shirts in the same color. In addition, if they’re looking for a shirt of a certain color to wear that day they won’t overlook yours, costing you brand exposure.

Do temper your creativity though; don’t get too crazy. You may want people to actually wear these shirts in public beyond the charity event or outside of baseball practice to increase brand exposure. However, even if people are sympathetic to your cause, they likely won’t buy the shirt if they don’t want to wear it!

Tell (and sell) a story

People love stories. Most people don’t buy things based on facts, but rather on an emotional feeling the advertiser is selling. This approach seems to be especially effective when a purchase is a want versus need.

Though raising funds is the goal, you want people to connect with and remember your cause. People remember stories. Look at other campaigns that have been successful and ask: Why they worked? How did they tell their story? How can you tie-in your design to convey your story?

Making Connections

T-shirts help people feel a connection with your cause. They are literally wearing it – and advertising it. The shirt connects them physically with the idea or cause. They’ve committed to it.

Custom T-shirts can also take on symbolic meaning. At the Tour de France a yellow or polka dot shirt isn’t just a yellow shirt or a shirt with a pattern; the shirt is transformed to symbolize winning and the sacrifice and dedication that led up to it. Further, pastel pink is immediately associated with the Susan G. Komen for the Cure’s efforts to fight breast cancer. Creating symbolic meaning takes time and effort, which begins with a design that captivates.

Lastly, T-shirts produced specifically for fundraising make people feel a sense of community with others wearing the T-shirts. They will wear your garments as a badge of honor so make them great in doing so.

Incentives

People love giving to good causes. Incentives make it even better! While the cost of custom T-shirts must be subtracted from the amount donated, adding T-shirts into the equation carries a lot of advantages.

You raise your organization’s visibility. A donor purchases a shirt and then other potential donors see it and ask about it, and the message spreads. A conversation is started. Or, donors post selfies on social media, such as Facebook or Instagram, and people see it and then Google it to find information about the cause.

Some people, though they probably wouldn’t admit it, like to show others that they are charitable. A T-shirt provides them an opportunity to accomplish this! In one study, offering to publish names of donors in a newsletter if they donated a certain amount increased the likelihood of donations by 24.5% and increased the amount given by almost 14%.

This suggests that an incentive such as a custom T-shirt will likely encourage people to donate more. Say they were going to donate $20 but a shirt is $30. You’ve just raised a contribution by 50% (less the expense of the shirt)!

Consider your margins

Don’t lose sight of your primary goal: profiting from the sale to raise funds. Make sure you consider the cost of each shirt, including the cost of screen printing or other applications, when you determine the price you will charge to consumers.

Deliver on the goods!

At T.R. McTaggart, we have myriad styles and colors so you can be as specific as you want when designing how your product(s) will look. Our custom T-shirts are also high quality, so customers are always satisfied. This also means the T-shirts last a long time, extending the life of the T-shirts’ promotional value for your organization.

Marketing

The approach to marketing that will be most effective for your nonprofit can be unpredictable, but do as much research as you can to make an educated guess about the best strategy to pursue.

One option to boost fundraising with custom T-shirts is creating a Facebook ad aimed at your target demographic. Post it on your website and social media pages even consider purchasing an ad in a local newspaper or magazine to reach readers who may be interested in your cause. Consider organizing an event such as a fun run or golf outing. Through these, you engage the community and have an opportunity for publicity. A press release to your local newspaper to get earned media wouldn’t hurt either.

Be sure to pay attention to the medium you’re communicating through. Sending emails to potential donors is something you should do, but if you’re trying to reach potential donors on social media it is better to engage in a dialogue. Don’t just cut and paste your email blast. Ask your followers on Facebook to post your message on their wall or share it with their friends. Not only is this strategy more effective in raising money, it spreads the word about your organization along the way.

Consider reaching out beyond your usual base support. It is best to use multiple approaches to reach multiple audiences.

Fame

If you are able to do so, another factor that entices people to donate is getting a well-known person to either donate to your nonprofit – or possibly provide a PSA in support of. This increases the chances that someone will donate by 22%. If you get a big name to sponsor you, make sure others are aware! People are busy and there are a lot of charities. A famous name makes people assume their job is easier – they don’t need to research the charity closely because it’s already been evaluated as a worthy organization. If you can get the celebrity to wear your custom T-shirt in public, exposure will skyrocket, and so will sales!

Get out the word!

There are numerous ways to approach your campaign and feature your custom T-shirt.

  • Promote on your Facebook page
  • Find similar groups on Facebook
  • Connect with groups on LinkedIn
  • Advertise your message on Twitter
  • Attend local events
  • Organize a local event

Be proactive about your marketing campaign. If you aren’t sure how to go about this, enlist someone who can help.

Reach out to like-minded groups

Are groups and organizations with similar missions aware of your campaign? Consider teaming up and cross-promoting with them. By helping each other out, you can both increase your base of support.

T.R. McTaggart provides custom T-shirts

At T.R. McTaggart, we create custom T-shirts using your design or we can create unique designs to help you promote your brand and achieve your organization’s goals. Our expertise in designing and providing custom T-shirts has come from 40 years of experience. T.R. McTaggart creates custom T-shirts using screen printing, embroidery, or dye sublimation. We will work with you to make sure you have the colors, styles, and most importantly that your message gets across effectively. Don’t hesitate to reach out to us!

Custom T-shirt online store

We also offer a free online store that can be created for custom T-shirt sales.

Setting up a custom store also has the benefit of meeting demand and not over or under estimating that demand.

Custom online store advantages include avoiding:

  • Up-front costs
  • Risk
  • Worry about collecting and keeping track of money
  • Dealing with shipping and handling
  • Keeping inventory
  • Logistics of distribution

We look forward to working with you on your custom T-shirts!

 

Links:

https://www.nakaapparel.com/fundraising-t-shirts/

https://blog.placeit.net/how-to-make-a-t-shirt-fundraiser/

http://www.socialbrite.org/2011/09/15/goodthreads-custom-t-shirts-as-a-fundraising-tool/

https://www.wsj.com/articles/how-charities-can-get-more-out-of-donors-1418598068

https://www.theatlantic.com/business/archive/2011/10/thinking-vs-feeling-the-psychology-of-advertising/247466/

https://trmctaggart.com/products/custom/

https://trmctaggart.com/online-stores/

custom screen printing

4 Reasons Why You May Need Custom Screen Printing

A Versatile Option

There are many reasons for custom screen printing. Screen printing is versatile because it is appropriate for a variety of personal, organizational, and business needs.

There are a variety of choices when applying graphics and branding to your apparel.

Options include:

  • Screen printing
  • Embroidery
  • Sublimation and heat press
  • Digital full-color imprints

Before choosing screen printing, consider the process that would best serve your concept. The design team at T.R. McTaggart can help you with that.

Why Screen Printing?

Screen printing is the most popular method of garment decoration. It’s also very affordable and is a highly economical and efficient method for printing in bulk.

Color and Design

When choosing the color of your shirt, think about it in relation to the colors of your design that will be printed on it. This will affect how stiff the print is, as well as the price.

It’s cheaper to print on light fabrics, such as white or heather grey, because the ink is more visible. If you select a dark fabric, you have to print a white under base so the colors in your design can be seen despite the dark background. This additional layer increases both the price and thickness of the print.

Each color adds to the cost because a new screen is made for each color. So, think about how many colors you actually need. Is there a way to get the same message across (and still make it look cool) with minimal colors? Could you strategically use the fabric’s color as part of the artwork? You want to consider cost versus effect gained.

On the other hand, maybe you have a design that demands a lot of layers to meet your vision. Sometimes this is the case. Just make sure you’ve weighed the alternatives first before you come to that conclusion.

No worries, though, because the design and sales team at T.R. McTaggart are here to assist you every step of the way. We can make your ideas come to life, and at an affordable price!

So what are the four main reasons why you may need screen printing services from T.R. McTaggart?

1. Outfit Your Sports Team

Custom screen printing is a great option for outfitting your sports team. At T.R. McTaggart, we offer screen printing on garments for nearly any sports teams, including:

  • Baseball / Softball teams
  • College intramural
  • Church leagues
  • Youth soccer
  • And more!

2. Boost School Spirit

Screen printing is great for apparel worn at school events and can boost school spirit through pride in school colors and showing off a beloved mascot. Whether you’re outfitting the math club or robotics team or want to give the glee club or the band a unified put-together look, screen printing is a fun way to accomplish that goal.

Order shirts with your school’s logo or mascot and students will be proud to wear it – and maybe even hang onto it as memorabilia. Custom screen printing is a great way to build and preserve memories.

3. Outfit Your Organization or Business

Whether you are a nonprofit or fortune-500 company, screen printing is a great option.

Maybe you want to show pride as a member of the PTA or show unity at a fundraiser. Perhaps you want to add to the festivity of your company’s or organization’s picnic. Or, maybe you have a trade show coming up and want shirts for employees to wear and for promo items to give away.

There aren’t many instances when screen printing wouldn’t be a good option.

4. Merchandise for resort and gift shops

We also screen print on merchandise designed for resort and gift shops. We create custom designs or print your designs.

Apparel and other items available with print include:

  • Flags
  • Umbrellas
  • Tote bags
  • T-shirts
  • Hoodies
  • Jackets
  • Youth garments
  • Large and tall garments
  • And more!

Why trust your custom screen printing to T.R. McTaggart?

T.R. McTaggart is an industry leader in custom screen printing design. We have the knowledgeable and experienced team to get it done right, in a timely manner, and at a reasonable price.

From design to fabric, we use one color to eight colors and four-color processes. No project is too big or too small for our screen printers. We are equipped with manual and automatic presses, a large selection of ink colors, and Douthitt advanced computer-to-screen imaging technology.

At T.R. McTaggart, our dedicated team prides itself on making fashionable apparel and promotional items. We service clients nationwide, including resort retailers, souvenir shops, and a variety of gift markets.

We’ve provided quality screen printing for almost four decades and have completed over 66,000 projects and served more than 5,000 satisfied clients. We guarantee satisfaction with every order.

There is no job too big or too small and we give all jobs equal attention.

We also provide a free online store service that allows employees or teammates to buy your company’s branded apparel 24/7.

Bring in your design or have our designers work with you to make something great!

Our screen printing designs are featured at:

  • Athletic departments
  • Family gatherings
  • Fundraising events
  • Holiday parties
  • Promotional campaigns
  • Resorts and gift shops
  • Special events
  • Team building functions
  • And more!

Reasons to choose T.R. McTaggart:

  • Dependable
  • Durable
  • Economical
  • Experienced
  • Knowledgeable
  • Professional expertise in screen printing
  • High impact
  • One of the largest selections of apparel
  • Versatile
  • Gets it done on time

Contact us today to discuss your needs in greater detail or to request a quote. We welcome clients from all industries!

 

 

Links:

https://trmctaggart.com/screen-printing/

http://nearsay.com/c/222159/80213/the-top-3-reasons-to-purchase-custom-screen-print-tees

http://t-biznetwork.com/articles/screenprinting/basic-screen-printing-techniques-101/

http://www.mcloone.com/blog/how-your-company-can-benefit-from-screen-printing/

http://www.blankstyle.com/blog/2015/11/printing-tees-for-your-non-profit-5-life-changing-tips/

https://www.pinterest.com/explore/screen-printing/?lp=true

custom online store

Why You Need a Custom Online Store for Your Employees

Stop the Hassle

With a busy workplace, the last thing you want to do is add another thing to worry about. However, like rain in the spring and snow in the winter (at least in Michigan), some things never change: Employees still need uniforms. So, instead of passing out a catalog to employees once or twice per year and collecting their style, color, and size as they hand you money or a check – why not have a custom online store that employees can shop from? An online store simplifies the process and frees you from the hassle of organizing the clothing order. An online store provides easy access to employee uniforms where employees can purchase corporate branded merchandise on demand.

Starting a traditional online store, however, takes a lot of work and money. You would need to hire a web designer, find a host for your website, and hire someone to manage packing and shipping of merchandise. You would also need an accountant and you would want to hire a lawyer to write your privacy policy, terms and conditions, and returns and refunds policy.

If only there were an easier way…

What Is a Custom Online Store?

A custom online store is an online platform that allows members to purchase branded items on demand directly from the store that provides them.

At T.R. McTaggart, we can set up a custom online store to provide branded merchandise and handle your distribution needs.

Technology

Amazon, Airbnb, Uber … Customers, especially the younger generation that grew up with computers, expect shopping to be at their fingertips and on demand. A custom online store caters to this market. Goodbye paper forms; it’s time to embrace change.

The 21st century has seen an extraordinary amount of innovation in technology – so take advantage of this and use it to improve your company.

Easy to maintain

You never even have to come into contact with the actual product. A custom online store is easy to set up and then we handle the rest, including stocking, taking orders, processing payments, and shipping. This will save you a lot of time. We worry about the details so you can concentrate on what you do.

Many types of businesses can benefit:

  • Sports teams
  • Athletic departments
  • Corporations
  • Small businesses
  • Nonprofit organizations
  • Churches
  • And more!

Benefits for sports teams

A custom online store is useful for sports teams. Instead of keeping track of paper order forms and collecting and counting the money to put in a lock box, you can pick what items you want to offer in your online store.

No more hounding students to remember their order forms!

Players pay individually online and you sit back and focus on strategy for the upcoming game. In fact, coaches spend 78% less time managing orders by using a custom online store.

Friends and family of organizations

A custom online store also makes it easier for parents and friends of the team to get their branded apparel to support the team. If there is a school spirit store at your school, parents’ and friends’ schedules might not align with business hours. It discourages sales if people have to make an extra effort to make purchases.

However, with a custom online store, if fans want to get decked out for the big game, they don’t have to worry about a long wait before they get their gear as orders are physically collected. In fact, they don’t even have to wait in line at the store! This can increase purchases and lift team spirit. It’s a win-win-win.

Fundraising

Better yet, you can also use the custom online store to fundraise for your team or nonprofit organization by selling your branded apparel and allocating some of the money to the cause.

You can also decide if you want your virtual store to close and when. Sometimes deadlines motivate people to act and make their purchases, rather than putting it off to a later date.

Work uniforms

Once per year you get a catalog, take orders, and collect money. You get all your employees outfitted in branded-wear for your business … and then next month you hire another team member.

A custom online store will provide easy access to employee uniforms. This makes it easy for new employees to get up to speed with not just the work culture, but the clothes that go with it. Further, veteran employees can purchase corporate branded merchandise to replace old items at their leisure. Everyone fits in and looks polished.

Increase Your Business Presence

Employees wearing branded clothing and other gear outside the workplace can serve as a form of advertising. If workers wear their uniforms outside of work or carry around branded merchandise it expands your business’ presence. Offering useful items increases the likelihood of your employees wearing branded items in public.

One way to encourage employees to buy more branded items is to consider subsidizing the cost. If a polo shirt in your custom online store costs the same as a regular polo shirt, most employees will probably buy the unbranded one. The exception is if your company is a hip record store, a coffee shop, an iconic brand, or a nonprofit.

There are other exceptions too. However, think realistically. If you deal business to business, it is less likely that employees will buy logo wear. However, if employees can get a good deal, they might be willing to be a walking billboard for your business.

Also consider using branded merchandise as a gift or reward to increase your presence around town.

You can offer a variety of items for purchase in your custom online store:

  • Jerseys
  • T-shirts
  • Hoodies
  • Jackets
  • Hats
  • Visors
  • Scarves
  • And more!

We also offer a variety of applications:

  • Screen printing
  • Embroidery
  • Dye sublimation
  • Laser etching

T.R. McTaggart’s custom online store service is also set up to make things personalized.

We offer:

  • Player names
  • Roster numbers
  • Branded gear

Sell non-clothing items emblazoned with your brand as well

For example, tumblers, umbrellas, and tote bags would be items people would be apt to carry around in public, increasing exposure of your brand. People carry tumblers to work and tote bags prominently display brand names.

In sum:

  • Tumblers
  • Umbrellas
  • Tote bags

The key benefits of having a custom online store:

  • Convenient for employers
  • Convenient for employees or team members
  • Processing orders is easy
  • Easier to keep up with demand
  • Employees or team members can order 24/7
  • Offers control, transparency, and visibility for fundraising
  • Limits financial liabilities by eliminating checks and paper order forms
  • Offers a wide selection of products
  • Promotes sales year round
  • You have the option to close the virtual store at a specific date
  • Employees can pay individually or with coupon codes
  • Detailed order reporting available to management
  • R. McTaggart provides all these services! Some companies charge anywhere from $10 to $700 per month to run a customized store. We do it for free!

In summary, having a custom online store with us is free and most likely to be faster and more convenient.

Contact Us Today

Contact T.R. McTaggart today to work with us to create your custom online store. Call us at (800) 433-0983 or visit the Online Stores page on our website.

We look forward to helping you set up shop!

 

Links:

https://trmctaggart.com/online-stores/

http://robynpromo.com/making-an-employee-branded-merch-store-work

http://customonlinecompanystores.com/give-your-employees-their-own-online-company-store/

https://www.entrepreneur.com/article/227034

https://www.jimdo.com/2015/10/27/legal-essentials-for-starting-an-online-store/

 

 

Promotional Items

Using Promotional Items to Boost Your Organization’s Presence

Get Your Organization Noticed

For many organizations, particularly nonprofits that are running on a Spartan budget, using promotional items to boost your organization’s presence at fundraisers and exhibitions is the most effective way to spend your marketing dollars.

Ads are everywhere. On TV and newspapers. On the side of buses and on grocery store floors. When we surf the web pop ups momentarily prevent us from getting to the content. Digital ads follow us online. There are even digital video ads on bathroom stalls at restaurants.

The public is savvy about being manipulated by advertising. Yet, advertising is vital for promoting your organization or business. So, how does one reach customers without putting them off? And, better yet, is there a way to do it cost effectively?

While consumers might fast forward through TV ads or ignore banner ads while they are surfing the web, they love free stuff!

Some cite the first promotional product as a commemorative button for George Washington’s Presidential election in 1789. However, promotional products didn’t become prevalent until the twentieth century. It is puzzling that it took so long to catch on because promotional items have traditionally had a great Return on Investment (ROI).

Nonprofits

Nonprofits are one of the top ten purchasers of promotional items. One study found that 41 percent of U.S. consumers bought a product because it was “associated with a cause or issue,” so this shouldn’t be surprising. However, there are many reasons why promotional items that will promote your brand make sense for your nonprofit organization.

Some reasons include:

  • Helps fundraising for your organization when soliciting donors or offering products for purchase
  • Increases response rates to mailers soliciting donations when an item like a refrigerator magnet, key chain, or pen is included
  • Educates people who see others wearing shirts or carrying totes in public
  • Makes a nice “thank you” gift to volunteers and donors

Make a positive impression

Whether you’re a for- or nonprofit organization, promotional items leave potential patrons with a significantly more favorable impression of organizations that provide them compared to other forms of advertising. The following breakdown details the percentage of people who felt more favorably towards an organization after being exposed to various types of advertising:

  • 9% who saw online advertising
  • 7% who saw a television commercial
  • 2% who saw a print ad
  • 42-52% who received a promotional item

How cost effective are promotional items?

So, we know promotional items work, but how do they stack up cost-wise?

It turns out promotional products have the best ROI compared with the other main forms of advertising. Many companies calculate the Cost Per Impression (CPI) of their advertisements and research reveals these averages.

The CPI for various media buys:

  • $0.019 for prime time TV spots
  • $0.019 for half-page black and white newspaper ads
  • $0.006 for syndicated daytime TV spots
  • $0.005 for radio spots
  • $0.003 for billboards

The average CPI for promotional items? Just $0.004!

Why promotional items work

Promotional items are effective because, depending on the item, people hang on to them and use them; they might even use them every day. Each time someone uses a promotional item they are essentially advertising your organization to others who see the person using or wearing it.

In addition, promotional items work because when someone gives you something, psychology dictates that you will feel like you owe the giver a favor in return. In this case, buying the giver’s products or donating to their organization.

To sum it up:

  • People like free things.
  • Promotional items provide a lot of brand exposure at a low price.
  • People experience positive feelings toward an organization after receiving an item.

Social media

Why not go the extra step and have a little fun with it?

Pairing promotional items that will promote your brand with social media is also a good strategy. It’s a good way to both retain and gain patrons or donors.

People like to feel appreciated, so show your loyal clientele or benefactors that you appreciate their patronage with free gifts every now and then. Word of mouth is powerful. When people feel goodwill and appreciation from your organization and like your brand, they will speak kindly of you to their friends and colleagues.

On social media it is also easy for people to share your organization’s page with their friends. People like to be the trendsetter and find good deals so that they can be the one who shares them with their friends.

A trendy promotional gift can also be effective on social media. Take some of the excitement for the hottest new product and direct some of that excitement to your organization!

Why not extend the reach offered by social media even further by also requesting information from visitors? Besides, if people are asked to sign up for a newsletter they may be apt to buy or donate later, having remembered a good experience with your brand.

Ways to implement social media:

  • Offer promotional items for liking your Facebook or Twitter page.
  • Offer promotional items for signing up for an e-newsletter or giving you their email or mailing address.
  • Encourage people to post or send you pictures of them using your promotional products. This is good publicity for potential customers or donors to see the pictures of others using your products and it gets people actively engaged with your brand.
  • Print QR codes, twitter handles, or other social media sites on your promotional items.
  • Include a big-ticket item contest or drawing advertised in store, at a conference, at a trade show, or on social media.

Potential Pitfalls

Like any form of advertising, there are drawbacks and things to consider.

  • Some experts claim effective promotional items have at least a $5 to $10 perceived value. This can be an expensive investment.
  • Consumers will hang on to the item for varying lengths of time depending on the item. For example, food will expose your brand to the consumer for a shorter time period than other items.
  • This year’s hot colors might go out of style next season. How many T-shirts are do you plan to distribute? It’s OK if you give away all of them; however, if you buy in bulk for a discount and plan to pass some out next year, choose something more traditional that will still be in fashion.

The most effective promotional items

Pens. Pens. Pens.

While there are many options, pens are at the top of the list because they are used more than any other item. Everyone needs a pen and one study showed 40% of recipients used their pens twice per day. Pens also last a long time. This is a lot of brand exposure for such a small and inexpensive promotional item.

However, don’t make your pens so inexpensive that they are poor quality, as this will reflect poorly on your organization. Other than that, you really can’t go wrong.

Tote bags are another great option. Research shows bags are the most frequently used promotional items by consumers, averaging nine uses per month. Because consumers carry them around in public, each bag creates about 1,038 impressions per month. That’s huge!

Consumers also keep bags for nine months, a relatively long period for promotional items. Apparel is also kept around a while, averaging seven months.

The other promotional items people most often keep are items they find useful in the kitchen or the office.

In sum:

  • Pens
  • Bags
  • Kitchen gadgets
  • Office supplies

Effective promotional items are:

  • Used regularly
  • Kept nearby

The most preferred promotional items include:

  • Clocks and watches
  • Digital picture frames
  • Food baskets
  • Luggage
  • MP3 players

While these are the statistics, keep in mind what will work best for your organization’s budget. It is important that your promotional items relate to your brand. This makes it easier for potential patrons to remember you and make connections between the promotional item and your brand.

For example, if you’re a yoga studio and you take away people’s watches at the door to meditate without regard to time, a watch or clock wouldn’t make sense as a promotional item and would certainly confuse your brand’s message!

Promotional Items for Nearly Any Need

T.R. McTaggart provides promotional items that will promote your brand that are high quality and customizable. This reflects well on your brand. We can create items to your specifications to increase your brand recognition.

The products we provide include:

  • Automotive
  • Badges
  • Lanyards
  • Bags
  • Calendars
  • Computer accessories
  • Desk items
  • Eco friendly
  • Food and beverage
  • Games
  • Golf items
  • Healthcare
  • Key tags
  • Kitchen and home
  • Mugs and drinkware
  • Pens
  • Sports and outdoors
  • Stress balls
  • Tools and hardware
  • Travel items

Contact Us Today

T.R McTaggart has over two decades of experience and expertise producing promotional items. If you want to find out more about how we can work with you to design and develop promotional items for your organization that will make your brand stand out, call us today at (800) 433-0983 to talk to a friendly representative about your organization’s needs.

 

 

Links:

http://www.socialfish.org/2015/06/how-you-can-use-promotional-products-to-boost-your-social-media-campaign/

https://finelineprintinggroup.com/how-to-be-effective-with-marketing-promotions-in-the-public-sector/

http://www.nonprofitpro.com/article/why-promotional-products-might-be-your-nonprofits-secret-weapon/

http://www.dexmedia.com/blog/how-to-increase-your-community-presence-and-your-bottom-line-2/

http://info.4imprint.com/wp-content/uploads/1P-13-0712-July-BP-Effectiveness-of-Promotional-Products.pdf

https://promosauruspromotionalproducts.com/promotional-products-cause-top-benefits-nonprofits/

http://www.sageworld.com/blog/index.php/2016/03/22/top-10-promotional-products-for-nonprofits/