Stop the Hassle
With a busy workplace, the last thing you want to do is add another thing to worry about. However, like rain in the spring and snow in the winter (at least in Michigan), some things never change: Employees still need uniforms. So, instead of passing out a catalog to employees once or twice per year and collecting their style, color, and size as they hand you money or a check – why not have a custom online store that employees can shop from? An online store simplifies the process and frees you from the hassle of organizing the clothing order. An online store provides easy access to employee uniforms where employees can purchase corporate branded merchandise on demand.
If only there were an easier way…
What Is a Custom Online Store?
A custom online store is an online platform that allows members to purchase branded items on demand directly from the store that provides them.
At T.R. McTaggart, we can set up a custom online store to provide branded merchandise and handle your distribution needs.
Amazon, Airbnb, Uber … Customers, especially the younger generation that grew up with computers, expect shopping to be at their fingertips and on demand. A custom online store caters to this market. Goodbye paper forms; it’s time to embrace change.
The 21st century has seen an extraordinary amount of innovation in technology – so take advantage of this and use it to improve your company.
Easy to maintain
You never even have to come into contact with the actual product. A custom online store is easy to set up and then we handle the rest, including stocking, taking orders, processing payments, and shipping. This will save you a lot of time. We worry about the details so you can concentrate on what you do.
Many types of businesses can benefit:
- Sports teams
- Athletic departments
- Small businesses
- Nonprofit organizations
- And more!
Benefits for sports teams
A custom online store is useful for sports teams. Instead of keeping track of paper order forms and collecting and counting the money to put in a lock box, you can pick what items you want to offer in your online store.
No more hounding students to remember their order forms!
Players pay individually online and you sit back and focus on strategy for the upcoming game. In fact, coaches spend 78% less time managing orders by using a custom online store.
Friends and family of organizations
A custom online store also makes it easier for parents and friends of the team to get their branded apparel to support the team. If there is a school spirit store at your school, parents’ and friends’ schedules might not align with business hours. It discourages sales if people have to make an extra effort to make purchases.
However, with a custom online store, if fans want to get decked out for the big game, they don’t have to worry about a long wait before they get their gear as orders are physically collected. In fact, they don’t even have to wait in line at the store! This can increase purchases and lift team spirit. It’s a win-win-win.
Better yet, you can also use the custom online store to fundraise for your team or nonprofit organization by selling your branded apparel and allocating some of the money to the cause.
You can also decide if you want your virtual store to close and when. Sometimes deadlines motivate people to act and make their purchases, rather than putting it off to a later date.
Once per year you get a catalog, take orders, and collect money. You get all your employees outfitted in branded-wear for your business … and then next month you hire another team member.
A custom online store will provide easy access to employee uniforms. This makes it easy for new employees to get up to speed with not just the work culture, but the clothes that go with it. Further, veteran employees can purchase corporate branded merchandise to replace old items at their leisure. Everyone fits in and looks polished.
Increase Your Business Presence
Employees wearing branded clothing and other gear outside the workplace can serve as a form of advertising. If workers wear their uniforms outside of work or carry around branded merchandise it expands your business’ presence. Offering useful items increases the likelihood of your employees wearing branded items in public.
One way to encourage employees to buy more branded items is to consider subsidizing the cost. If a polo shirt in your custom online store costs the same as a regular polo shirt, most employees will probably buy the unbranded one. The exception is if your company is a hip record store, a coffee shop, an iconic brand, or a nonprofit.
There are other exceptions too. However, think realistically. If you deal business to business, it is less likely that employees will buy logo wear. However, if employees can get a good deal, they might be willing to be a walking billboard for your business.
Also consider using branded merchandise as a gift or reward to increase your presence around town.
You can offer a variety of items for purchase in your custom online store:
- And more!
We also offer a variety of applications:
- Screen printing
- Dye sublimation
- Laser etching
T.R. McTaggart’s custom online store service is also set up to make things personalized.
- Player names
- Roster numbers
- Branded gear
Sell non-clothing items emblazoned with your brand as well
For example, tumblers, umbrellas, and tote bags would be items people would be apt to carry around in public, increasing exposure of your brand. People carry tumblers to work and tote bags prominently display brand names.
- Tote bags
The key benefits of having a custom online store:
- Convenient for employers
- Convenient for employees or team members
- Processing orders is easy
- Easier to keep up with demand
- Employees or team members can order 24/7
- Offers control, transparency, and visibility for fundraising
- Limits financial liabilities by eliminating checks and paper order forms
- Offers a wide selection of products
- Promotes sales year round
- You have the option to close the virtual store at a specific date
- Employees can pay individually or with coupon codes
- Detailed order reporting available to management
- R. McTaggart provides all these services! Some companies charge anywhere from $10 to $700 per month to run a customized store. We do it for free!
In summary, having a custom online store with us is free and most likely to be faster and more convenient.
Contact Us Today
Contact T.R. McTaggart today to work with us to create your custom online store. Call us at (800) 433-0983 or visit the Online Stores page on our website.
We look forward to helping you set up shop!