Nothing says seasonal essential like plaid! Plaid continues to be a staple in everyone’s wardrobe during the chillier season and here’s why:

• Comfort: It is a pattern associated with coziness, since it usually covers thick, insulated, cold-weather gear.
• Strength: There is a sense of ruggedness and virility associated with plaid patterns. Thus, it’s identifiable as a pattern we wear to accomplish something tough, rugged, or physically demanding.
• Traditional: Plaid is a pattern that never seems to go out of style as its roots can be traced back many centuries ago.

Plaid is a fall/winter must-have for the season and we want to make sure your store is filled properly with this loveable pattern! Choose from comfy crewnecks with designs like our Encircled Buffalo Plaid Pine on it or a candle that screams sweater weather with our Plaid Bear boutique label on it. When you pair a traditional pattern, like plaid, with a comfy winter essential item, you get the coolest combo!

Contact your sales rep today and start playing in plaid!

Yours in memory making,

T.R.